Marketing automation for music technology companies
Producers decide what to buy from tutorials, sound demos and the posts that show what a tool can really do. Maggie, your AI CMO, writes those posts for your blog, YouTube, Instagram, LinkedIn and more, around every release, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why music tech companies struggle to keep their marketing going
Your team would rather be shipping the next update or tweaking a filter than writing posts. So the posts come in bursts, and the gaps are long.
Every launch is a sprint, then silence
A new plugin or firmware update gets a week of posts, demos and announcements. Then the team goes back to building and your channels go quiet until the next release.
Big brands drown out great products
Search for a compressor plugin, a drum machine or a beginner audio interface and you see the same few big names. A small developer with a better-sounding tool is easy to miss.
Features don't explain themselves
A clever modulation system or a new sequencer mode only sells when someone shows how to use it in a track. Without tutorials and patch ideas, buyers can't hear what they'd get.
You depend on other people's channels
A YouTube demo from a popular producer can make your month, but you don't control when it happens or what it says. Your own blog and channels need to keep working between those moments.
Version 2 ships next month, and the posts that explain it are already queued.
It's Monday. Your developers are fixing the last bugs in version 2 of your synth plugin, the preset designer is finishing a new bank, and nobody has started on the launch posts.
You paste your company website into cmo.so. Maggie reads it and writes your brand profile: your synth and effects plugins, the hardware controller, the producers and film composers who use them, what makes your sound engine different, the competitors buyers compare you with, and your friendly, slightly nerdy way of talking about sound. You correct one thing: the plugin now runs on Linux too.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on five ways to use the new wavetable mode in a track, an Instagram post previewing the new preset bank, a LinkedIn post for music schools about education licences, and a YouTube description and post for the walkthrough video your team recorded. You approve three and add a note about the upgrade path for existing owners to the fourth.
The posts go out at the times you set for each channel, spread through the weeks before and after launch, and each comes back with its link. While your team watches the first bug reports, Maggie is already planning tutorials for the months after release, and Search Console in cmo.so shows which ones producers are finding.
A marketing assistant who speaks producer
Each of those problems has an answer, and you still approve everything that goes out under your brand's name.
Tutorials and sound design guides
Posts on getting a sound, using a feature in a real track, mixing tips and patch ideas, written for Google and for AI answers. Published to WordPress or WooCommerce, Shopify, Wix or Webflow, or any site through the cmo.so API.
Blog on autopilotSteady posts between releases
Topics are planned for the months after a launch as well as the weeks before it, so your channels keep showing what your tools can do while the team builds the next one.
Content calendarVideo posts where producers watch
Upload a walkthrough or a sound demo and Maggie writes the post around it for YouTube, Instagram and TikTok (in beta). Uploaded videos are only used to post them and deleted within 7 days.
VideoYour sound, described properly
Enter your website and Maggie builds your brand profile: your products, the producers who use them, what sets your sound apart, the competitors buyers compare you with and your voice.
Brand profileOne release, every channel
One idea becomes a post for each channel in its own style: Instagram and Facebook for producers (in beta), LinkedIn for music schools, studios and partners, and your blog for searchers.
Every channelApprove between builds
By default nothing goes out until you approve it. Check drafts at app.cmo.so or in the iPhone app, edit a line, skip a post or pause a channel during a delayed launch.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product website to a year of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your product list and platforms, add the producers you want to reach and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways music tech companies get heard, and where each one runs out.
…send units and licences to YouTubers?
A good demo from the right creator helps, but you can't choose when it goes live or keep it coming every month. Your own tutorials and posts keep working in between.
…rely on forums and launch-week buzz?
Forum threads and launch announcements fade within days. Guides on your own website keep bringing producers in long after the release, because they answer what people search for.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools. That is a big commitment for a small developer. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your sound engine or your users. Maggie remembers your products and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for music technology companies: your questions
Still unsure?
What is marketing automation for music technology companies?
It's software that does the repeating work of marketing music products: planning topics around releases, writing tutorials and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company website, and nothing goes out until you approve it.
How do music technology companies get more customers online?
Music tech companies get more customers online by showing producers what their tools can do: tutorials, sound design tips, demos and clear guides on choosing gear or plugins, posted regularly rather than only at launch.
Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which tutorials bring producers to your site.
How much does marketing automation cost for a music tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should music technology companies start with?
Most music tech companies start with their own blog for tutorials and buying guides, plus YouTube and Instagram, where producers watch and listen. YouTube, Instagram, Facebook and TikTok are in beta in cmo.so.
LinkedIn is worth adding if you sell to music schools, studios, retailers or partners. Each channel has its own posting times and queue.
Can cmo.so plan posts around a product launch?
It can, and it plans the months after the launch too. Tell Maggie your release date and she plans teaser posts, launch posts and tutorials for the weeks that follow.
If the release slips, pause a channel or move posts, and nothing goes out early.
What kind of posts will Maggie write for a plugin or hardware company?
She writes posts that help producers use and choose your tools: feature tutorials, sound design walkthroughs, mixing tips, preset bank previews, update notes and comparisons of approaches.
She also writes for buyers at the start, such as guides to choosing a first audio interface or synth, which bring in people who don't know your name yet.
Can we post our own demo videos?
Yes, you can. Upload a walkthrough or sound demo and Maggie writes the post for YouTube, Instagram or TikTok, all in beta, in each channel's style.
Uploaded videos are only used to post them and are deleted within 7 days.
Will cmo.so run our Black Friday sale?
It won't run the sale for you, but it can help people hear about it. Maggie writes and schedules posts about your offer; she doesn't change prices, run ads or send email newsletters.
You set the prices in your shop, and Maggie links posts to the right product pages.
Our products are technical. Will the posts get the details right?
The posts start from your website and brand profile, so they describe the features you actually have. Maggie learns from your edits, so the way she talks about oscillators, latency or routing gets closer to how your team does.
You check every draft before it goes out, and it's worth having a developer or sound designer glance at the most technical ones.
Is it safe to let AI post for our brand?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our sound designer and developers approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your sound designer can check preset posts while a developer checks the technical tutorials.
Keep your channels playing between releases
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time