Marketing automation for water treatment companies
Facilities managers, landlords and homeowners only look for a water treatment company when something forces the question: a risk assessment is due, a boiler is scaling up or the kettle has gone white. Maggie, your AI CMO, makes sure they find clear answers from you, on your website, LinkedIn and Google Business, and you approve every post.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why water treatment companies struggle to keep their marketing going
Your engineers are out sampling, dosing and servicing all week. The people who could explain your work best are the ones with the least time to write about it.
Nobody searches until they have to
A building manager rarely thinks about cooling towers, calorifiers or dead legs until an audit, an insurer or a positive sample makes them. If your website has nothing on the subject, they find a competitor's explainer instead.
Technical work, hard to explain
Water hygiene, closed system treatment, reverse osmosis and effluent all sound alike to a buyer. Turning what your technicians know into plain posts takes hours nobody on the team has.
Contracts come from trust, slowly
Schools, hotels, care homes and property managers sign service contracts with a supplier they already recognise. One post a year does not build that recognition with the person who signs.
Two markets, one small team
Many firms sell softeners and filters to households as well as servicing commercial sites. Each needs different posts, in a different voice, on different channels, and both get neglected.
The heating season is coming, and your boiler water posts are already queued.
It's late August. Your service diary is full of autumn system flushes and inhibitor top-ups, and you realise your website hasn't had a new article since spring.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: Legionella risk assessments and monitoring, closed system water treatment for commercial heating, softeners and filters for homes in your hard water area, the counties you cover, and the calm, practical way your engineers explain things. You correct one thing: you no longer install reverse osmosis units for homes, only for commercial kitchens.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on what a Legionella risk assessment actually involves for a small hotel, a LinkedIn post for facilities managers on getting heating systems ready before the cold weather, and a Google Business post for homeowners on signs of hard water damage with a button to your enquiry page. You approve two from your van and tighten a technical line in the third.
The posts go out at the times you set for each channel, and each comes back with its link. Next, Maggie plans a series on cooling tower care for spring, and Search Console in cmo.so shows which explainers facilities managers are finding.
A marketing assistant who understands water hygiene
Each of those problems has an answer, and you still decide what goes out under your company's name.
Plain explainers on your blog
Posts on risk assessments, temperature monitoring, scale and corrosion, water softeners and filtration, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your year
Heating season preparation in autumn, cooling tower care before summer, buildings reopening after a closure, hard water in new-build areas. Posts are written and queued ahead, so they land when buyers start asking.
Seasonal scheduleLinkedIn for the people who sign contracts
Regular posts for facilities managers, property managers, school business managers and hotel engineers, so your company is the name they know when a service contract comes up.
LinkedInFound locally by homeowners
Google Business posts keep you visible when someone nearby searches for water softener installation or servicing, with offers, events and buttons that take them straight to your enquiry page.
Google BusinessYour expertise, not generic copy
Enter your website and Maggie builds your brand profile: services, customers, what sets you apart, competitors and voice. Commercial and domestic posts each start from it, in the tone that suits the reader.
Brand profileApprove from the van
By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so between site visits, edit a technical point, skip a post, or pause a channel in a busy week.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a year of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services and area, say which customers matter most and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways water treatment companies try to win work, and where each one runs out.
…rely on tenders and word of mouth?
They bring work, but only from buyers who already know you. Facilities managers searching for an explanation of a problem find whoever has written about it, and that could be you.
…ask an engineer to write the blog?
Your engineers know the subject better than anyone, but their time is booked on site visits. Maggie drafts the posts and they only need to check the technical detail.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need you to explain water chemistry to them. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your area. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for water treatment companies: your questions
Still unsure?
What is marketing automation for water treatment companies?
It's software that does the repeating work of marketing a water treatment business: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do water treatment companies get more customers online?
Water treatment companies get more customers online by answering the questions buyers search for when a problem appears: what a risk assessment involves, why a heating system is corroding, whether a softener is worth it.
Maggie writes those answers every week for your blog, LinkedIn and Google Business, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a water treatment company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting for commercial and domestic customers on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should water treatment companies start with?
Most start with their own blog for technical explainers and LinkedIn for facilities and property managers, because that's where commercial contracts begin.
If you also serve homes, add Google Business for local searches. Facebook and Instagram are in beta and can suit domestic softener and filter customers. Each channel has its own posting times and queue.
Can the posts explain technical subjects accurately?
They can, because Maggie writes from your brand profile and your own website, and you check every draft before it goes out.
If a detail needs correcting, edit it in the draft. Maggie learns from your edits, so the next posts get closer to how your engineers explain things.
Will the posts make compliance claims on our behalf?
They shouldn't, and you decide. Tell Maggie in your brand profile to describe your services without promising that a site is compliant or safe, and review each post before approving it.
Your company stays responsible for what it publishes, so anything about regulations should be checked by someone qualified on your team.
Can cmo.so write for both commercial and domestic customers?
It can. Your brand profile covers both, and Maggie writes LinkedIn posts for facilities managers and Google Business posts for homeowners in the voice that suits each.
If your domestic arm has its own website, add it to the same account with its own brand profile, channels and schedule.
Does cmo.so connect to our job or service management system?
No, cmo.so doesn't connect to job, booking or client record systems. It works from your public website and the brand profile you check.
Posts can link to your enquiry or quote page, so readers can contact you directly.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my water treatment company?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our technical manager approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your technical manager can check the detail in blog posts while someone in the office approves the social posts.
How will I know if it's working?
Search Console in cmo.so shows which posts bring people to your website and what they searched for.
AI visibility shows how Google's AI answers describe your company, so you can see whether your explainers are being picked up.
Be the company buyers have already read when the question comes up
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time