Marketing automation for data and analytics companies
Your buyers don't search for “data platform”. They search for why the numbers in two reports never match. Maggie, your AI CMO, turns what your team knows into clear explainers and LinkedIn posts for the people who sign off the budget, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why data and analytics companies struggle to market what they know
You can explain a messy data problem to a client in ten minutes. Turning that into a steady stream of content for strangers is a different job, and nobody has the time.
The experts are always billable
The people who could write the best article on data quality or forecasting are the analysts and engineers on client work. Every post they write is a day not spent on a project.
Too technical for the person who signs
When content does get written, it's for other data people. The finance director or operations lead who holds the budget reads two paragraphs and gives up.
Every competitor says “insights”
Actionable insights, single source of truth, data-driven decisions. Your homepage uses the same words as everyone else's, so buyers can't see what you actually do better.
AI answers skip over you
Buyers now ask ChatGPT and Google's AI how to fix their reporting or which approach suits a business their size. If your site doesn't answer that clearly, someone else is quoted.
A finished project on Friday. A month of content by the following Wednesday.
It's Friday, and your team has just finished moving a retailer's month-end reporting off a tangle of spreadsheets. It's exactly the story your buyers need to hear, and it will sit in a project folder unless someone writes it up.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: your data engineering and dashboard services, the tools you're expert in, the mid-sized businesses you work with, the competitors who get shortlisted alongside you, and the plain, precise way you like to explain things. You correct one thing: you no longer do one-off data cleansing jobs.
On Monday you tell her about the project in two sentences. By Wednesday the drafts are waiting, each with a picture in your brand's look: an anonymised blog post on getting month-end reporting out of spreadsheets, an explainer on why two reports can show different revenue, and three LinkedIn posts for finance directors. Your lead consultant checks the technical detail, edits one line and approves the rest.
The posts go out at the times you set, and each comes back with its link. A month later, Search Console in cmo.so shows which explainers people are finding, and AI visibility shows whether Google's AI answers have started to mention you.
A marketing assistant who can explain data to non-data people
Each of those problems has an answer, and your experts still check everything that goes out under your name.
Explainers your buyers search for
Articles on the problems behind your services: reports that don't match, forecasts nobody trusts, getting data ready for AI, choosing between building and buying. Written for Google and for AI answers, published to WordPress, Webflow or any site through the cmo.so API.
Blog on autopilotProjects turned into stories
Describe a finished project to Maggie in a sentence or two and she drafts an anonymised write-up, a LinkedIn post and a short explainer from it, without client names unless you add them.
Case storiesLinkedIn for budget holders
Posts for finance directors, operations leads and heads of data, in your voice, on the days you choose. Facebook, Instagram, YouTube and TikTok are in beta if you want them too.
LinkedInPositioning that's actually yours
Enter your website and Maggie builds your brand profile: services, tools, sectors, unique selling points, SWOT, competitors and voice. Every post starts from it, so it says what you do differently.
Brand profileMeasured, the way you'd want
Connect Search Console and see which articles bring people in. AI visibility shows how Google's AI answers describe your company, so you can watch whether the explainers are changing that.
Search Console and AI visibilityApprovals your experts trust
By default nothing goes out until it's approved. Add your consultants in Me → Team, edit drafts in the app or from ChatGPT and Claude, and let a channel run on autopilot once you trust it.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a month of explainers in four steps
Enter your website
Maggie reads it and drafts your brand profile, competitors included, in minutes.
Sharpen your positioning
Correct your services, tools and sectors, and say which buyers you want more of.
Review the drafts
Explainers and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways data and analytics companies try to keep their content going, and where each one runs out.
…ask the analysts to blog?
They know the answers, but they're billable, and their posts tend to be written for other analysts. Your AI CMO, Maggie, drafts for the budget holder and they only check the facts.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and they'll spend weeks learning enough about data to write with confidence.
…pay a tech content agency?
SEO and content agencies often cost around £1,000 a month, and you'll still be correcting every technical claim. Maggie works from your brand profile and learns from each edit.
…prompt ChatGPT for each post?
You still brief it each time, paste in your positioning, make the charts and pictures and post by hand. Maggie remembers your company and runs the whole loop, inside ChatGPT or Claude if you like.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for data and analytics companies: your questions
Still unsure?
What is marketing automation for data and analytics companies?
It's software that does the repeating content work of a data or analytics business: planning topics buyers search for, writing explainers and LinkedIn posts, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until you approve it.
How do data and analytics companies get more clients online?
Data and analytics companies win clients online by explaining the business problems behind their services in plain language: why reports disagree, how to trust a forecast, what getting ready for AI really involves. Steady LinkedIn posts keep them in front of budget holders.
Maggie, your AI CMO, writes those explainers and posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a data company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should data and analytics companies start with?
Most start with their own blog, for explainers that Google and AI answers can quote, and LinkedIn, where heads of data and finance directors spend their time.
Google Business helps if you serve businesses in one region. Each channel has its own posting times and queue, and one idea can become a post for every channel.
Will AI get the technical detail wrong?
It can, which is why every post waits for approval by default. Maggie writes from your brand profile, which you can correct, and your experts can fix any claim before it goes out.
She learns from those edits, so drafts get closer to how your team explains things each time.
Can we write about client projects without naming clients?
Yes, you can keep clients anonymous. Tell Maggie what you did and what changed, and she writes it up without names or identifying details unless you add them.
You review the draft before anything is published, so you can check it matches what the client has agreed you may say.
Does cmo.so need access to our clients' data?
No, cmo.so never needs your clients' data. Maggie reads your public website and what you tell her; she doesn't connect to client databases, warehouses or record systems.
cmo.so never sells or rents data, and Search Console data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Can it write comparison articles, such as build versus buy?
Yes. Your brand profile includes your competitors and unique selling points, so Maggie can write comparisons and “which approach suits you” articles for your blog.
You review each one, so you can make sure every claim about another product or approach is fair and accurate.
Can it help us show up in AI answers?
Yes, cmo.so can help with that. Maggie writes articles with clear, quotable answers to the questions your buyers ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your company, so you can follow the change over time.
Does it work with ChatGPT, Claude and our developer tools?
Yes. You can connect cmo.so to ChatGPT and Claude and ask for drafts or approve posts there, and developers can use the cmo.so MCP server and CLI.
The same memory and approvals apply wherever you use it.
Which websites does it publish to?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website, including a custom-built site, through the cmo.so API.
Each post is reported back with its link once it is live.
We have a consultancy and a software product. Can cmo.so handle both?
Yes. If each has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, the brand profile can cover both and posts can speak to each kind of buyer.
Make your expertise easy to find
Enter your website. Your brand profile and first week of explainers and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time