Marketing automation for podcasters
You spend days recording and editing an episode, then it goes out with one post and a link. Maggie, your AI CMO, turns each episode into blog posts, LinkedIn posts and social clips that keep finding listeners for weeks, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why podcasters struggle to grow an audience
Making the show takes all your time. Telling people about it gets whatever is left, which is usually nothing.
One post per episode, then silence
Release day gets a quick post and a link to the player. After that the episode sits in the feed, and the brilliant thing your guest said in minute 34 is never heard by anyone who wasn't already subscribed.
Audio doesn't show up in search
People search for answers, not for episode numbers. If your show notes are three lines and a list of links, Google and AI answers have nothing to quote, so new listeners never find the episode that would have hooked them.
Guests share it once, if at all
You send your guest the link and hope they post it. Some do, most forget, and their audience, which was half the reason you booked them, never hears the conversation.
Sponsors want proof you're growing
When you pitch a sponsor or a brand partner, they look at your website and your LinkedIn. A blog last updated two seasons ago and a quiet profile make a growing show look like a stalled one.
Episode 48 goes live on Thursday, and its posts are already waiting.
It's Monday. You've just finished editing an interview with a founder who rebuilt her business after losing her biggest client, and it goes live on Thursday. Last week's episode got one post and you never got round to the guest's quote cards.
You paste your show's website into cmo.so. Maggie reads it and writes your brand profile: what the show is about, who listens, your recurring segments, the kind of guests you book, the shows you're compared with and the relaxed, curious way you talk. You correct one thing: the show moved from fortnightly to weekly in the spring.
By Tuesday the drafts are waiting, each with a picture in your show's look: a blog post built around the three biggest lessons from the interview, written so it answers the questions people actually search for, a LinkedIn post from your point of view that tags the topic your guest knows best, and a short YouTube post for the clip you upload. You approve two from your phone and rewrite the opening of the third.
The posts go out at the times you set for each channel, starting on release day and spread across the next fortnight, and each comes back with its link. While you're recording episode 49, Maggie is planning posts from your back catalogue, and Search Console in cmo.so shows which episode pages people are finding.
A marketing producer for every episode you release
Each of those problems has an answer, and you still decide what goes out under your show's name.
Episode posts people can find
Full blog posts built around each episode's best ideas, with clear answers that Google and AI answers can quote. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API, and linked to the episode.
Blog on autopilotEvery episode, posted for weeks
One episode becomes a run of posts: release day, the guest's best point, a question for listeners, a look back a month later. Each channel has its own queue, so the episode keeps working after release week.
Episode scheduleYour show's voice, not a template
Enter your website and Maggie builds your brand profile: your format, your listeners, your segments, the shows you're up against and how you sound. Every post and picture starts from it.
Brand profileLinkedIn for guests and sponsors
For business and interview shows, LinkedIn is where guests, future guests and sponsors spend their working day. Posts there introduce each conversation and show a steady, growing show.
LinkedInClips for YouTube, TikTok and Instagram
Upload a clip you've cut and it becomes a post for YouTube, TikTok or Instagram (all in beta), with a caption written in each one's style. Uploaded videos are only used to post them and are deleted within 7 days.
Video postsApprove between recordings
By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel while you're on a break between seasons.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your show's website to a season of posts in four steps
Enter your website
Maggie reads your show's site and episode pages and drafts your brand profile in minutes.
Check your profile
Correct your release schedule, add your recurring segments and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways podcasters try to grow, and where each one runs out.
…let your podcast host auto-post each episode?
Auto-posting shares a link and a title on release day, and that's it. It doesn't write anything people would search for, and it doesn't bring the episode back a week later. Maggie writes real posts around what was said.
…hire a freelance producer or assistant?
A good one can cost a few hundred pounds a month just for show notes and social posts, and you still have to brief them for every episode. Maggie keeps your show's profile and writes every week from £15 a month.
…pay a content agency?
SEO and content agencies often cost around £1,000 a month, which is more than many independent shows earn from sponsors. Maggie writes and publishes for a fraction of that.
…write it with ChatGPT?
You still paste in notes, check the result, make the picture and post it yourself, every episode, on every channel. Maggie remembers your show and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for podcasters: your questions
Still unsure?
What is marketing automation for podcasters?
It's software that does the repeating work of promoting a podcast: planning posts for each episode, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your show's website, and nothing goes out until you approve it.
How do podcasters get more listeners online?
Podcasters get more listeners online by making each episode findable outside the podcast apps: written posts that answer the questions the episode covers, regular posts on the channels their listeners use, and guests who share the conversation.
Maggie writes those posts for every episode, spreads them over the weeks after release, and Search Console in cmo.so shows which episode pages bring people to your site.
How much does marketing automation cost for a podcast?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most weekly shows, and Pro at £45 a month suits a growing show posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should podcasters start with?
Most podcasters start with their own website, because a written post for each episode is what people find in Google and AI answers, plus LinkedIn for interview and business shows.
YouTube, TikTok, Instagram and Facebook are in beta and suit shows that cut video clips. Each channel has its own posting times and queue.
Does cmo.so edit or transcribe my episodes?
No, cmo.so doesn't edit audio or video; you still produce the episode your way. Maggie writes the posts that promote it, using your show's website, your episode pages and anything you tell her about the episode.
If you publish show notes or a transcript on your site, she has more to work with and the posts get more specific.
What kind of posts will Maggie write for my show?
She writes blog posts built around each episode's main ideas, release day posts, guest highlights, questions for listeners and posts that bring older episodes back when a topic is in the news.
Each channel gets its own style: fuller posts for your blog, a personal tone for LinkedIn and short captions for video clips.
Can it help guests share their episode?
It can give them something worth sharing. Maggie writes LinkedIn posts that introduce each guest and what they said, which you can tag them in once they're live.
Every post comes back with its link, so you can send it to your guest the same day.
Can it help me attract sponsors?
It can help your show look active and well run when a sponsor checks. Regular blog posts and LinkedIn posts show what you cover, who you talk to and that you publish every week.
cmo.so doesn't run ads or manage sponsorships, so the conversation with sponsors is still yours.
Can I post video clips from my episodes?
Yes, you can upload clips you've cut and turn them into posts for YouTube, TikTok, Instagram or Facebook, which are all in beta.
Uploaded videos are only used to post them and are deleted within 7 days.
Is it safe to let AI post for my podcast?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
I run two shows. Can cmo.so handle both?
Yes. If each show has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If both shows live on one website, she can write for each show's listeners from the same brand profile.
Can my co-host approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your co-host or producer can approve the posts for the episodes they led.
Give your next episode the launch it deserves
Enter your show's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time