Marketing automation for diagnostics companies
People search for a test or a scan when they're worried, and clinicians look for a service they can rely on. Maggie, your AI CMO, writes clear, careful posts for both, Content Policy Guard can check them against medical rules, and a person on your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why diagnostics companies struggle to keep their marketing going
Your scientists and clinicians are busy running tests and reporting results. Explaining what you do, carefully and correctly, keeps slipping down the list.
Every sentence needs checking
A test page that overstates what a result means, or sounds like a diagnosis, is a real risk. So posts wait for a clinician to read them, and most never get written at all.
Two audiences, two levels of detail
A patient wants to know how to prepare, what it feels like and when results arrive. A GP, clinic or hospital buyer wants turnaround times, accreditation and how referrals work. Each needs different writing.
Worried people search at night
Someone looking for a private blood test or scan compares providers late in the evening. If your site doesn't answer their questions clearly, they book with someone whose site does.
Your experts have no time to write
Your radiographers, biomedical scientists and medical team know the most, and have the least time. Marketing gets whatever is left after the lab is done.
A new test panel launches next month, and its guides are already in review.
It's Monday. You're launching a new blood test panel next month, your imaging centre has evening appointments it wants to fill, and the latest post on your blog is from before your last accreditation visit.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your blood tests and scans, the patients who book directly, the GPs and clinics who refer to you, your sample collection points, what sets you apart from larger labs, and the calm, reassuring way you explain things. You turn on Content Policy Guard for medical rules and add one of your own: no post may suggest a test can rule a condition in or out on its own.
By Wednesday the drafts are waiting, each with a picture in your company's look: a blog guide on how to prepare for a blood test, a plain-English explainer on what the new panel measures, a LinkedIn post for clinics on how referrals and results reporting work, and a Google Business update for your imaging centre's evening appointments with a Book button. Content Policy Guard has held one sentence that read like a promise of early detection, with a suggested rewrite. You approve two and send the explainer to your medical director.
Once each post is approved, it goes out at the times you set for that channel and comes back with its link. While your team runs the lab, Maggie is already planning next month's guides, and Search Console in cmo.so shows which questions people are finding you for.
A careful marketing assistant for tests, scans and results
Each of those problems has an answer, and qualified people on your team still decide what goes out under your name.
Guides that answer patients' questions
Posts on how to prepare, what happens on the day, how long results take and what to do next, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotContent Policy Guard for medical rules
Turn on Content Policy Guard and posts are checked against medical rules, or your own house rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review.
Content Policy GuardLinkedIn for clinicians and partners
Posts on new tests, turnaround, quality and referral pathways, written for the GPs, private clinics, occupational health teams and hospital partners who follow you on LinkedIn.
LinkedInFound by people booking a test nearby
Google Business posts keep your clinics, imaging centres and collection points visible in local search, with offers, events and buttons such as Book that take people to your booking page.
Google BusinessYour services, explained your way
Enter your website and Maggie builds your brand profile: your tests and scans, who uses them, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileApprovals your medical team can trust
By default nothing goes out until it is approved. Keep approvals on for every channel, add your medical director in Me → Team, and check drafts in the web app or the iPhone app.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady flow of checked guides in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your tests and locations, turn on Content Policy Guard and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. A qualified person approves, edits or skips each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways diagnostics companies try to reach patients and clinicians, and where each one runs out.
…rely on referrals from clinics?
Referrals matter, but they don't reach patients who search for a private test themselves, and clinics compare providers online too. Clear guides on your own website help both.
…list on test comparison sites?
They bring bookings, but they compare you on price and take a share. Your own guides show the care, expertise and service that a price list can't.
…ask a clinician to write each post?
Their time is better spent on patients and results. Maggie drafts from your brand profile and Content Policy Guard flags risky wording, so your clinicians only need to review and approve.
…pay a healthcare content agency?
Specialist agencies often cost around £1,000 a month or more, and your team still reviews every word. Maggie writes and publishes every week from £15 a month, with the same review step.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for diagnostics companies: your questions
Still unsure?
What is marketing automation for diagnostics companies?
It's software that does the repeating work of marketing a diagnostics or imaging business: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until a person on your team approves it.
How do diagnostics companies get more patients and clients online?
Diagnostics companies get more patients and clients online by answering their questions clearly before they book: how to prepare, what happens, how long results take and how referrals work, on their own website, LinkedIn and Google Business.
Maggie writes those guides every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a diagnostics company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels or locations.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should diagnostics companies start with?
Most diagnostics companies start with their own blog for patient guides, Google Business for each clinic or collection point, and LinkedIn for clinicians and partners.
Facebook and Instagram are in beta and suit patient-facing services. Each channel has its own posting times and queue.
Is it safe to use AI for medical and diagnostic content?
It can be, as long as a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant on its own, and your company stays responsible for what it publishes.
Can we add our own rules about what posts may say?
You can add house rules to Content Policy Guard, such as never suggesting a test gives a diagnosis on its own, or always saying results should be discussed with a clinician.
A post that may break one of them is held as a draft with a suggested rewrite, and you can edit any post before approving it.
Does cmo.so connect to our lab or patient record systems?
No, cmo.so never connects to lab, booking or patient record systems. Maggie works only from your website and brand profile, so no patient information is used.
Posts can link to your booking page, and people book through your own system as they do now.
Can it explain technical tests in plain English?
It can, and you choose the level of detail for each channel. Maggie writes simple preparation guides for patients and more detailed posts on method and turnaround for clinicians, from the same brand profile.
Your scientists check the detail before approving, and Maggie learns from their edits.
We run several clinics and collection points. Can cmo.so handle them?
It can. If they share one website, Maggie can write posts for each location's patients from the same brand profile, and Google Business posts keep each local profile active.
If each location has its own website, add them all to one account, each with its own brand profile, channels, schedule and approvals.
Will cmo.so promise results or rankings?
No, cmo.so never promises rankings, bookings or medical outcomes. Maggie writes clear, quotable answers for Google and for AI answers, and AI visibility shows how Google's AI answers describe your company.
Content Policy Guard can also flag wording that sounds like a promise about a result.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
How is our data handled?
cmo.so never sells or rents your data. Search Console data is only used to show your own site's results and plan its content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Give every patient and clinician a clear answer
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time