Marketing automation for app development agencies
Your developers are shipping someone else's app, so your own pipeline goes quiet. Maggie, your AI CMO, writes the guides founders search for and the LinkedIn posts that keep your studio in mind, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why app development agencies struggle to keep their marketing going
Client work always comes first. The sprint review is on Friday, the App Store submission is due, and your own website waits another month.
Feast, then famine
When a big build lands, everyone is on it and nobody posts. Three months later the project ships, the pipeline is empty and you're starting your marketing from zero again.
Your best work is under NDA
The apps you're proudest of often can't be named, or the launch is months away. So your portfolio page shows the same three projects it showed two years ago.
Founders ask the same questions
How much does an app cost? Native or cross-platform? How long until it's in the App Store? You answer them on every discovery call, but nowhere a founder could find them first.
Directories set the price
Agency directories and freelance marketplaces bring leads, but they line you up next to cheaper studios and compare you on hourly rate. Founders who find your own guides arrive already trusting how you work.
The big build ships next month, and next quarter's leads are already being written for.
It's Monday. Your team is deep in the last sprints of a large booking app for a client, and you've just noticed your blog's newest post is from last spring. When this project ships, you'll need the next one.
You paste your studio's website into cmo.so. Maggie reads it and writes your brand profile: your iOS, Android and cross-platform work, the founders and mid-sized companies you build for, your fixed-price discovery phase, what sets you apart from offshore studios and freelancers, and the straight-talking way you explain technical choices. You correct one thing: you no longer take on games.
By Wednesday the drafts are waiting, each with a picture in your studio's look: a blog post on what really drives the cost of an app, a guide to choosing between native and cross-platform for a first version, a LinkedIn post from your lead developer on lessons from a recent App Store review, and a Google Business update for founders searching for app developers nearby. You approve three and add a detail about your discovery workshop to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While your team is fixing the last bugs before release, Maggie is planning next month's posts, and Search Console in cmo.so shows which guides founders are reading.
A marketing assistant who keeps your pipeline full between builds
Each of those problems has an answer, and you still decide what goes out under your studio's name.
The guides founders search for
Posts on app costs, timelines, MVP scope, native versus cross-platform and what happens after launch, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotMarketing that doesn't stop for a sprint
Posts are written and queued weeks ahead, so your blog and LinkedIn keep going while every developer is on client work, and the next lead is already reading when the current project ships.
Steady scheduleExpertise without breaking an NDA
Maggie writes about how you work, the problems you solve and the choices you make, without naming clients. When a client agrees to a case study, you add the story to your profile and she writes it up.
Your know-howYour studio, not a template agency
Enter your website and Maggie builds your brand profile: your platforms, the clients you build for, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileOne idea, every channel
One topic becomes a blog guide, a LinkedIn post for founders and product leads, a Google Business update for local searches, and posts for Instagram, YouTube or TikTok (in beta) if you share demos.
Every channelApprove between stand-ups
By default nothing goes out until you approve it. Check drafts in the iPhone app, at app.cmo.so, or from ChatGPT or Claude through the cmo.so connector, and pause a channel during a launch week.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your studio's website to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your studio's brand profile in minutes.
Check your profile
Correct your platforms and services, add the clients you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways app studios try to win new clients, and where each one runs out.
…rely on agency directories?
They bring enquiries, but they rank you next to cheaper studios and invite founders to compare day rates. Guides on your own website bring people who already like the way you think.
…wait for referrals?
Referrals are your best leads, but you can't schedule them. Steady posts mean the people your clients mention you to find a studio that looks busy and current.
…get a developer to write on Fridays?
Fridays fill up with bug fixes and releases. Maggie drafts from your brand profile, so your developers only need to check the technical detail and approve.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a big commitment between projects. Maggie writes and publishes every week from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for app development agencies: your questions
Still unsure?
What is marketing automation for app development agencies?
It's software that does the repeating work of marketing an app studio: planning topics, writing blog and social posts, making pictures and publishing them on schedule, even when your team is busy with client builds.
With cmo.so, Maggie does all of it from your studio's website, and nothing goes out until you approve it.
How do app development agencies get more clients online?
App development agencies get more clients online by answering founders' questions before the first call: what an app costs, how long it takes, which platform to choose and what happens after launch, on their own website and on LinkedIn.
Maggie writes those guides and posts every week, and Search Console in cmo.so shows which ones bring founders to your site.
How much does marketing automation cost for an app studio?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a studio posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should app development agencies start with?
Most app studios start with their own blog and LinkedIn: the blog catches founders searching for costs and timelines, and LinkedIn reaches founders, product leads and the people who refer you.
Google Business helps with local searches for app developers. Instagram, YouTube and TikTok are in beta and suit studios that share demos and behind-the-scenes clips. Each channel has its own posting times and queue.
Can cmo.so write about client projects we can't name?
It can write about the work without naming the client. Maggie can describe the kind of problem you solved, the platform choices you made and what you learned, so your expertise shows without breaking an NDA.
You read every post before it goes out, so you can remove any detail a client wouldn't want shared.
Will the posts get technical details right?
They get them right because a person on your team approves every post. Maggie writes from your brand profile, so the platforms, frameworks and process you confirm there are the ones she uses.
When a developer corrects a detail, Maggie learns from the edit, and later posts read more like your team.
Can it write app cost and timeline guides without quoting prices we don't offer?
It can, because it writes from what your brand profile says about how you price. If you quote after a discovery phase, the guides explain what drives the cost and invite founders to talk to you, rather than inventing figures.
You can note in your brand profile that you never publish prices, and you check every guide before it goes out.
Can we use cmo.so from ChatGPT or Claude?
You can ask for posts and check drafts from ChatGPT or Claude through the cmo.so connector, and developers can use the cmo.so MCP server and CLI.
The same brand profile and approvals apply wherever you use it.
Does it help our studio show up in AI answers?
It helps by writing clear, quotable answers to the questions founders ask, which is what AI tools draw on. Maggie writes every guide for Google and for AI answers.
AI visibility in cmo.so shows how Google's AI answers describe your studio, so you can follow the change over time. No one can promise a mention or a ranking.
Is it safe to let AI post for our studio?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API, including a site you built yourself.
Each post is reported back with its link once it is live.
We also run marketing for client apps. Can cmo.so handle those too?
It can, with each client's website added to your account. Each one gets its own brand profile, channels, schedule and approvals, so posts for a client's app never mix with your studio's.
Elite at £195 a month per website is made for agencies and many brands, and you can add clients' teams in Me → Team with presets such as editor or manager.
Have next quarter's leads reading before this build ships
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time