Laboratory things on white: a rack of pipette tips, glass flasks and beakers, a microscope, petri dishes and a box of sample tubes
Use case

Marketing automation for biotech and life sciences companies

Scientists, partners, investors and future hires all look you up before they get in touch, and most of them find a website that hasn't changed since your last funding round. Maggie, your AI CMO, turns your science into clear articles and LinkedIn posts every week, and your team approves every one.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why biotech and life sciences companies struggle to keep their marketing going

Your people are running experiments, writing grants and preparing data for partners. Explaining the work to the outside world keeps slipping to next quarter.

The science is hard to explain simply

Your platform makes perfect sense to your team. To a potential partner, an investor or a lab manager comparing suppliers, a page of jargon reads like a closed door.

Scientists don't have time to write

The people who understand the work best are in the lab or on deadline for a paper. Blog posts and LinkedIn updates wait for a quiet week that never comes.

News lands once, then fades

A publication, a new partnership, a conference poster or a product launch gets one post on the day. Weeks of follow-up content that would build on it never get written.

A careless claim is a real risk

In life sciences a sentence that overstates results or sounds like a medical claim can damage trust with partners and regulators. Every draft needs checking by someone who knows the rules.

A lab office desk: a phone showing post cards waiting for approval beside a lab notebook, a rack of sample tubes, safety glasses and a printed figure with blurred data
Your week with Maggie

Your paper is out on Monday, and the posts that explain it are ready.

Your team's paper on a new assay method is about to be published, and a big conference is three weeks away. The website's news page still leads with last year's seed round.

You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: assay development and screening services for drug discovery teams, the lab heads and procurement managers who buy them, the larger contract labs you compete with, your accreditation, and the precise but friendly way your chief scientific officer writes. You turn on Content Policy Guard for medical rules and add your own: never describe early results as proof that a treatment works.

By Tuesday the drafts are waiting: a plain-English article explaining what the new method makes possible, a LinkedIn post from your chief scientific officer on why the team took this approach, a post inviting visitors to your conference stand, and a hiring post for two research scientists. Content Policy Guard has held one sentence that overstated the findings, with a suggested rewrite. Your CSO checks the science, approves three and edits the fourth.

The posts go out over the next three weeks at the times you set for each channel, each reported back with its link. While the team is in the lab, Maggie is planning follow-up articles on the questions buyers ask, and Search Console in cmo.so shows which explainers people are finding.

What you get with Maggie

A science writer who never misses a deadline

Each of those problems has an answer, and your scientists still decide what goes out under your company's name.

Your science in plain English

Articles that explain your technology, methods and applications for partners, buyers and investors, written for Google and for AI answers. Published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.

Blog on autopilot

LinkedIn for the people who matter

Posts from your founders and scientists on the work, the field and the team, for the partners, investors, lab heads and candidates who follow them. Planned and queued so the page never goes quiet.

LinkedIn

Every milestone becomes a series

Send the news to Maggie, your AI CMO, whether it's a publication, a partnership, a conference or a launch, and she plans weeks of follow-up: an explainer, the story behind it, an event invite and answers to the obvious questions.

Milestones

Claims checked before anything is published

Turn on Content Policy Guard and posts are checked against medical rules, or your company's own. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.

Content Policy Guard

Seen in search and AI answers

Connect Search Console and Maggie plans from real search data. AI visibility shows how Google's AI answers describe your company and technology, so you can follow how that changes.

Search and AI visibility

Approvals your scientists will actually use

By default nothing goes out until it's approved. Add scientists and your communications lead in Me → Team with presets such as editor or manager, and approve from the iPhone app or app.cmo.so.

Team approvals
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your company's website to a steady science story in four steps

  1. Enter your website

    Maggie reads it and drafts your company's brand profile in minutes.

  2. Check your profile

    Correct your technology, audiences and competitors, turn on Content Policy Guard and choose your channels.

  3. Review the drafts

    Articles and posts arrive with pictures. Your scientists approve, edit or skip each one.

  4. Let them go out

    Approved posts go out at each channel's times and every one comes back with its link.

Your other options

Why not just…

The usual ways biotech and life sciences companies try to tell their story, and where each one runs out.

…ask the scientists to write it?

They know the work best, but every hour spent on a blog post is an hour away from the bench, and the posts stop at the first deadline. Maggie drafts, and your scientists check the detail.

…hire a communications manager?

A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a lot for an early-stage company. Maggie writes and publishes every week from £15 a month.

…use a specialist PR or life sciences agency?

They're useful for big announcements, but SEO and content agencies often cost around £1,000 a month, and weekly content between announcements is rarely part of the deal.

…write it with ChatGPT?

You still brief it, check every claim, make the pictures and post everything yourself, and it doesn't know your platform. Maggie remembers your science and your rules and puts posts out on schedule.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions biotech and life sciences companies ask

Marketing automation for biotech and life sciences companies: your questions

Still unsure?

What is marketing automation for biotech and life sciences companies?

It's software that does the repeating work of marketing a biotech or life sciences company: planning topics around your milestones, writing articles and LinkedIn posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.

How do biotech and life sciences companies get more customers online?

Biotech and life sciences companies get more customers and partners online by explaining their science clearly, answering the questions buyers and partners search for, and posting regularly on LinkedIn where the field follows news.

Maggie writes those articles and posts every week, and Search Console in cmo.so shows which ones bring people to your website.

How much does marketing automation cost for a biotech company?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting articles and LinkedIn every week.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should biotech and life sciences companies start with?

Most start with LinkedIn, because that's where partners, investors, lab heads and candidates follow the field, plus their own blog for explainers and application articles.

YouTube is in beta and suits technique videos, and Google Business helps if you run a local lab service. Each channel has its own posting times and queue.

Is it safe to use AI for marketing in a regulated field?

It is safe when a qualified person reviews every post before it's published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules, or your own, as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It doesn't make a post compliant on its own, and your company stays responsible for what it publishes.

Will it overstate our results?

It shouldn't, and you control it. Your brand profile can ask for careful, measured language, and you can add house rules to Content Policy Guard, such as never describing early data as proof.

Your scientists read every post before it goes out, and Maggie learns from their edits.

Can cmo.so explain complex science accurately?

It writes from your website, your brand profile and the material you share, such as an abstract or a press release, and keeps to what those sources say.

Technical detail should always be checked by someone on your team before approval, and the drafts get closer to your style with each edit.

Can it help with recruitment and investor visibility?

Yes. Posts about your team, your culture and open roles help candidates find you, and regular updates on milestones keep partners and investors informed.

It doesn't send investor updates or newsletters, and it doesn't connect to any patient or clinical record systems.

Does it help us show up in AI answers?

It helps, though nobody can promise a mention. Maggie writes articles with clear, quotable answers to the questions your field asks, which is what AI tools draw on.

AI visibility in cmo.so shows how Google's AI answers currently describe your company, so you can follow the change over time.

Do you keep our data private?

Yes. cmo.so never sells or rents your data, and Search Console data is only used to show your site's results and plan its content, never for advertising or to train AI models.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords. Only share material you're ready to make public.

We have a services arm and a product arm. Can cmo.so handle both?

Yes. If each has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.

If they share one website, posts can still speak to each audience separately from the same brand profile.

Ready when you are

Have your next milestone explained before it's announced

Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

Welcome back.

Sign in to cmo.so.

or
At least 8 characters.
New to cmo.so? Have an account? Prefer a password?

By continuing, you agree to our Terms of Service and Privacy Policy.

Cookies on cmo.so. May we use analytics cookies to see which pages help people? No ads, ever.Privacy policy