Marketing automation for agritech companies
Growers buy from people they trust, and that trust is built season after season. Maggie, your AI CMO, turns your trials, farm visits and product updates into blog and LinkedIn posts, and you approve every one before it goes out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why agritech companies struggle to keep their marketing going
Your team is split between the lab, the field and the next funding conversation. Writing about the work is always the job that waits.
Your sales calendar follows the seasons
Farmers make buying decisions in the quieter months and at winter shows, then disappear into drilling, spraying and harvest. If you only post when you launch something, you miss the weeks when they are actually reading.
Two audiences, two languages
A grower wants to know whether it works on heavy clay and what it costs per hectare. An investor or food buyer wants the bigger picture on water, labour and supply. Writing for both every week is a job in itself.
Your best proof sits in a spreadsheet
Trial plots, grower feedback and photos from the polytunnel live in shared drives and WhatsApp groups. They rarely become a post that anyone outside the team sees.
Your experts are in the field
Your agronomists and engineers know the product best, but they are out on a pilot farm or fixing a sensor. Marketing is the job that slips when a grower calls.
The winter shows are six weeks away, and your posts are already queued.
It's early November. Your team has finished the last field visits of the season, the trial notes are in, and the winter farm shows are six weeks away. Your website still leads with last year's launch.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your soil sensors and the app that goes with them, the arable and vegetable growers you sell to, the agronomists who recommend you, what makes you different from the big machinery brands, and the plain, practical way you explain things. You correct one detail: you now work with glasshouse growers too.
By Wednesday the drafts are waiting, each with a picture in your company's look: a blog post on how growers use soil moisture readings to time irrigation, a LinkedIn post from your founder on what this season taught the team, a post inviting growers to find you at the show, and a YouTube description for your installation walkthrough (YouTube is in beta). You approve two, sharpen the wording on the third and ask for a simpler version of the fourth.
The posts go out over the next six weeks at the times you set for each channel, and each comes back with its link. While your team is packing the stand, Maggie is already planning the spring posts, and Search Console in cmo.so shows which explainers growers are finding.
A marketing assistant who knows the farming year
Each of those problems has an answer, and your team still decides what goes out under your company's name.
Explainers growers search for
Blog posts on how your technology works in a real field or glasshouse, what it changes in a grower's week and what to check before buying, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotTimed for when farmers plan
Posts are planned for the weeks when growers compare options and budget: winter shows, the run-up to drilling and planting, and the quieter weeks after harvest. They keep going out while your team is in the field.
Seasonal scheduleLinkedIn for agronomists, buyers and investors
Founder and team posts on trials, product updates and what you are learning, written for the agronomists, food businesses, partners and investors who follow agritech on LinkedIn.
LinkedInYour technology, explained your way
Enter your website and Maggie builds your brand profile: what you make, which growers it is for, what sets you apart, competitors and voice. Every post and picture starts from it, so the details stay right.
Brand profileOne trial, every channel
One idea becomes a post for each channel in its own style: a blog explainer, a LinkedIn post, a YouTube or Facebook post for farmers (in beta) and a Google Business update for your demo site or office.
Every channelApprove from the field
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so, correct a figure, skip a post, or pause a channel during harvest.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of grower content in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct the crops and systems you work with, add the growers you sell to and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways agritech companies try to reach growers, and where each one runs out.
…rely on farm shows?
Shows are where many conversations start, but they last a few days a year. Growers who meet you on the stand look you up afterwards, and a website that hasn't changed since last season doesn't help them decide.
…pay for trade press features?
A feature in a farming title reaches readers once, then the issue is recycled. Posts on your own website keep answering growers' questions for years.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and few understand both farming and technology. Maggie writes and publishes every week from £15 a month, and your team checks the facts.
…ask an agronomist to write when they can?
They know the subject best, which is exactly why they are needed in the field. Maggie drafts from your brand profile, so your experts only have to read, correct and approve.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for agritech companies: your questions
Still unsure?
What is marketing automation for agritech companies?
It's software that does the repeating work of marketing an agritech business: planning topics around the farming year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until someone on your team approves it.
How do agritech companies get more customers online?
Agritech companies get more customers online by answering growers' practical questions before the first sales call: clear explainers on their own website, regular LinkedIn posts and steady news from trials and installations.
Maggie writes those posts every week and times them for when growers are planning and buying, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for an agritech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should agritech companies start with?
Most agritech companies start with their own blog and LinkedIn: the blog answers growers' searches, and LinkedIn reaches agronomists, food businesses, partners and investors.
Google Business helps if you have a demo farm or an office people visit. YouTube and Facebook are in beta and suit demo videos and farming communities. Each channel has its own posting times and queue.
How do we write for growers and investors at the same time?
You write for each of them on the channel they use. The brand profile records both audiences, so Maggie can turn one idea into a practical blog post for growers and a bigger-picture LinkedIn post for investors and partners.
You decide which audience each channel speaks to, and you can set a different voice for each channel.
Can cmo.so turn our trial results into posts?
It can, once the results are on your website or in your brand profile. Maggie writes from what is there, so a trial summary page or a few lines added to your profile can become a blog post or LinkedIn update in your voice.
Every post is a draft until you approve it, so your team checks each figure before anything is published.
Will our technical details stay accurate?
They stay accurate because your team approves every post. Maggie writes from your brand profile, so the crops, systems and specifications you have confirmed there are the ones she uses.
When an agronomist corrects a detail, Maggie learns from the edit, and later posts get closer to how your team explains things.
Can we promote farm shows and open days?
You can plan posts around every show and open day. Maggie writes an invitation to visit your stand, a Google Business event for a demo day with a button to your sign-up page, and a write-up afterwards.
Posts are queued ahead, so they keep going out while your team is busy on the stand.
Can cmo.so announce funding rounds and partnerships?
It can write the posts once the news is public. Add the announcement to your website or brand profile and Maggie writes a blog post and LinkedIn posts that explain what it means for growers and partners.
Nothing is published until you approve it, so you stay in control of the timing.
Does cmo.so run ads or email our growers?
No, it doesn't run ads or send email newsletters. Maggie writes and publishes blog posts, social posts and Google Business updates.
Many companies link those posts from their own newsletters and sales follow-ups, so one explainer works in several places.
Is it safe to let AI post for our company?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data. Search Console data is only used to show your own results and plan your content.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our team approve posts too?
Your team can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So an agronomist can check the technical posts while marketing looks after LinkedIn.
Have next season's posts ready before the shows begin
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time