Marketing automation for concierge services
Your best work is the work you can never talk about, so new members only hear of you by referral. Maggie, your AI CMO, writes discreet posts for your website, LinkedIn and social channels that show what you can arrange, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why concierge services find marketing awkward
You're at your members' service day and night. Telling the world about it, without breaking anyone's trust, is the part that keeps slipping.
Discretion is the product
The last-minute table, the villa sorted overnight, the anniversary surprise. Every great story involves a client who expects you to keep it quiet, so most of your best work can't be shared.
Referrals don't scale
Most new members arrive because a happy one mentioned you over dinner. That's lovely, but you can't plan a year of growth around it, and some months nobody does.
Hard to explain what you do
“We can arrange anything” sounds vague to someone who's never used a concierge. Without clear examples of everyday requests, would-be members can't picture the value.
Requests always come first
A member's flight is cancelled at 11pm, a gift needs sourcing by morning. Marketing happens in the gaps, and in a busy season there are no gaps.
The festive rush starts in a month, and your posts for it are already written.
It's early November, members are already asking about Christmas tables and ski chalets, and you realise your website hasn't changed since the spring. Your team is busy with requests.
You paste your company website into cmo.so. Maggie reads it and writes your brand profile: your lifestyle and corporate concierge memberships, the busy executives, families and relocating professionals you look after, the travel, dining, gifting and household help you arrange, the services you compete with and your calm, polished voice. You add a rule of your own: never name a client, a venue booked for a client or anything that could identify them.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on planning a stress-free family Christmas abroad, a LinkedIn post for HR directors on concierge help as an employee benefit, and an Instagram post with five gifts that are hard to find in December. You approve two from your phone between calls and add a line about lead times to the third.
The posts go out at the times you set for each channel and each one comes back with its link. While your team juggles members' requests, Maggie is already planning posts for the new year and summer season, and Search Console in cmo.so shows which guides people are finding.
A marketing assistant as discreet as you are
Each of those problems has an answer, and you still decide what goes out under your company's name.
Guides that show what you can do
Posts on planning a getaway at short notice, settling into a new city, gifting for people who have everything and running a busy household, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotDiscreet by design
Posts are written from your website and brand profile, never from client records. Add your own rule, such as never naming a member, and you approve every post before it goes out.
Your rulesLinkedIn for corporate members
Regular LinkedIn posts that reach HR directors, office managers and relocation partners thinking about concierge help for their people.
LinkedInYour service, not a generic one
Enter your website and Maggie builds your brand profile: what you arrange, who you look after, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profilePlanned around the season
Christmas tables, ski trips, the summer social season, school holidays, gifting dates. Posts are written and queued ahead, so they go out while you're busy with requests.
Seasonal scheduleApprove between requests
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of discreet posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services and areas, add your discretion rules and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways concierge services try to find new members, and where each one runs out.
…rely on referrals?
Referrals bring the best members, but they come when they come. And the person who's been recommended still looks you up, so a website with fresh, useful posts helps them say yes.
…advertise in glossy magazines?
A page in a lifestyle magazine looks the part, but it costs a lot for one month of attention. Posts on your own website and LinkedIn keep working long after.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your rules on discretion. Maggie remembers your company and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for concierge services: your questions
Still unsure?
What is marketing automation for concierge services?
It's software that does the repeating work of marketing a concierge business: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do concierge services get more clients online?
Concierge services get more clients online by showing, without naming anyone, the kinds of requests they handle: helpful guides on travel, dining, gifting and household help, and regular LinkedIn posts for corporate buyers.
Maggie writes those posts every week and keeps them going out, so people who hear about you by referral find a service that clearly knows what it's doing.
How much does marketing automation cost for a concierge service?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing service posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should concierge services start with?
Most start with their own blog, because people search for help with travel, relocation and gifting, plus LinkedIn for corporate memberships and partners.
Instagram and Facebook are in beta and suit lifestyle members, and Google Business helps people nearby find you. Each channel has its own posting times and queue.
How does cmo.so keep our clients' privacy?
cmo.so keeps client privacy because it never connects to client records or booking systems. Maggie writes from your website and brand profile, not from anything a member has told you.
Add a rule such as never naming a client or a booking, and you approve every post before it goes out.
How can we show our work without client stories?
You can show your work through the kinds of requests you handle rather than who made them. Maggie writes posts such as how to plan a weekend away at short notice or what to sort out before a move.
Those posts let would-be members picture how you'd help them, without anyone's details.
Can it reach companies looking at concierge as a staff benefit?
It can reach them on LinkedIn. Maggie writes posts for HR directors and office managers about how concierge help saves their people time.
She doesn't contact anyone for you, so the conversation stays yours.
Can posts match our polished tone?
They can. Your brand profile records your voice, and Maggie picks a voice, post template and picture look for each channel, so every post feels considered rather than salesy.
Each edit you make teaches her a little more about how you speak to members.
Does cmo.so handle bookings or member requests?
No, cmo.so doesn't take bookings, payments or member requests. Maggie writes and publishes posts that link to your own enquiry or membership page.
Google Business posts can carry a button that sends people straight there.
Is it safe to let AI post for our concierge service?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We serve several cities. Can cmo.so handle that?
It can handle several cities from one brand profile, with posts written for members in each place. If a city has its own website, add it to the same account and it gets its own brand profile, channels, schedule and approvals.
Each channel keeps its own posting times, so posts can go out at the right hour for each place.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Let new members see what you can arrange
Enter your company's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time