Marketing automation for consumer electronics brands
People compare specs, read reviews and ask AI which gadget to buy long before they reach a checkout. Maggie, your AI CMO, writes buying guides, setup tips and launch posts for your own website and channels, so your products are part of that research, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why electronics brands struggle to keep their content going
Your team is busy with launches, stock, firmware and support tickets. The articles that would help buyers choose your product keep slipping down the list.
Marketplaces own the comparison
Most shoppers meet your earbuds or charger on a marketplace listing, squeezed between a dozen look-alikes. Your own website, where you could explain why yours is better, gets a fraction of the visits.
Launches crowd out everything else
A new model takes every hour for weeks: packaging, listings, retailer decks. Meanwhile the blog and social channels go quiet, just as people are searching for what's new.
Review sites tell your story for you
Tech reviewers and “best of” lists decide how your product is described, and AI answers often repeat them. If your own site says little, someone else's summary becomes the one people read.
The same questions, every day
Will it pair with my phone? How long does the battery last? Does it work with my smart home? Your support team answers these one at a time instead of in pages people can find.
Your new speaker ships in three weeks, and the posts are already written.
It's Monday. Your new waterproof speaker ships in three weeks, the listings are nearly done, and your blog's last post was the launch of the previous model.
You paste your brand's website into cmo.so. Maggie reads it and writes your brand profile: your speakers, earbuds and chargers, the commuters and festival-goers who buy them, your two-year warranty, the bigger brands you compete with and the friendly, no-jargon way you explain specs. You correct one thing: your app now works on Android too.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a buying guide on choosing a waterproof speaker, a setup post on pairing with two phones at once, a LinkedIn post for retail buyers about the new range, and an Instagram post for the launch week. You approve three and change a battery figure in the fourth to match your spec sheet.
The posts go out at each channel's times and come back with their links. Search Console in cmo.so shows which guides people find, AI visibility shows how Google's AI answers describe your speaker, and Maggie is already planning the gift guides for Christmas.
A content team that knows your spec sheet
Each of those problems has an answer, and you still approve everything published under your brand.
Buying guides and how-tos on your own site
Comparisons, setup guides, compatibility answers and care tips, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotYour products, described your way
Enter your website and Maggie builds your brand profile: your range, who buys it, what sets you apart, competitors and voice. Every post starts from it, so features are explained the way you would explain them.
Brand profileReady before every launch
New models, colourways, Black Friday, Christmas and back to school. Posts are planned around your calendar and queued ahead, so they go out while your team is busy shipping.
Launch scheduleOne product, every channel
One idea becomes a post for each channel in its own style: YouTube and TikTok for unboxing-style posts, Instagram and Facebook for everyday buyers (all in beta), and LinkedIn for retailers and distributors.
Every channelSee how AI answers describe you
AI visibility shows how Google's AI answers mention your brand and products, and Search Console shows which guides bring buyers to your website.
AI visibilityApprove from anywhere
By default nothing goes out until it's approved. Review drafts in the iPhone app or at app.cmo.so, correct a spec, skip a post, or let a channel you trust run on autopilot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your brand's website to a launch calendar in four steps
Enter your website
Maggie reads it and drafts your brand profile, product range included, in minutes.
Check your profile
Correct specs and compatibility, add upcoming launches and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways electronics brands get their products in front of buyers, and where each one runs out.
…rely on marketplace listings?
Listings sell, but they sit beside rival products and the marketplace keeps the customer. Guides on your own website bring buyers who learn your brand, not just a product code.
…send samples to reviewers and wait?
Reviews matter, but you don't control when or what they say, and they stop once the launch buzz fades. Maggie keeps your own site and channels explaining your products every week.
…hire a content agency?
SEO and content agencies often cost around £1,000 a month, and they still need briefing on every spec. Maggie learns your range from your website and writes from £15 a month.
…write it with ChatGPT?
You still brief it, check every number, make the picture and post it yourself, and it doesn't know your range or your launch dates. Maggie remembers your products and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for consumer electronics brands: your questions
Still unsure?
What is marketing automation for consumer electronics brands?
It's software that handles the repeating work of marketing gadgets and devices: planning topics around launches and seasons, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your brand's website and product range, and nothing goes out until you approve it.
How do consumer electronics brands get more customers online?
Consumer electronics brands get more customers online by helping people choose: clear buying guides, honest comparisons and setup answers on their own website, published regularly and ahead of each launch and buying season.
Maggie writes those posts every week from your product range, and Search Console in cmo.so shows which ones bring buyers to your site.
How much does it cost for an electronics brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a brand posting on several channels, which most electronics brands do.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should electronics brands start with?
Most start with their own blog, because buying guides and setup answers are what people search for and what AI answers quote.
YouTube, TikTok and Instagram are in beta and suit short demos and launch posts, and LinkedIn reaches retail buyers and distributors. Each channel has its own posting times and queue.
Is it safe to let AI write about our products?
Yes, because nothing goes out until you approve it. You can correct any spec, battery figure or compatibility claim before a post is published, and Maggie learns from your edits.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will it get our specs right?
It writes from your website and the brand profile you check, so the more complete your product pages are, the more accurate the drafts will be.
Specs still deserve a careful read: you approve every post, and any number you correct is remembered for the next ones.
Can cmo.so plan posts around a product launch?
It can. Tell Maggie the launch date and she plans teasers, a launch-day post and follow-up guides such as setup tips and comparisons with your previous model.
Each channel has its own queue, so launch posts go out at the right times everywhere, and you can pause a channel if the date moves.
Does it work with our Shopify store?
It does. cmo.so publishes blog posts to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Posts can link to your product pages, so a buying guide can send readers straight to the model it recommends.
Will cmo.so change our prices or stock?
No, it never touches your store's products, prices or stock. Maggie writes and publishes posts, and that's all.
She also doesn't run ads or send email newsletters, so those stay with the tools you already use.
Can posts help us appear in AI answers about gadgets?
They can help, though no one can promise it. Maggie writes clear, quotable answers to the questions buyers ask, which is the kind of content AI answers tend to draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your brand, so you can see whether that changes over time.
We sell under two brands. Can cmo.so handle both?
It can. Add each brand's website to one account, and each gets its own brand profile, channels, schedule and approvals.
So your premium range and your budget range can each have their own voice.
Can our product and support teams approve posts too?
They can. In Me → Team you can add people with presets such as editor or manager and choose what each can see or change.
A product manager can check specs on the blog while your social lead approves Instagram and TikTok.
Have your next launch's posts written before the stock arrives
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time