Marketing automation for conversational AI companies
Your product talks to customers all day, but your own marketing has gone quiet since the last launch. Maggie, your AI CMO, writes use-case posts, release notes and LinkedIn posts for customer service and product leaders every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why conversational AI companies struggle to keep their marketing going
Your team ships every week: new intents, new integrations, a better handover to human agents. The website still describes the product you had last year.
Every buyer has heard “AI chatbot” before
Heads of customer service have sat through demos of bots that couldn't get past “I didn't understand that”. Without clear, specific use cases on your site, you sound like every other vendor in the category.
Releases ship, nobody announces them
Voice support, a new CRM integration, a multilingual model. The engineers move on to the next sprint and the release note is a single line in the changelog nobody outside reads.
Buyers ask AI assistants for a shortlist
A CX leader asks ChatGPT for the best support chatbot for an online shop or a bank. If your site doesn't answer those questions plainly, your product isn't the one that gets mentioned.
The founders are the marketing team
Your CEO writes the odd LinkedIn post between investor calls and customer onboarding. There is no one whose job is to keep the blog and social channels moving every week.
A new voice channel shipped on Friday, and the launch posts are ready by Tuesday.
It's Monday. On Friday your team shipped voice support for your assistant and a new integration with a popular helpdesk. Two prospects asked about it on calls, but the website, blog and LinkedIn page say nothing yet.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: an AI assistant for customer service teams in retail and travel, the helpdesks and CRMs you connect to, the handover to human agents you're proud of, your competitors and the clear, slightly nerdy way your team writes. You correct one thing: you no longer sell the on-premise version.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on when a voice assistant should hand a call to a person, a LinkedIn post announcing the helpdesk integration, a short explainer of how your bot answers order-tracking questions, and a YouTube video description for the demo your product lead recorded. You tighten one claim, add a line about languages and approve the rest from your phone.
The posts go out at the times you set for each channel and each comes back with its link. While your team works on the next release, Maggie is already planning posts on multilingual support, and AI visibility in cmo.so shows how Google's AI answers describe your product.
A marketing assistant who keeps up with your releases
Each of those problems has an answer, and you still decide what goes out under your company's name.
Use-case pages buyers can picture
Posts on how your assistant handles returns, booking changes, password resets or out-of-hours questions, and when it hands over to a person, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotEvery release gets its moment
When you tell Maggie about a new integration, channel or language, she turns it into a blog post, a LinkedIn announcement and a short explainer, each in its channel's style.
Launch postsNamed in AI answers
Clear, quotable answers to the questions CX buyers ask assistants, and AI visibility in cmo.so to see how Google's AI answers describe and mention your product next to competitors.
AI visibilityLinkedIn for CX and product leaders
Regular posts for heads of customer service, contact centre managers and product teams, on topics such as automating first replies without annoying customers.
LinkedInYour product, described accurately
Enter your website and Maggie builds your brand profile: what your assistant does, who buys it, the integrations, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileNothing ships without review
By default nothing goes out until you approve it. Let product marketing check claims, let a founder sign off launches, and edit or skip any draft in the iPhone app or at app.cmo.so.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product site to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct the features and integrations, add the sectors you sell to and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways conversational AI companies try to keep their marketing going, and where each one runs out.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and it takes months before they understand intents, handovers and integrations. Maggie starts from your website on day one.
…use a SaaS content agency?
SEO and content agencies often cost around £1,000 a month, and your engineers still explain every release to them. Maggie writes and publishes every week from £15 a month.
…let the founders post when they can?
Founder posts work, but they stop during fundraising, hiring and big customer launches. Maggie keeps a steady schedule and the founders just review and add their view.
…write it with your own model or ChatGPT?
You can generate text, but someone still has to brief it, check it, make the picture and post it on every channel. Maggie remembers your product and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for conversational AI companies: your questions
Still unsure?
What is marketing automation for conversational AI companies?
It's software that does the repeating work of marketing a chatbot, voice assistant or AI agent product: planning topics, writing use-case posts and release announcements, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until someone on your team approves it.
How do conversational AI companies get more customers online?
Conversational AI companies get more customers online by showing exactly what their assistant does for a given team: specific use cases on their own website, regular LinkedIn posts for CX and product leaders, and clear answers that AI assistants can quote.
Maggie writes those posts every week, and Search Console and AI visibility in cmo.so show which ones bring buyers to your site and how Google's AI answers describe you.
How much does marketing automation cost for a conversational AI company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on its blog, LinkedIn and other channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should conversational AI companies start with?
Most conversational AI companies start with their own blog for use cases and release posts, plus LinkedIn, where heads of customer service, contact centre managers and product teams follow vendors.
YouTube is in beta and suits product demos and walk-throughs, and Facebook, Instagram and TikTok are in beta too. Each channel has its own posting times and queue.
Is it odd for an AI company to use AI for its marketing?
It isn't odd, and your buyers will judge the posts, not the tool. What matters is that every post is accurate, specific and reviewed by someone who knows the product, which is how cmo.so works by default.
Maggie learns from your edits, so the way she describes intents, handovers and integrations gets closer to how your team talks.
Can cmo.so keep our claims accurate?
It works from your website and brand profile, and you review every draft before it is published. If a post overstates what your assistant does, edit it or skip it, and Maggie learns from the change.
You can also add house rules to your brand profile, such as never promising a fixed percentage of tickets answered automatically, and never naming customers without permission.
Can it write comparison and alternative pages?
It can draft fair, factual posts on how your approach differs from other kinds of tools, such as rule-based bots or a plain FAQ search, using what's in your brand profile.
Your team should check any statement about a named competitor before approving it, because only you can confirm what is accurate today.
What kind of posts does cmo.so write for a chatbot or voice AI product?
The posts cover the buying questions and the product: use cases by sector, guides to handing over from bot to person, explainers on multilingual and voice support, integration announcements, release notes and team news.
Each idea can become a blog post, a LinkedIn post and a YouTube description, written in each one's style.
Does it connect to our product, CRM or chat logs?
No, cmo.so doesn't connect to your product, CRM or conversation logs. Maggie works from your website, your brand profile and what you tell her about releases.
That keeps your customers' conversations out of your marketing tool entirely.
Is it safe to let AI post for our company?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our developers use it from their own tools?
They can. You can ask Maggie from ChatGPT or Claude through the cmo.so connector, and developers can use the cmo.so MCP server and CLI.
So a product lead can hand over release notes from the tools they already work in.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Let your marketing keep up with your releases
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time