Marketing automation for jewellery brands
People spend weeks deciding on an engagement ring or a gift that has to last a lifetime, and they read a lot before they buy. Maggie, your AI CMO, writes the guides and stories that help them choose you, for your website, Instagram and Google Business, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why jewellery brands struggle to keep their marketing going
You can spend a day at the bench on one setting. Writing about it afterwards is the part that never quite happens.
Buyers research for weeks
Someone choosing an engagement ring reads about cuts, metals, lab-grown and mined diamonds, and ring sizes long before they book an appointment. If your website doesn't answer, another jeweller's does.
Beautiful pieces, no story
A new collection gets a photo shoot and a product page, then nothing. The inspiration, the stones and the hours at the bench never make it into words.
The gifting peaks all overlap
Christmas, Valentine's Day, Mother's Day and proposal season arrive while you're finishing commissions and packing orders. That's when posting stops.
Marketplaces keep your buyers
Marketplaces bring sales, but they take a fee and the customer remembers the platform. A buyer who finds your own shop and comes back for the matching earrings is worth far more.
Proposal season is coming, and your ring guides are already queued.
It's late October. You've just launched a small collection of recycled gold stacking rings, and you know December is when people start asking about engagement rings. Your blog's last post was about summer earrings.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your handmade rings and bespoke commissions, the recycled metals and ethically sourced stones you use, the couples and gift buyers who shop with you, the studio where people can visit, and the quiet, considered way you write. You correct one thing: you now offer lab-grown diamonds as well.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a blog post on how to find out her ring size without asking, a guide to choosing between lab-grown and mined diamonds, an Instagram post on the story behind the stacking rings and a Google Business post inviting people to book a ring appointment. You approve three and change a phrase in the fourth.
The posts go out at the times you set for each channel, spread through November and December, and each one comes back with its link. While you're polishing commissions, Maggie is planning Valentine's Day gift guides, and Search Console in cmo.so shows which ring guides people are finding.
A marketing assistant who knows how people buy jewellery
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Guides buyers read before they choose
Posts on ring sizing, metal types, stone care, birthstones and what to look for in a diamond, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow shop, or any site through the cmo.so API.
Blog on autopilotEvery collection gets its story
When you add a new piece, Maggie turns it into a blog post, an Instagram caption and a LinkedIn post about your craft, each linking to the product page.
Collection storiesPlanned around the gifting calendar
Christmas, Valentine's Day, Mother's Day, graduations and proposal season. Gift guides are written and queued weeks ahead, so they keep going out while you're at the bench.
Seasonal scheduleFound by people nearby
If you have a shop or studio, regular Google Business posts keep you visible in local search, with events such as a ring-making day, offers, and buttons that let people book an appointment.
Google BusinessYour look, not a catalogue's
Enter your website and Maggie builds your brand profile: what you make, who buys it, what sets you apart, competitors and voice. Every post and picture starts from it, in your brand's look.
Brand profileApprove between commissions
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a collection sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop to a season of jewellery posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Add your materials, your bespoke service and the occasions you sell for, and choose your channels.
Review the drafts
Your first week of guides and posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways jewellery brands try to get found, and where each one runs out.
…sell on marketplaces?
Marketplaces bring buyers, but you sit in a grid next to thousands of other rings and pay a fee on every sale. Guides on your own website bring people who buy from you and come back.
…send pieces to influencers?
Gifting can bring a burst of attention, but it fades in days and costs you stock. A ring guide on your own site keeps bringing readers for months.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of silver for a small studio. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your metals, your stones or your style. Maggie remembers your brand and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for jewellery brands: your questions
Still unsure?
What is marketing automation for jewellery brands?
It's software that does the repeating work of marketing a jewellery brand: planning posts around gifting seasons and new collections, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do jewellery brands get more customers online?
Jewellery brands get more customers online by helping people decide: clear guides on rings, metals and stones on their own website, stories behind each collection, and regular posts before every gifting season.
Maggie writes those posts every week for your shop, Instagram and Google Business, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a jewellery brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent jewellers, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should jewellery brands start with?
Most start with their own blog for ring and gift guides, plus Instagram, which is in beta and suits finished pieces and work at the bench.
Add Google Business if people can visit your shop or studio, and LinkedIn for corporate gifts or wholesale. Each channel has its own posting times and queue.
Can it write engagement ring guides?
It can, and they're often the posts buyers read most closely. You can ask for guides on ring sizing, settings, metals, diamond cuts or choosing between lab-grown and mined stones.
Each guide starts from your brand profile, so it talks about the rings you actually make and links to them.
What kind of posts does cmo.so write for a new collection?
Posts that tell the story of the collection: the idea behind it, the materials and stones, how each piece is made and how to wear or stack it.
One idea becomes a blog post, an Instagram post and a Google Business update, each written in its channel's style and linking to the product pages.
Can it talk about recycled metals and ethical sourcing?
Yes, if it's true of your brand. Maggie writes from your website and the brand profile you check, so she describes your sourcing the way you do.
You review every post before it goes out, so no claim appears that you haven't approved.
Will cmo.so change my prices or stock?
No, cmo.so never changes products, prices or stock in your shop. Maggie writes and publishes posts only.
She can link posts to your products and collection pages, so a gift guide sends readers straight to something they can buy.
Which shop platforms does it work with?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my jewellery brand?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who runs your Instagram can approve social posts while you keep an eye on the ring guides.
We sell bespoke and ready-made pieces. Can cmo.so handle both?
Yes. Your brand profile can cover both, and you can ask for posts about the bespoke process, from first sketch to finished ring, alongside gift guides for ready-made pieces.
If each line has its own website, add both to one account and each gets its own brand profile, channels and schedule.
Have your gift guides ready before the season starts
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time