Marketing automation for physiotherapy and rehab clinics
People search “why does my knee hurt when I run?” long before they book a physio. Maggie, your AI CMO, writes clear, careful guides and local posts for your clinic's website, Google Business and social channels, and a clinician approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why physiotherapy and rehab clinics struggle to keep their marketing going
Your clinicians are booked back to back, and the gaps go on notes and exercise plans. Writing for the website comes last.
Every hour is a patient
Assessments, treatment, rehab sessions and notes fill the day. A blog post means an evening after a full clinic, so the website still talks about the services you offered when it was built.
People search before they book
Someone with back pain, a running injury or a stiff shoulder after surgery reads about it first. They book the clinic that explained it clearly, in words they understand.
Health posts must be careful
A post that sounds like a diagnosis, promises a cure or tells someone to skip seeing a professional could mislead a reader and break the rules you work under. So drafts sit unpublished.
“Physio near me” goes elsewhere
Google shows clinics with an active Google Business profile and clear, recent pages. A profile that hasn't posted for months is easy to scroll past for the clinic down the road.
Marathon training season has started, and your running injury guides are already queued.
It's Monday in January. Your physios have seen four runners with sore knees and shins this week, all training for spring races, and the website has nothing to say to them.
You paste your clinic's website into cmo.so. Maggie reads it and writes your brand profile: your musculoskeletal, sports injury and post-operative rehab services, the runners, desk workers, older patients and local clubs you see, the other clinics nearby and the calm, encouraging way your team explains things. You turn on Content Policy Guard for medical rules and add your own: every post must suggest seeing a professional for personal advice.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on common reasons for knee pain when running and when to get it checked, a Google Business post about your running injury assessments with a Book button to your booking page, and an Instagram post (in beta) with three gentle warm-up exercises. Content Policy Guard holds one line that sounded like a promise of recovery, with a suggested rewrite. Your lead physio adjusts the wording and approves all three.
The posts go out at the times you set for each channel, and each comes back with its link. Search Console in cmo.so shows which guides people are finding, and AI visibility shows how Google's AI answers describe your clinic.
A content team for your clinic that writes as carefully as you treat
Each of those problems has an answer, and a clinician at your practice still has the final word.
Guides people search for
Posts on back pain, sports injuries, recovering after surgery, desk posture and what happens at a first appointment, in plain English, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotMedical rules, checked before you read
Turn on Content Policy Guard and posts are checked against medical rules and your clinic's own rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardFound by patients nearby
Regular Google Business posts keep your clinic visible to people searching for a physio, with offers on assessments, events such as a running clinic or a pilates class, and a Book button to your booking page.
Google BusinessEvery service in your voice
Enter your website and Maggie builds your brand profile: your services, the patients you see, what sets you apart, competitors and voice. Every post starts from it, whether it's about sports rehab or living with arthritis.
Brand profileOne topic, every channel
One idea becomes a post for each channel in its own style: Instagram and Facebook for local patients (in beta), YouTube and TikTok for short exercise clips (in beta), and LinkedIn for employers and sports clubs.
Every channelEvery post waits for a clinician
By default nothing goes out until someone approves it. Review and edit drafts in the iPhone app or at app.cmo.so, keep approvals on for every channel, and add your physios in Me → Team.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your clinic's website to reviewed, published guides in four steps
Enter your website
Maggie reads it and drafts your clinic's brand profile in minutes.
Set your rules
Turn on Content Policy Guard for medical rules and add your clinic's own, such as never promising a recovery time.
Review every draft
Guides for your blog, Google Business and social channels arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways clinics try to bring in new patients, and where each one runs out.
…rely on GP and insurer referrals?
Referrals are valuable, but more and more people look for a physio themselves. Clear guides on your own website and Google Business reach them when they search.
…ask a physio to write the blog?
Your physios know the subject best, and their diaries are full. Maggie drafts the posts and they only need to check the clinical detail.
…pay a healthcare marketing agency?
SEO and content agencies often cost around £1,000 a month, and a clinician still has to check every word. Maggie drafts every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your clinic's rules. Maggie remembers your clinic and holds a risky line for review.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for physiotherapy and rehab clinics: your questions
Still unsure?
What is marketing automation for physiotherapy and rehab clinics?
It's software that does the repeating work of marketing a clinic: planning topics around the problems patients search for, writing guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your clinic's website, and nothing goes out until a clinician approves it.
How do physiotherapy and rehab clinics get more patients online?
Physiotherapy clinics get more patients online by explaining common problems clearly and being easy to find nearby: helpful guides on their own website, an active Google Business profile and regular posts about the services they offer.
Maggie writes those every week for your services, and Search Console shows which guides bring people to your site.
Is it safe to use AI to write about injuries and rehab?
It is safe when a qualified clinician reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that might break medical rules or your own rules as a draft, with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review each post, and your clinic stays responsible for what it publishes.
How much does marketing automation cost for a physiotherapy clinic?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single clinics, and Pro at £45 a month suits a growing practice posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should physiotherapy and rehab clinics start with?
Most start with Google Business, because that's where people searching for a physio nearby decide, plus their own blog for guides on common problems.
Instagram, Facebook, YouTube and TikTok are in beta and suit short exercise tips, and LinkedIn reaches employers and sports clubs. Each channel has its own posting times and queue.
Will posts read like a diagnosis or treatment advice?
They shouldn't, and you can make that a rule. Add a house rule to Content Policy Guard, such as “every post must suggest seeing a professional for personal advice”, and posts that might break it are held as drafts with a suggested rewrite.
A clinician should still read each post before approving it, because only a person can judge how it reads to someone in pain.
Does cmo.so connect to our patient records or booking system?
No, cmo.so doesn't connect to patient records or booking systems. Maggie works from your public website and the brand profile you check, so no patient details are needed.
Google Business posts can carry a Book button that links to the booking page you already use.
Can it post exercise videos?
It can post videos you upload. YouTube and TikTok are in beta, and you can attach a short exercise clip to a post for them, as well as for Instagram and Facebook.
Uploaded videos are only used to post them and are deleted within 7 days. Only share clips of patients who have agreed to be filmed.
Can it write about the different patients we see?
Each post can be written for one group at a time. Maggie can write for runners, people recovering from surgery, older patients, desk workers or local sports clubs, from your brand profile and the services you list.
You can tell her which services to focus on this month, and she plans topics around them.
We have several clinics. Can cmo.so handle that?
cmo.so can hold several websites in one account. If each clinic has its own site, each gets its own brand profile, channels, schedule and approvals.
If all your clinics share one website, Maggie can write local posts for each location from the same brand profile.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
What happens to our data?
cmo.so never sells or rents your data. Search Console data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Answer patients' questions before they even call
Enter your website. Your brand profile and first week of guides and local posts are ready in minutes, and nothing goes out until a clinician approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time