Marketing automation for mobile app companies
People rarely find a new app by browsing the store. They search for a problem, read an article or see a post, then tap download. Maggie, your AI CMO, writes those articles and posts every week for your website and social channels, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why app companies struggle to keep their marketing going
Your small team builds, tests, ships and answers reviews. Telling the world about the app is the job that always slips to next sprint.
The store listing does all the work
You polish screenshots and keywords, but the store is crowded and only shows people who already know what to search for. Everyone searching the problem your app solves on Google never meets you.
Releases ship in silence
A feature users asked for goes live with a one-line note in “What's new”. Nobody outside your current users hears about it, and half of them never read release notes.
Paid installs get expensive
Install ads work while the budget lasts and stop the day it runs out. Content that keeps bringing people to your site costs less over time, but nobody on the team has time to write it.
Social needs a post every day
TikTok, Instagram and LinkedIn each want something different, every day. A developer or founder doing it between builds manages a burst of posts, then weeks of nothing.
Version 3 ships on Thursday, and the posts that explain it are already approved.
It's Monday. Your budgeting app's biggest update of the year ships on Thursday, with shared household budgets that users have been asking for since launch. So far the only copy is a line in the release notes.
You paste your app's website into cmo.so. Maggie reads it and writes your brand profile: what the app does, the couples and young families who use it, how it differs from the spreadsheet and the big banking apps, your competitors and your friendly, no-jargon voice. You add one thing: the app is free, with a paid plan for households.
By Tuesday the drafts are waiting, each with a picture in your app's look: a blog post on how couples can split bills without arguing, a comparison of budgeting with a spreadsheet and with an app, an Instagram carousel walking through the new shared budget and a LinkedIn post from the founder about why you built it. You tweak a heading and approve the rest from your phone between test builds.
On Thursday the posts go out at the times you set for each channel, each reported back with its link, and every one points to your download page. Next month, Search Console in cmo.so shows which articles people found, and Maggie plans more like them.
A marketing team that ships as often as you do
Each of those problems has an answer, and you still decide what goes out under your app's name.
Articles that answer the problem
How-to guides, tips and comparisons around the problem your app solves, written for Google and for AI answers, each with a link to your download page. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotEvery release becomes a story
Tell your AI CMO, Maggie, what shipped and she plans a short series: a blog post on the new feature, social posts that show it in use and a founder's post on why it matters.
Release postsOne idea, every channel
One idea becomes a post for each channel in its own style: Instagram, TikTok, Facebook and YouTube for users (in beta), LinkedIn for partners, investors and business customers.
Every channelShe knows your app and its rivals
Enter your website and Maggie builds your brand profile: features, users, unique selling points, SWOT, competitors and voice. Every post starts from it, so it sounds like your app, not a generic one.
Brand profileShow up when people ask AI
People ask AI assistants which app to use. Clear, quotable answers on your blog help, and AI visibility shows how Google's AI answers describe your app over time.
AI visibilityApprove from the phone you test on
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or let a channel you trust run on autopilot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your app's website to a month of posts in four steps
Enter your website
Maggie reads your app's site and drafts your brand profile, competitors included, in minutes.
Check your profile
Correct features and pricing, add the users you want more of and choose your channels.
Review the drafts
Articles and social posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways app companies try to grow, and where each one runs out.
…pay for installs?
Install ads bring users for as long as you keep paying. Articles and posts on your own site keep bringing people in after they're published, and they can sit alongside any ads you run.
…only work on the store listing?
A good listing helps people who are already searching the store. Maggie doesn't edit your listing, she reaches the people searching Google and asking AI assistants before they open the store.
…hire a growth agency?
SEO and content agencies often cost around £1,000 a month, a lot for a small app team. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it forgets your app between chats. Maggie remembers your app and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for mobile app companies: your questions
Still unsure?
What is marketing automation for mobile app companies?
It's software that does the repeating content work of marketing an app: planning topics, writing articles and social posts about what the app does, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your app's website, and nothing goes out until you approve it.
How do mobile app companies get more customers online?
App companies get more users online by being found where people look for a solution: articles that answer the problem the app solves, comparisons with the alternatives, and regular social posts that show the app in use.
Maggie writes those every week with a link to your download page, and Search Console shows which ones bring visitors to your site.
How much does marketing automation cost for an app company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits an app posting on its blog and several social channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should mobile app companies start with?
Most start with their blog, for articles people find on Google and in AI answers, plus the social channel their users already spend time on. For many consumer apps that's Instagram or TikTok, which are in beta, and for business apps it's LinkedIn.
Facebook and YouTube are also in beta, and Google Business suits apps with a local office or service. Each channel has its own posting times and queue.
Is it safe to let AI post for our app?
Yes, because nothing goes out until you approve it. Approvals are on by default for every channel, and you can switch a channel to autopilot once you trust it.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does cmo.so do app store optimisation?
No, it doesn't edit your App Store or Google Play listing. Maggie writes and publishes blog and social posts that bring people to your website and download page.
Many teams keep working on the listing themselves and use Maggie's posts to reach people before they ever open the store.
Can it write about our releases?
Yes. Once you tell her what shipped and who asked for it, Maggie drafts a blog post and social posts that explain the change in plain words.
You can approve them ahead of release day, so they go out on schedule when the update lands.
Can cmo.so post videos of our app?
Yes, on the channels that take video. You can upload a short screen recording and it is posted with your caption on channels such as TikTok, Instagram or YouTube, which are in beta.
Uploaded videos are only used to post them and are deleted within 7 days.
What topics will Maggie write for an app?
Topics come from the problem your app solves, not just the app: how-to guides, tips, comparisons with the usual alternatives, answers to common user questions and stories behind new features.
She plans them from your brand profile and Search Console data, and you can add topics of your own at any time.
We have more than one app. Can cmo.so handle them all?
Yes. If each app has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If several apps share one website, Maggie can write for each app's users from the same brand profile.
Does cmo.so run ads or send push notifications?
No, cmo.so doesn't run ads, send push notifications or send email newsletters. Maggie writes and publishes blog and social posts.
Those posts often become the pages your ads and emails link to.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Developers can also check the queue from the terminal with the cmo.so CLI, with the same approvals.
Let your next release reach more than your current users
Enter your app's website. Your brand profile and first week of articles and posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time