Marketing automation for materials companies
Engineers and designers search for a material that solves their problem long before they ask for a sample. Maggie, your AI CMO, writes the application guides, comparisons and LinkedIn posts that help them find yours, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why materials companies struggle to get found
You've made something genuinely new, but the people who could use it don't know it exists, and a datasheet alone won't tell them why it matters.
A datasheet doesn't explain the use
Tensile strength and density figures mean a lot to your team and little to a product designer. Without guides that show what the material is good for, the right buyers never make the connection.
Specification takes months
From first search to samples, trials and approval, a buyer may take a year to choose a material. Unless you keep showing up with useful content, they forget you between steps.
Your scientists are in the lab
The people who understand the material best are running trials, scaling up production and answering customer questions. Writing articles always slips behind the next batch.
Green claims need care
Recycled, bio-based, compostable: buyers want proof, not slogans. A loose claim on LinkedIn can damage trust with exactly the sustainability teams you want to reach.
Three sample requests asked the same question, and the answer is live by Friday.
It's Monday, and three sample requests from last week all asked whether your bio-based composite can replace the glass-filled plastic they use now. Your website has a datasheet and a press release, and not much else.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your materials, their properties and the applications they suit, the packaging, automotive and consumer product teams you sell to, what sets you apart from the incumbent materials, and the precise, confident way your team talks. You add a rule of your own: only call a grade compostable where the certificate is on the website.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post comparing your composite with glass-filled plastic for housings and trays, a LinkedIn post from your head of R&D on what a good trial looks like, and a processing guide for moulders running it for the first time. You approve two and correct a temperature in the third.
By Friday they're live, each reported back with its link. Next week Maggie plans the next application guide, and Search Console in cmo.so shows which comparisons engineers are finding.
Content that turns properties into applications
Each of those problems has an answer, and your technical team still checks every figure before it goes out.
Application guides engineers search for
Posts on where your material fits, how it compares with what buyers use now and how to process it, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn for R&D and buying teams
Regular LinkedIn posts on trials, scale-up milestones, new grades and lessons from the lab, so engineers, designers and procurement teams keep seeing your name while they evaluate.
LinkedInYour materials, explained your way
Enter your website and Maggie builds your brand profile: materials, grades, applications, customers, what makes you different, competitors and voice. Every post starts from it, so the details stay consistent.
Brand profileClaims kept to what you can prove
Write your own rules into the brand profile, such as which certificates you hold and which words you never use, and review every draft before it goes out. Maggie learns from your edits.
Your rulesOne trial, every channel
One idea becomes a post for each channel in its own style: an article for your blog, a short LinkedIn post, and a video for YouTube (in beta) if you film your material in use.
Every channelKnow what AI says about your material
AI visibility shows how Google's AI answers describe your company when people ask about alternatives to the materials they use, and Search Console shows which guides bring visitors.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to application guides in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct the grades and applications, add the claims you can and can't make, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways materials companies try to reach engineers and designers, and where each one runs out.
…rely on distributors?
Distributors sell many materials side by side and rarely explain why yours is different. Your own guides give engineers the reasons to ask for it by name.
…exhibit at trade fairs?
Fairs put samples in people's hands, but they come once or twice a year. Articles and posts keep the conversation going while buyers run their trials.
…hire a technical marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need your scientists to explain the material. Maggie drafts from your profile every week from £15 a month.
…write it with ChatGPT?
You still brief it, check every figure, make the picture and post it yourself, and it doesn't know your grades or certificates. Maggie remembers your materials and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for materials companies: your questions
Still unsure?
What is marketing automation for materials companies?
It's software that does the repeating work of marketing a materials business: planning topics, writing application guides, comparisons and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until your team approves it.
How do materials companies get more customers online?
Materials companies get more customers online by explaining what their materials are for: clear application guides and comparisons on their own website, and regular LinkedIn posts that reach engineers, designers and buyers while they evaluate.
Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which guides bring visitors to your site.
How much does marketing automation cost for a materials company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should materials companies start with?
Most materials companies start with their own blog, because engineers search for application and comparison content, plus LinkedIn, where R&D, design and procurement teams follow new materials.
YouTube is in beta and suits companies that can film their material being tested or processed. Each channel has its own posting times and queue.
Can the posts get technical details right?
They start from your website and the brand profile your team checks, so the properties, grades and applications come from your own information.
Your technical team reviews every post before it goes out, and Maggie learns from their corrections, so the next draft is closer to how they would write it.
How do we avoid overstating sustainability claims?
Write the limits into your brand profile: which certificates you hold, which grades they cover, and words you never want used without proof. Maggie writes within those rules.
You review every draft before it is published, so no claim goes out that your team hasn't read and agreed.
Will cmo.so share confidential trial results?
No, cmo.so only writes from your public website and the brand profile you check, and you decide what goes in it.
If a customer trial can't be named, describe it in general terms, such as a packaging trial with a food brand, and you approve every post before it goes out.
We sell several material families. Can cmo.so cover them all?
Yes, they can all sit in one brand profile, and Maggie plans topics across your range so each family and its applications get their turn.
If a material line has its own website, add it to the same account with its own brand profile, channels, schedule and approvals.
Is it safe to let AI post for our company?
It's safe because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our scientists approve posts without logging into lots of tools?
They can approve from one place. The cmo.so app works on iPhone and on the web at app.cmo.so, and drafts can also be read and approved inside ChatGPT or Claude through the cmo.so connector.
In Me → Team you can add colleagues with presets such as editor or manager and choose what each can see or change.
Be the material they find when they search
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time