Marketing automation for chemical companies
Formulators, process engineers and buyers research suppliers long before they request a sample. Maggie, your AI CMO, turns your product range and technical know-how into application guides and LinkedIn posts they can find, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why chemical companies struggle to keep their marketing going
Your experts are in the lab and on customer sites, and every technical claim has to be checked before it goes out.
Know-how locked in data sheets
Your technical team knows exactly which grade suits which application, but that knowledge sits in data sheets and email replies. Buyers searching for a solution to their problem never see it.
Long, technical buying journeys
A formulator may compare suppliers for months before asking for a sample or a trial. If your website has nothing new to read, they shortlist the supplier that explains things best.
Every claim needs a second look
Performance, safety and environmental claims all have to be accurate. Because posts need careful review, marketing slows to a trickle and the website goes stale.
Distributors and directories tell your story
Trade directories and distributor catalogues list your products alongside dozens of others. Without your own content, buyers only know you by a product code and a price.
A new low-VOC grade is ready on Monday, and formulators are reading about it by Thursday.
It's Monday. Your R&D team has released a new low-VOC coating additive, a trade show is six weeks away and the last news on your website is about a plant expansion two years ago.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your additives for coatings, inks and adhesives, the formulators, R&D managers and procurement teams you sell to, your technical support and short lead times, your competitors and your precise, practical voice. You correct one thing: you sell through distributors outside the UK. You turn on Content Policy Guard with a house rule: no environmental or performance claim that isn't on the technical data sheet.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog guide on reducing VOCs in water-based coatings without losing performance, a LinkedIn post introducing the new grade to formulators, a post inviting visitors to your stand at the trade show, and a Google Business update for your site. Content Policy Guard held one sentence that went beyond the data sheet, with a suggested rewrite. Your technical manager approves three and corrects a figure in the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While your team runs customer trials, Maggie is already planning application notes for adhesives, and Search Console in cmo.so shows which technical guides buyers are finding.
A marketing assistant who respects technical detail
Each of those problems has an answer, and your team still decides what goes out under your company's name.
Application guides on your blog
Articles on choosing the right grade, solving common formulation problems and meeting customer specifications, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn for technical buyers
Posts for formulators, process engineers, R&D managers and procurement teams on new grades, applications, supply updates and the problems your products solve.
LinkedInHouse rules for every claim
Turn on Content Policy Guard with your own house rules, such as never making a claim that isn't on the data sheet. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, and a qualified person should still review every post.
Content Policy GuardYour range, not generic chemistry
Enter your website and Maggie builds your brand profile: your products and markets, the customers you serve, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileReady before trade shows
Topics are planned weeks ahead and queued, so launch posts and stand invitations go out before the show, and your channels keep going while the team is on the stand.
Content calendarSeen in search and AI answers
Search Console shows which guides bring buyers to your website, and AI visibility shows how Google's AI answers describe your company when someone asks about your kind of product.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to steady technical content in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your product range, markets and customers, add your house rules for claims and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Your team approves, edits or skips each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways chemical companies try to reach buyers, and where each one runs out.
…rely on distributors and trade directories?
They list your products, but next to everyone else's and with little room to explain what makes yours better. Guides on your own website show buyers why your grade suits their application.
…advertise in the trade press?
Trade press ads reach readers for an issue or two, often for a few thousand pounds a year. Articles on your own website keep bringing buyers in from search long after they are published.
…hire a B2B marketing agency?
SEO and content agencies often cost around £1,000 a month, and technical writers who understand chemistry can cost more. Maggie writes and publishes every week from £15 a month, from your own website and data.
…write it with ChatGPT?
You still brief it, check every claim, make the picture and post it yourself, and it doesn't know your product range. Maggie remembers your company, applies your house rules if you turn on Content Policy Guard, and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for chemical companies: your questions
Still unsure?
What is marketing automation for chemical companies?
It's software that does the repeating work of marketing a chemical business: planning topics, writing application guides, product news and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do chemical companies get more customers online?
Chemical companies get more customers online by answering the technical questions buyers search for, such as which grade suits an application, and by staying visible to formulators, engineers and procurement teams through a long buying journey.
Maggie writes application guides and LinkedIn posts every week, and Search Console shows which ones bring buyers to your website.
How much does marketing automation cost for a chemical company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels.
Max at £75 a month gives more room as you grow. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should chemical companies start with?
Most chemical companies start with their own blog for application guides, because that's what technical buyers find in search, plus LinkedIn, where formulators, engineers and procurement teams follow suppliers.
Google Business helps people find your sites and depots, and YouTube (in beta) suits lab and process videos. Each channel has its own posting times and queue.
How do we stop posts making claims we can't support?
Posts are written from your website and brand profile, and you can add house rules to Content Policy Guard, such as no claim that isn't on the technical data sheet. A post that may break a rule is held as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review every post, and your company stays responsible for what it publishes.
Can it write accurate technical content?
It writes from the information on your website and in the brand profile your team checks, and it doesn't invent figures or test results.
Your technical team reviews every post before it goes out, and Maggie learns from their edits, so posts get closer to how your experts explain things.
What kind of posts will Maggie write for a chemical company?
She writes application guides, explainers on choosing grades, posts on new products and supply updates, trade show invitations and articles on sustainability work you have already published.
Every post starts from your brand profile, with a picture in your company's look that your team can change before approving.
Can cmo.so help us reach buyers in other countries?
It can if you have a website for each market. Add each one to your account and each gets its own brand profile, channels, schedule and approvals.
Each plan is per website, so you pay for the sites you add.
Does it connect to our ERP or customer records?
It doesn't connect to ERP, CRM or customer record systems, and it never changes your products, prices or stock. Maggie works from your public website and brand profile.
cmo.so never sells or rents data, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Is it safe to let AI post for our company?
It is safe when your team reviews every post before it goes out. Approvals are on by default, and you can keep them on for every channel.
Every published post is reported back with its link, so you always know what went out, where and when.
Can different people approve different posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So marketing can prepare posts while your technical manager approves anything with a technical claim.
Put your technical know-how where buyers are looking
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time