Marketing automation for proptech companies
Agents, landlords and property managers are wary of new software, and they only switch when they understand it. Maggie, your AI CMO, writes the explainers, comparisons and LinkedIn posts that earn that trust, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why proptech companies struggle to keep their marketing going
You're selling software to an industry that runs on phone calls, viewings and long habits. The content that wins it over takes time nobody on the team has.
Your buyers are on the road
Letting agents, negotiators and block managers spend the day on viewings, inspections and calls. They won't sit through a demo, but they will read a short, useful post that solves a problem they had this week.
The product moves faster than the story
You ship a new tenant portal, a better inspection app or an integration with a property portal. The changelog says so, but nobody writes the post explaining what it means for an agency on a Monday morning.
Every search is a comparison
Agents and landlords search for the best software for their kind of portfolio and compare names they already know. If you have no comparison or alternatives pages, the incumbents answer for you.
Rules change, and nobody explains them
When lettings rules or safety requirements change, your customers want plain answers. A clear explainer is the content they share most, but writing it carefully takes a day you don't have.
A new feature ships on Thursday, and the posts that explain it are already queued.
It's Monday, your team ships a new maintenance reporting feature on Thursday, and the property shows are coming up. Your blog hasn't had a new post since the last funding announcement.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your lettings and property management platform, the independent agencies and build-to-rent operators you sell to, the competitors they compare you with, your strongest features and the practical, jargon-free voice you want. You correct one thing: you've dropped the free tier for agencies with fewer than 50 units.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on how letting agents can cut the back-and-forth on repair requests, a comparison page between your platform and the spreadsheets many agencies still use, a LinkedIn post for property managers about the new feature, and a second LinkedIn post inviting agents to find you at the show. You approve three and add a customer's real workflow detail to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While the team finishes the release, Maggie is already planning explainers for next quarter, and Search Console in cmo.so shows which comparison pages agents are finding.
Content that helps the property industry understand your product
Each of those problems has an answer, and you still decide what goes out under your company's name.
Explainers your customers share
Plain guides to the problems agents, landlords and property managers face, and how to handle them, written for Google and for AI answers. Published to your WordPress, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotComparison and alternatives pages
Your brand profile holds your competitors and unique selling points, so Maggie writes fair comparison and alternatives articles for the searches buyers make before they choose.
ComparisonsEvery release explained
New features, integrations and improvements turned into posts that show what changes for an agency or landlord, not just what changed in the code.
Product updatesLinkedIn for the property trade
Posts written for agency owners, lettings directors, block managers and build-to-rent operators, on the channel where they follow the industry.
LinkedInSeen in AI answers
Clear, quotable answers in every explainer, and AI visibility in cmo.so shows how Google's AI answers describe and mention your company next to the competition.
AI visibilityProduct and marketing approve
By default nothing goes out until it's approved. Add product, sales and marketing people in Me → Team so the right person checks each claim before it's published.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product website to a quarter of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your customers, competitors and features, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways proptech teams try to keep content going, and where each one runs out.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and needs weeks to learn both the product and the lettings world. Maggie starts from your website today.
…rely on sales demos and trade shows?
Shows and demos work, but they reach the people already in the room. Explainers and comparison pages reach the agent searching at nine at night for a better way to handle inspections.
…pay an SEO agency?
SEO and content agencies often cost around £1,000 a month, and few of them know the difference between a lettings agent and a block manager. Maggie learns your market from your website and writes every week.
…prompt ChatGPT for each post?
Each post means a fresh prompt, your positioning pasted in again, pictures to make and posting by hand. Maggie keeps your product and competitors in memory and handles the whole job, even from inside ChatGPT or Claude.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for proptech companies: your questions
Still unsure?
What is marketing automation for proptech companies?
It's software that does the repeating content work of a property technology company: explaining what your product solves, comparing it with alternatives, posting on LinkedIn and publishing on schedule.
With cmo.so, Maggie does this from your website and brand profile, and nothing goes out until you approve it.
How do proptech companies get more customers online?
Proptech companies get more customers online by answering the questions agents, landlords and property managers search for before they change software: practical explainers, honest comparisons, clear product updates and steady posts on LinkedIn.
Maggie writes all of these every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a proptech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing team posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should proptech companies start with?
Most proptech companies start with their own blog for explainers and comparisons, plus LinkedIn, where agency owners and property managers follow the industry.
If you sell to tenants, buyers or landlords directly, Facebook and Instagram are in beta, and Google Business suits a company with an office people visit. Each channel has its own posting times and queue.
Can cmo.so write comparison pages against other property software?
It can, because your brand profile includes your competitors and your unique selling points. Maggie writes comparison and alternatives articles from it for your blog.
Every draft waits for your review, so your team can make sure everything said about a rival product is fair and correct.
Can it explain changes to lettings rules accurately?
It can draft clear explainers, but your team should check every detail before approving, because rules differ between places and change over time. Maggie writes from what's on your website and what you tell her.
The optional Content Policy Guard can check posts against legal, financial or insurance rules, or your own house rules, and hold a risky post as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review, and you stay responsible for what you publish.
We sell to agents and to landlords. Can it write for both?
It can. Your brand profile describes each audience, and one idea can become a post for every channel, written in each one's style.
So a feature launch can be a practical post for agency managers on LinkedIn and a plain-English guide for landlords on your blog.
Does cmo.so connect to our product or CRM?
No, cmo.so doesn't connect to your product, CRM or customer records. Maggie works from your website, your brand profile and what you tell her about each release.
Developers can also use the cmo.so MCP server and CLI, and you can ask Maggie from ChatGPT or Claude through the cmo.so connector.
Does it help us show up in AI answers?
It helps by giving AI tools clear answers to quote. Maggie writes explainers and comparisons with direct answers near the top, which suits Google search and AI answers alike.
AI visibility in cmo.so shows how Google's AI answers describe and mention your company. No one can promise a particular result.
Is it safe to let AI write for a B2B software brand?
It is safe because nothing goes out until you approve it. Approvals are on by default and set per channel, and Maggie learns from your edits.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it publish to?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other site, including a custom-built product site, through the cmo.so API.
Each post is reported back with its link once it's live.
We have a product site and a separate site for landlords. Can cmo.so run both?
It can. Add both websites to one account and each gets its own brand profile, channels, schedule and approvals.
Your team can switch between them, and each site keeps its own voice for its own audience.
Help the property industry understand what you've built
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time