Marketing automation for grocery stores
Your shop competes with the supermarket down the road on everything except what makes it worth the visit: the local suppliers, the seasonal produce, the people behind the counter. Maggie, your AI CMO, tells your neighbourhood about it every week on Google Business, your website and social channels, and you approve every post.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why grocery stores struggle to keep their marketing going
Deliveries at six, shelves to fill, tills to cover and a supplier on the phone. Posting about the shop happens when there's a quiet hour, which there never is.
The supermarkets shout louder
Big chains have weekly offers everywhere you look. A good independent shop with better produce and friendlier service stays invisible if nobody nearby hears about it.
New stock arrives, nobody knows
The first local asparagus, a new cheese from a nearby dairy, fresh bread on Saturdays. You put it on the shelf, and the people who would come in for it never find out.
“Shop near me” goes elsewhere
When someone searches for a grocer, a farm shop or a late-opening shop nearby, Google shows the businesses with active profiles. Out-of-date hours and no recent posts are easy to scroll past.
Every week starts from nothing
There's always something to say, but deciding what to post, taking a decent photo and writing it up takes time you'd rather spend on the shop floor.
Christmas orders open next month, and your neighbours will hear about it in time.
It's early November. You're taking Christmas orders for turkeys, cheese boards and veg boxes again this year, and so far the only notice is a handwritten sign by the till.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: fresh fruit and veg, the local farms and bakeries you stock, your deli counter, the weekly veg box, your opening hours, and the friendly, down-to-earth way you talk to regulars. You correct one thing: you now open until eight on Fridays.
By Tuesday the drafts are waiting, each with a picture in your shop's look: a Google Business offer for Christmas pre-orders with a button to your order page, a blog post on what's in season this month and how to cook it, a Facebook post introducing the family farm that supplies your eggs and an Instagram post about the new cheese on the deli counter. You approve three from your phone during a quiet minute and add the order deadline to the fourth.
The posts go out at the times you set for each channel, spread through November and December, and each comes back with its link. Search Console in cmo.so shows which posts bring people to your site.
A marketing assistant who knows what's on your shelves
Each of those problems has an answer, and you still decide what goes out under your shop's name.
Found by people nearby
Regular Google Business posts keep your shop visible in local search, with offers, events such as a tasting evening, and buttons that take people to your order page or website.
Google BusinessWhat's in season, on your blog
Posts on seasonal produce, simple recipes, storing fruit and veg and the suppliers behind your shelves, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotYour suppliers, your story
Posts that introduce the farms, bakers and makers you stock give people a reason to choose your shop over a supermarket, and give your suppliers something to share too.
Local suppliersPlanned around the shopping year
Christmas orders, Easter, barbecue season, harvest time and back to school. Posts are written and queued ahead, so your neighbours hear about them before they shop elsewhere.
Seasonal scheduleYour shop's voice
Enter your website and Maggie builds your brand profile: what you stock, who shops with you, what sets you apart from the supermarket, competitors and voice. Every post and picture starts from it.
Brand profileApprove from behind the counter
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, or pause a channel when something sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop's website to a steady week of posts in four steps
Enter your website
Maggie reads it and drafts your shop's brand profile in minutes.
Check your profile
Correct your opening hours, add the suppliers you're proud of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways independent grocers try to bring people in, and where each one runs out.
…put leaflets through doors?
Leaflets cost money every time and are often binned unread. Google Business posts reach people at the moment they're searching for a shop nearby.
…rely on delivery apps?
Delivery apps bring orders, but they take a share and the customer remembers the app. Posts on your own channels bring people into the shop and back again.
…post on Facebook when there's time?
There's rarely time, and posts come in bursts. Maggie writes ahead and keeps your schedule full in your busiest weeks, from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your shelves, your suppliers or your hours. Maggie remembers your shop and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for grocery stores: your questions
Still unsure?
What is marketing automation for grocery stores?
It's software that does the repeating work of marketing a food shop: planning posts around the shopping year, writing Google Business, blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do grocery stores get more customers online?
Grocery stores get more customers online by being easy to find and giving people a reason to visit: an active Google Business profile with correct hours, regular posts about new and seasonal stock, and stories about local suppliers.
Maggie writes those posts every week, queues them ahead of busy times like Christmas, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a grocery store?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single shops, and Pro at £45 a month suits a shop posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should grocery stores start with?
Most grocers start with Google Business, because that's where people searching for a shop nearby decide, plus Facebook (in beta), where many local residents follow community news.
Instagram (in beta) suits produce and deli photos, and a blog on your website suits recipes and seasonal guides. Each channel has its own posting times and queue.
Is it safe to let AI post for my shop?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will cmo.so change my prices or stock?
It won't; cmo.so writes and publishes posts and never changes products, prices or stock in an online shop or a till system.
When you tell it about an offer, Maggie can write a Google Business offer post for it, and you check the price before you approve.
Can it post our weekly offers?
It can, as long as you give it the details. Add the week's offers to your brand profile or a draft, and Maggie writes posts for Google Business and your social channels in each one's style.
Each channel has its own queue, so offers can go out on the day you choose.
Can it promote Christmas and holiday orders?
It can, and it plans them early. Maggie writes posts about pre-orders for Christmas, Easter or barbecue season weeks ahead, with a button to your order page on Google Business.
Orders still come to you the way they do today, because cmo.so doesn't connect to order or booking systems.
What kind of posts will Maggie write for a grocery store?
Posts come from your shelves and your customers' questions: what's in season this month, how to keep herbs fresh, a recipe using this week's veg box, meet the baker who supplies your bread, and what's new on the deli counter.
She also writes practical posts, such as holiday opening hours and when the next delivery of a popular item arrives.
We have two shops. Can cmo.so handle both?
It can. If each shop has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If both share one website, Maggie can write posts for each shop's neighbourhood from the same brand profile.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my staff approve posts too?
Your staff can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your deli manager can approve posts about the counter while you look after Google Business.
Give your neighbours a reason to shop with you this week
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time