Marketing automation for smart home companies
People buying smart home kit want to know it will work in their home, with their other devices, before they spend a penny. Maggie, your AI CMO, writes the setup guides, compatibility explainers and seasonal posts that answer them, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why smart home companies struggle to keep their marketing going
Your team is busy with firmware, support tickets and stock. The content that helps someone choose your device usually waits.
“Will it work with my setup?”
Before buying a smart thermostat, camera or lock, people search whether it works with their voice assistant, their boiler or their door. If your site doesn't answer clearly, a review site or a forum thread does.
Support answers the same questions daily
Pairing problems, Wi-Fi range, battery life, what happens when the internet goes down. Your support team answers them one by one, but they never become guides that people can find before they get stuck.
Big brands own the search results
The largest names dominate searches for smart lighting or video doorbells. A smaller company needs specific, useful pages to be found at all.
Privacy worries stop the sale
Buyers want to know where camera footage goes and who can see it. If you don't explain your approach plainly and often, that worry stays with them at the checkout.
The clocks go back on Sunday, and your heating posts are already queued.
It's Monday in late October, the heating season is starting and your new smart radiator valves are finally in stock. Your blog still has a summer post about garden lighting.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your smart heating controls and lighting range, the homeowners and renters you sell to, the installers who fit your kit, the voice assistants and standards you work with, your approach to privacy and the friendly, no-nonsense voice you use. You correct one thing: your thermostat now works with heat pumps as well as boilers.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog guide to setting up room-by-room heating schedules, an explainer on whether smart radiator valves suit a home with a combi boiler, an Instagram post about bringing lights on automatically as the evenings draw in, and a LinkedIn post for installers about adding smart heating to a boiler service visit. You approve three and add a note about your app update to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While the team packs pre-orders, Maggie is already planning posts on holiday home security for December, and Search Console in cmo.so shows which setup guides people are finding.
Content that helps people choose, set up and trust your devices
Each of those problems has an answer, and you still decide what goes out under your brand.
Setup and compatibility guides
Posts on what works with what, how to set things up and how to fix common problems, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around the home year
Heating in autumn, lighting as the evenings draw in, security before the holidays, gifting season, garden and outdoor kit in spring. Posts are queued ahead of each moment.
Seasonal schedulePlain talk about privacy
Regular, clear posts on how your devices handle data and footage, drawn from what your own website and policies say, so buyers can understand it before they decide.
TrustYour products, your voice
Enter your website and Maggie builds your brand profile: your devices, buyers, compatibility, what sets you apart from the biggest brands, competitors and voice. Every post and picture starts from it.
Brand profileOne idea, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook, YouTube and TikTok for homeowners (in beta), LinkedIn for installers, housebuilders and retail partners.
Every channelSeen in AI answers
Clear, quotable answers to the questions buyers ask, and AI visibility in cmo.so shows how Google's AI answers describe and mention your brand.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product site to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your range and compatibility, add the buyers and partners you want to reach and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways smart home brands try to get found, and where each one runs out.
…leave it to reviewers and retailers?
Reviews and retailer listings matter, but they talk about your device next to everyone else's and rarely answer the detailed setup questions. Guides on your own site do, and they point back to your shop.
…let the help centre do the job?
Help articles are written for people who already own the device. Buyers searching before they choose need friendlier guides that explain what your kit does in a real home.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie starts from your website today and writes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the pictures and post by hand, and it doesn't know your range or what your devices work with. Maggie remembers your products and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for smart home companies: your questions
Still unsure?
What is marketing automation for smart home companies?
It's software that does the repeating content work of a smart home brand: planning posts around the home year, writing setup guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your website and brand profile, and nothing goes out until you approve it.
How do smart home companies get more customers online?
Smart home companies get more customers online by answering the questions people ask before they buy: will it work with what I have, how hard is it to set up, and what happens to my data.
Maggie writes guides and posts on those questions every week, and Search Console in cmo.so shows which ones bring buyers to your site.
How much does marketing automation cost for a smart home company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should smart home companies start with?
Most smart home brands start with setup and compatibility guides on their own website, because that's where buying decisions are researched.
Instagram, Facebook, YouTube and TikTok are in beta and suit showing devices in real homes, and LinkedIn reaches installers, housebuilders and retail partners. Installers with a local showroom or service area should add Google Business. Each channel has its own posting times and queue.
Can it write accurate compatibility guides?
It writes from what your website and product pages say and what you tell it, so the details come from you. Add your compatibility list and Maggie uses it in every guide.
Your product team should check each guide before approving it, because compatibility changes with firmware and app updates.
Will cmo.so change our prices or stock?
No, cmo.so never changes products, prices or stock in your shop. Maggie writes and publishes posts that link to your product pages.
So a guide to smart heating can send readers straight to the thermostat or valve they need.
Can it write about privacy and security without overpromising?
It can, as long as it works from what your website and policies already say. Maggie keeps to the facts you give her and writes in plain language.
You review every post, and your team can check each statement about data and security before anything goes out.
We sell to homeowners and to installers. Can it write for both?
It can. Your brand profile describes each audience, and one idea can become a post for every channel, written in each one's style.
Homeowners get friendly setup guides and social posts, and installers get practical LinkedIn posts about fitting and recommending your kit.
Can it make video posts?
It can post the videos you upload to YouTube and TikTok, which are both in beta, and Maggie writes the words that go with each one.
Uploaded videos are only used to post them and are deleted within 7 days.
Is it safe to let AI post for our brand?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it's live.
We have a shop and a separate installer site. Can cmo.so run both?
It can. Add both websites to one account and each gets its own brand profile, channels, schedule and approvals.
Your team can look after both from the web app or the iPhone app.
Answer every “will it work for me?” before they ask
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time