Marketing automation for telecoms companies
People choose a broadband provider, a phone system or a business line after a lot of searching and very little reading of small print. Maggie, your AI CMO, writes the clear guides, local updates and LinkedIn posts that help them choose you, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why telecoms marketing gets stuck behind the network work
Your engineers are lighting up new streets, your support team is answering the phone, and the blog last mentioned a speed upgrade two years ago.
The big names drown you out
National providers and price comparison sites own the searches for "best broadband" and "business phone systems". A regional fibre network or a small VoIP provider rarely appears unless it explains its own offer clearly.
Every new area needs telling
You've just connected another town or business park, and the people there have no idea. Leaflets go in the recycling and the coverage checker sits three clicks deep on your site.
Jargon puts buyers off
FTTP, SIP trunks, leased lines, contention ratios. Your sales team knows what they mean, but a practice manager choosing a new phone system just wants to know if calls will work when the old lines go.
B2B deals start on LinkedIn, then go quiet
IT managers and office managers look at who is posting before they ask for a quote. A company page that only posts about awards nights doesn't tell them you understand their problem.
A new town goes live on Monday. By Friday, people there know.
It's Monday, and your build team has just finished full fibre in a market town on the edge of your network. Sales wants orders, but the only mention of it is a line on the coverage map.
You've already given cmo.so your website, so Maggie knows your broadband packages, your business VoIP service, the areas you cover, the national providers you compete with and the plain, friendly way you talk to customers. You tell her about the new town and ask for a week of posts.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on what full fibre changes for people working from home, a Google Business update with a button to your coverage checker, a LinkedIn post for local businesses on moving their phones off old copper lines, and a short guide comparing fibre to the home with part-fibre services. Your head of sales corrects one installation timescale and approves the rest from the iPhone app.
The posts go out at the times you set for each channel, and each comes back with its link. Next month Search Console in cmo.so shows which guides people in the new area are finding, and Maggie is already planning the next town on your build plan.
A marketing team that keeps up with your network
Each of those problems has an answer, and your team still checks every speed, price and coverage claim before it goes out.
Plain-English guides on your blog
Explainers on full fibre, VoIP, leased lines and what happens to old phone lines, written for Google and for AI answers so they get quoted. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery new area announced
Once you tell Maggie where you've just switched on, she writes posts for the people who live and work there, with Google Business updates and buttons that send them to your coverage checker or order page.
Google BusinessLinkedIn for the business buyer
Weekly posts for IT managers, office managers and business owners on phone systems, connectivity and keeping the office online, in your company's voice and on the days you choose.
LinkedInShe knows your packages and rivals
Enter your website and Maggie builds a brand profile: your services, who buys them, what sets you apart from the national providers, a SWOT, your competitors and your voice. You can correct any part of it.
Brand profileOne upgrade, every channel
A speed upgrade or a new business bundle becomes a blog post, a LinkedIn post and a Google Business update, each in that channel's style. Facebook, Instagram, YouTube and TikTok are in beta for home customers.
Every channelSee if search and AI find you
Search Console in cmo.so shows which guides bring people to your site. AI visibility shows how Google's AI answers describe your company when people ask which provider to choose.
Search Console and AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady stream of telecoms content in four steps
Enter your website
Maggie reads your services, coverage and pricing pages and drafts your brand profile in minutes.
Check your profile
Correct your coverage areas and packages, add the customers you most want and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one, and check every technical claim.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways telecoms companies try to win customers, and where each one runs out.
…rely on price comparison sites?
They send buyers who compare on price alone and remember the site, not you. Guides on your own website explain the service, support and coverage that make you worth choosing.
…keep doing door drops and leaflets?
Leaflets can announce a new area once, then they're gone. Blog posts and Google Business updates stay findable whenever someone in that area searches for a provider.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and needs weeks to learn your network. Maggie starts from your website today, from £15 a month.
…ask the engineers to write it?
They know the technology best, but the post always waits behind the next install. Maggie drafts it in plain English and they only need to check the details.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for telecoms companies: your questions
Still unsure?
What is marketing automation for telecoms companies?
It's software that does the repeating content work of a broadband, phone or connectivity provider: explaining services, announcing new areas, posting on LinkedIn and Google Business and publishing on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until you approve it.
How do telecoms companies get more customers online?
Telecoms companies win more customers online by being easy to find and easy to understand: clear guides that answer what people search before they switch, up-to-date local pages for every area they cover, and steady posts where business buyers look.
Maggie writes those guides and posts every week, plans them around your network build and your business offers, and Search Console in cmo.so shows which ones bring people to your site.
How much does cmo.so cost for a telecoms company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing provider posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should telecoms companies start with?
Most start with their own blog for guides that answer what buyers search, plus Google Business for local customers and LinkedIn for business buyers.
Facebook, Instagram, YouTube and TikTok are in beta and can reach home customers. Each channel has its own posting times and queue, and one idea can become a post for each.
Is it safe to let AI write about our speeds and prices?
It is, because nothing goes out until you approve it. Approvals are on by default, so your team can check every speed, price and contract detail before a post is published.
Maggie writes from your brand profile, which you can correct, and she learns from your edits. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can it announce each new area we switch on?
It can. Tell Maggie which town, street or business park has just gone live and she writes a blog post, a Google Business update and social posts for the people there.
Posts can carry a button to your coverage checker or order page, so readers can see straight away whether they can sign up.
Can cmo.so help businesses understand the move away from old phone lines?
It can help you explain it. Maggie writes guides and LinkedIn posts on moving phones and alarms from copper lines to digital services, written for the office managers and owners who have to make the change.
Your team checks the dates and technical details in each draft before it goes out, so the advice matches what you actually offer.
We sell to homes and businesses. Can it handle both?
It can handle both. Maggie's brand profile covers both audiences, and each channel gets the right one: LinkedIn for business buyers, Google Business and social channels for households.
If home and business have separate websites, add both to one account and each gets its own brand profile, channels, schedule and approvals.
Will it write comparisons with the big national providers?
It can write fair, factual comparisons, because your brand profile includes your competitors and what sets you apart. These are the articles buyers look for when they're deciding whether to switch.
You review each one before it's published, so you can make sure every claim about another provider is accurate.
Does cmo.so connect to our billing or customer systems?
No, cmo.so doesn't connect to billing, ordering or customer record systems. Maggie writes and publishes marketing posts, and she doesn't change your packages, prices or stock.
She does link posts to your coverage checker, order pages and contact page, so readers can take the next step on your own site.
Can it help us appear in AI answers about broadband and phone providers?
It can help. Maggie writes articles with clear, quotable answers to the questions people ask before choosing a provider, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your company, so you can follow how that changes over time.
Can our sales and support teams approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your head of sales can approve business posts while a support lead checks the home broadband guides.
Let every street you connect hear about it
Enter your website. Your brand profile and first week of guides, local updates and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time