Marketing automation for beauty and cosmetics brands
Shoppers read about ingredients, compare routines and watch reviews long before they add a serum to their basket. Maggie, your AI CMO, writes the guides, launch posts and social content that bring them to your shop, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why beauty and cosmetics brands struggle to keep their marketing going
You're formulating, packing orders and chasing stockists. The content calendar is the first thing to slip, in a category where shoppers expect something new every week.
Shoppers want answers, not adverts
People search which ingredients suit sensitive skin, whether two actives can be layered and how to build a routine. If your shop doesn't explain it, a big retailer's blog or a review site does, and the sale follows them.
Launches get one post, then silence
Months of formulating and packaging, a launch day post, and then the new cleanser disappears from your feed. Shoppers need to see a product several times, in several ways, before they try it.
Big brands drown out your feed
Instagram and TikTok reward accounts that post all the time. A small team can't keep up with brands that have whole content studios, so your best products are seen by fewer people.
One wrong claim can cost you
Words like heals, cures or treats turn a cosmetic post into a medical claim. Checking every caption by hand is slow, and rushing it under launch pressure is how mistakes slip through.
Your new vitamin C serum launches in two weeks, and the content is ready.
It's the start of the month. The first batch of your vitamin C serum is being filled, the launch is in two weeks, and the only thing written about it is the product description.
You enter your brand's website into cmo.so. Maggie reads it and writes your brand profile: small-batch skincare made with plant oils, women in their thirties and forties with busy mornings, refillable packaging, the bigger brands you sit beside on shop shelves, and your calm, ingredient-first voice. You turn on Content Policy Guard with your own rule: never say a product treats or cures a skin condition.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog guide to using vitamin C with retinol in the same routine, a launch countdown for Instagram, a post explaining your refill scheme, and a LinkedIn post for the independent stockists you'd like to win. Content Policy Guard has held one caption that said the serum fixes dark spots, with a gentler rewrite. You approve it with the rewrite and change one line in the guide.
The posts go out at the times you set for each channel, before and after launch day, each reported back with its link. While you're packing the first orders, Maggie is already planning the gift set posts for Christmas, and Search Console in cmo.so shows which ingredient guides shoppers are finding.
A content studio that knows your formulas
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Ingredient guides and routines that sell
Posts on what an ingredient does, how to layer products and which routine suits which skin, linked to the products in your shop and written for Google and for AI answers. Published to Shopify, WordPress or WooCommerce, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotLaunches that keep going
One launch becomes weeks of content: a countdown, the story behind the formula, how to use it, what pairs with it and a reminder when it's back in stock. All planned and queued before launch day.
Launch plansInstagram and TikTok without the scramble
One idea becomes a post for each channel in its own style: Instagram, Facebook, TikTok and YouTube for shoppers (all in beta), LinkedIn for stockists, salons and press. Pictures come in your brand's look.
Every channelClaims checked before they go out
Turn on Content Policy Guard and posts are checked against medical rules, or your own house rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardPlanned around the beauty calendar
SPF and summer routines, autumn skin changes, Black Friday and Christmas gift sets, all planned well ahead so posts keep going out while you're busy packing orders.
Seasonal scheduleApprove from your phone
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, change a word, skip a post or pause a channel when a product sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your brand's website to a launch calendar in four steps
Enter your website
Maggie reads it and drafts your brand's profile in minutes.
Check your profile
Correct your products, your ingredients story and your customers, add any house rules on claims and choose your channels.
Review the drafts
Your first week of guides and posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways beauty brands try to be seen, and where each one runs out.
…send products to influencers?
Creators can bring a spike of attention, but it fades when the video scrolls away, and you still need your own content between collaborations. Guides on your own shop keep bringing shoppers every month.
…spend more on paid social?
Ads work while you pay, and costs rise every time a big brand launches. Content on your website and channels keeps working after the budget runs out.
…hire a social media manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and a person can still shoot your product photos.
…write it with ChatGPT?
You still brief it, check every claim, make the pictures and post it all yourself, and it doesn't know your formulas or your voice. Maggie remembers your brand and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for beauty and cosmetics brands: your questions
Still unsure?
What is marketing automation for beauty and cosmetics brands?
It's software that does the repeating work of marketing a beauty brand: planning launches and seasonal content, writing ingredient guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your brand's website, and nothing goes out until you approve it.
How do beauty and cosmetics brands get more customers online?
Beauty and cosmetics brands get more customers online by answering the questions shoppers ask before they buy, such as which ingredients suit them and how to use a product, and by showing up regularly on Instagram, TikTok and search.
Maggie writes those guides and posts every week and links them to your products, and Search Console in cmo.so shows which ones bring shoppers to your shop.
How much does marketing automation cost for a beauty brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a brand posting on several social channels as well as its blog.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should beauty and cosmetics brands start with?
Most start with their own blog for ingredient guides and routines, plus Instagram, where shoppers discover and compare products. Instagram, Facebook, TikTok and YouTube are in beta in cmo.so.
LinkedIn helps if you sell to stockists, salons or spas, and Google Business helps if you have a shop or studio. Each channel has its own posting times and queue.
Can it stop us making claims we shouldn't?
It can help. Turn on Content Policy Guard and posts are checked against medical rules or your own house rules, such as never saying a product treats a condition, and a risky post is held as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review your claims, and your brand stays responsible for what it publishes.
Can cmo.so plan content around a product launch?
Yes. Share the launch date with Maggie, your AI CMO, along with what makes the product special, and she plans posts before, on and after the day across your blog and channels.
You approve the whole plan in advance, and you can pause a channel if stock runs out.
Does it work with our Shopify shop?
Yes. cmo.so publishes blog posts to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
It links posts to your product pages, but it never changes products, prices or stock.
Will the pictures match our packaging and look?
Pictures are made in your brand's look, set per channel, so your feed stays consistent.
You can also use your own product photos, and you can swap or skip any picture before you approve a post.
Can it write for vegan, clean or sensitive-skin ranges?
Yes. Your brand profile records what makes each range different, and Maggie writes for the shoppers who care about it.
Words like vegan, natural or hypoallergenic need to be true for your products, so check them before you approve, or add them to your house rules in Content Policy Guard.
Is it safe to let AI post for our brand?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We sell under two brands. Can cmo.so handle both?
Yes. If each brand has its own website, add both to one account and each gets its own brand profile, voice, channels, schedule and approvals.
In Me → Team you can add colleagues or a freelancer, using presets such as editor or manager.
Have your next launch planned before the first batch is filled
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time