Marketing automation for business intelligence companies
Your buyers search for KPI examples, dashboard templates and ways to stop living in spreadsheets. Maggie, your AI CMO, writes the guides, comparisons and LinkedIn posts that answer them in plain language, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why business intelligence is hard to market
Your product turns messy data into clear decisions. Explaining that clearly, every week, is a different job.
The buyer isn't the analyst
Your champion knows SQL, but the finance director, operations lead or managing director signs off. Content full of connectors and data models loses them by the second paragraph.
"Can't we just use spreadsheets?"
Your biggest competitor is often the spreadsheet everyone already has, or the BI tool bundled with their office software. Few pages explain when it's worth moving on.
Every industry wants its own dashboard
Retailers search for stock dashboards, agencies for utilisation reports, SaaS teams for churn metrics. One generic features page can't answer all of them.
Integrations launch quietly
A new connector to an accounting package or CRM is exactly what some buyers have been waiting for. It gets a changelog line and a help article, and they never hear about it.
A new connector on Monday. Three dashboards, explained, by Friday.
It's Monday and your connector to a popular accounting package has just gone live. Finance teams have asked for it for months, and so far the only mention is in the release notes.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: dashboards for small and mid-sized finance and operations teams, the spreadsheets and bigger platforms your customers usually come from, the integrations they rely on and the plain, practical voice you use with non-technical buyers. You correct one detail: you've added a self-hosted option this year.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a guide to the cash flow KPIs every finance director should track, a post on building a monthly board report without copy and paste, an honest comparison of spreadsheets and a BI tool for a growing business, and three LinkedIn posts for finance leads. Your product marketer adds a screenshot to the guide and approves the rest from the web app.
By Friday the guide is live on your blog and the LinkedIn posts are going out on the days you chose, each reported back with its link. Next month, Search Console in cmo.so shows which KPI searches brought people in, and AI visibility shows whether Google's AI answers mention you when someone asks for a dashboard tool for finance teams.
Content that makes data make sense to buyers
Each of those problems has an answer, and you still decide what goes out under your product's name.
KPI and dashboard guides
Practical guides on which metrics to track and how to show them, for each industry and role you serve, written for Google and for AI answers. Published to WordPress, Webflow, Wix, Shopify or any site through the cmo.so API.
Blog on autopilotPlain language for decision makers
Enter your website and Maggie builds your brand profile: products, audience, unique selling points, SWOT, competitors and voice. Posts then speak to the people who sign off, not only the people who build reports.
Brand profileHonest comparisons
Articles on spreadsheets versus BI, and on how you compare with the platforms your buyers know, explaining who each one suits. You check every claim before it's published.
Comparison articlesLinkedIn for data and finance leads
Maggie writes LinkedIn posts in your voice on the days you set: a metric worth watching, a reporting habit to drop, a new integration. YouTube is in beta for demo videos.
LinkedInEvery integration gets its moment
One new connector becomes a how-to post, a use-case guide for the teams who use that tool and a run of LinkedIn posts, each in that channel's style and with its own picture.
Every channelAsk from the tools you already use
Connect cmo.so to ChatGPT or Claude, or use the MCP server and CLI. The same brand profile, memory and approvals apply wherever your team asks.
AI connectors, MCP and CLIYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product's website to a steady content plan in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct who you're for, the roles that buy, your integrations and who you compete with.
Review the drafts
Your first week of guides and posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways BI companies try to keep content going, and where each one runs out.
…ask the data team to blog?
They know the product best, but writing for a finance director isn't their job and the post waits behind the next release. Maggie drafts it, and they check the details.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and it takes weeks to learn your data model well enough to write about it.
…pay an SEO agency?
SEO and content agencies often cost around £1,000 a month and work to their own calendar. Maggie writes from your brand profile every week, from £15 a month.
…rely on review sites?
Listings help, but they compare you on someone else's checklist. Your own guides show which problems you solve best and for whom.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for business intelligence companies: your questions
Still unsure?
What is marketing automation for business intelligence companies?
It's software that does the repeating work of content marketing for a BI product: planning topics, writing KPI guides, comparisons and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your product's website, and nothing goes out until you approve it.
How do business intelligence companies get more customers online?
Business intelligence companies get more customers online by answering the questions buyers search before they choose a tool: which KPIs to track, how to build a particular report and when spreadsheets stop being enough.
Maggie writes those guides and comparisons every week, adds LinkedIn posts for the people who sign off, and Search Console in cmo.so shows which ones bring visitors.
How much does cmo.so cost for a business intelligence company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing team posting to the blog and several channels.
Max is £75 a month and Elite £195 a month. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should business intelligence companies start with?
Start with your own blog for KPI guides, dashboard ideas and comparisons, plus LinkedIn, where finance, operations and data leads spend their working day.
YouTube is in beta and suits short demo videos, and Facebook, Instagram and TikTok are in beta too. Each channel has its own posting times and queue.
Can it explain technical features to non-technical buyers?
Yes. Put the roles you sell to in your brand profile, and Maggie, your AI CMO, writes about each feature in terms of the decision it helps that person make.
Your team checks every draft, so technical details stay accurate.
Will it get our data and product details wrong?
It shouldn't, because it starts from your brand profile, which you check and correct, and nothing is published until you approve it.
When you edit a draft, Maggie learns from the change, so the same mistake doesn't come back.
Does cmo.so need access to our customers' data?
cmo.so never needs your customers' data. Maggie works from your website, your brand profile and what you tell her; she doesn't connect to your product or your customers' data.
If you connect Search Console, that data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Can it write industry-specific dashboard content?
Yes. Add the industries you serve to your brand profile and Maggie plans topics for each, such as stock reports for retailers or utilisation dashboards for agencies.
Each post can link to the template, integration or page that fits that reader.
Can cmo.so write comparison articles about bigger BI platforms?
Yes. Your brand profile includes your competitors and what sets you apart, so Maggie can write comparisons that explain who each tool suits.
You review every one before it goes out, so you can check each claim about another product and keep the tone fair.
Does it help us appear in AI answers?
It can help a great deal. Maggie writes with clear, quotable answers, which is the kind of text AI answers draw on, though nobody can promise a mention.
AI visibility in cmo.so shows how Google's AI answers describe your product, so you can see whether that changes over time.
Can our team use it from ChatGPT, Claude or the terminal?
Yes. Connect cmo.so to ChatGPT or Claude, or use the cmo.so MCP server and CLI, to plan, draft and approve posts from the tools you already use.
The same approvals apply everywhere, so nothing is published that hasn't been signed off.
Is it safe to let AI post for our product?
Yes, because nothing goes out until you approve it. Approvals are on by default and set per channel, and any channel can run on autopilot or be paused.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Make your product the clear answer to your buyers' questions
Enter your product's website. Your brand profile and first week of guides and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time