Marketing automation for communication software companies
Your buyers already have a chat app, a phone system and a video tool, and they only switch when someone explains clearly why it's worth the effort. Maggie, your AI CMO, writes those switching guides, comparisons and LinkedIn posts every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why communication software is hard to market
Your team ships a new integration every fortnight. Your website still says "the better way to talk at work", like everyone else's.
The big suites are already installed
Most companies already pay for a bundle that includes chat, calls and meetings. To win, you have to explain what they're missing, and that takes more than a feature list.
Every tool sounds the same
"Seamless", "all-in-one", "collaboration". Buyers can't tell the difference from the homepages, so they choose the safe name or the cheapest seat.
Switching feels risky
An IT manager worries about moving numbers, chat history and integrations. If nobody has written down how a switch works, staying put feels easier.
Product news stays in the changelog
Call transcription, shared inboxes, a new CRM integration. Each one could win deals, but it gets a release note and a single social post, then disappears.
A new integration on Monday. A switching story by Friday.
It's Monday, and your team has just shipped an integration that logs every call and chat straight into the customer's CRM. Sales has been asking for it for months, and the only announcement is a release note.
From your release thread, you open Maggie in Claude and tell her what shipped and who asked for it. She already knows your business phone and team chat app, the customer service and sales teams you sell to, the bigger suites you compete with and the friendly, practical voice you use, so she plans the week.
By Wednesday the drafts are waiting, each with a picture in your brand's look: an explainer on how logging calls automatically saves sales teams time, a guide to moving a small office's phone numbers without downtime, an honest comparison with the bundle most buyers already have, and three LinkedIn posts for sales and service leads. Your product manager tightens one sentence and approves the rest from the iPhone app; your developer checks the queue from the terminal with the cmo.so CLI.
By Friday the posts are live on your blog and LinkedIn, each reported back with its link. Next month Search Console in cmo.so shows which guides people found, and AI visibility shows whether Google's AI answers mention you when someone asks for a business phone app that works with their CRM.
Marketing that explains why switching is worth it
Each of those problems has an answer, and you still decide what goes out under your product's name.
Switching guides and comparisons
Articles on moving phone numbers, migrating chat history, replacing a bundle and honest comparisons with the tools you compete with, written for Google and for AI answers. Published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotEvery release explained
Once you tell Maggie what shipped, she turns it into an explainer, a use-case post and LinkedIn updates, so a new integration or feature reaches the people it was built for.
Product launchesLinkedIn for the people who choose
Weekly posts for IT managers, operations leads, customer service and sales heads, in your company's voice and on the days and times you choose.
LinkedInShe knows your product and rivals
Enter your website and Maggie builds a brand profile: your product, who it's for, what sets you apart, a SWOT, competitors and your voice. Every post starts from it, and you can correct any part.
Brand profileMaggie where your team already works
Connect cmo.so to ChatGPT or Claude, or use the cmo.so MCP server and CLI. She shows each change before she makes it, and the same approvals apply everywhere.
MCP server, CLI and AI connectorsSee if search and AI find you
Search Console in cmo.so shows which posts bring people in. AI visibility shows how Google's AI answers describe your product when buyers ask which tool to use.
Search Console and AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product's website to a steady stream of posts in four steps
Enter your website
Maggie reads your product, pricing and integration pages and drafts your brand profile in minutes.
Check your profile
Fix how she describes your product, your buyers and who you compete with.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways communication software companies try to win users, and where each one runs out.
…rely on app marketplaces and review sites?
They help buyers who already know what they want. Guides on your own website reach people earlier, while they're still deciding whether to switch at all.
…let the free trial sell itself?
A trial works once someone signs up. Explainers and comparisons are what get them to the sign-up page in the first place.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and spends the first weeks learning your product. Maggie starts from your website today, from £15 a month.
…prompt ChatGPT for each post?
You still brief it every time, paste in your positioning, make the pictures and post by hand. Maggie remembers your product and competitors and runs the whole loop, inside ChatGPT or Claude if you like.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for communication software companies: your questions
Still unsure?
What is marketing automation for communication software companies?
It's software that does the repeating content work of a chat, calling or video product: explaining features, writing switching guides and comparisons, posting on LinkedIn and publishing on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until you approve it.
How do communication software companies get more customers online?
Communication software companies win more customers online by making the switch feel safe and worthwhile: clear comparisons with the tools buyers already use, step-by-step migration guides and use cases for the teams that will use the product.
Maggie writes those articles and LinkedIn posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does cmo.so cost for a communication software company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should communication software companies start with?
Most start with their blog for switching guides and comparisons, plus LinkedIn, where IT, operations and customer service leads look before they buy.
YouTube is in beta and suits short product walkthroughs, and Facebook, Instagram and TikTok are in beta too. Each channel has its own posting times and queue.
Is it safe to let AI write about our product?
It is, because nothing goes out until you approve it. Maggie writes from your brand profile, which you can check and correct, and your product team can edit any draft before it's published.
cmo.so never sells or rents your data, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can it write comparisons with the big suites?
It can write fair, factual comparisons, because your brand profile includes your competitors and what sets you apart. These are the articles buyers look for when they're deciding whether to leave a bundle they already pay for.
You review each one before it's published, so you can check every claim about another product is accurate.
Can cmo.so explain how switching works?
It can help you explain it. Maggie writes step-by-step guides on moving numbers, chat history and integrations, based on what your onboarding team tells her and what's on your site.
Your team checks each guide before it goes out, so the steps match exactly how your product works.
Does it work with ChatGPT, Claude and our developer tools?
It does. You can connect cmo.so to ChatGPT and Claude and ask Maggie there, and developers can use the cmo.so MCP server and CLI from their own tools.
She shows each change before she makes it, and the same memory and approvals apply everywhere you use her.
We already have a blog. Will cmo.so repeat what's there?
No, it plans around what you already have. Maggie reads your site first and plans new topics that fill the gaps, such as integrations or switching guides you haven't covered.
That way new posts add to your blog instead of competing with your own older articles.
Can it help us appear in AI answers about communication tools?
It can help. Maggie writes articles with clear, quotable answers to the questions buyers ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your product, so you can follow how that changes over time.
Can product and marketing both approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So product can check feature explainers while marketing looks after comparisons and LinkedIn.
Give buyers a clear reason to switch
Enter your product's website. Your brand profile and first week of switching guides, comparisons and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time