Marketing automation for security companies
Facilities managers, site owners and homeowners all research a security firm long before they ask for a quote. Maggie, your AI CMO, writes your security guides, Google Business updates and LinkedIn posts every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
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reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
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rebuildingsociety.com
aurasocial.world
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moneyparents.com
newgenrenewables.uk
osmosisai.co
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thursdayclub.com
Why security companies struggle to keep their marketing going
Rotas, call-outs, installs and site audits fill every day and plenty of nights. The website stays as it was the day it went live.
Contracts are won before you're asked
A facilities manager shortlisting guarding firms or a retailer comparing CCTV installers checks your website and LinkedIn first. If they find nothing recent, you're off the list before the tender even arrives.
Everyone claims to be reliable
Every security firm says it's professional, licensed and responsive. Without posts that show how you actually plan a site, train officers or design a system, you sound exactly like the competition.
You can't show your best work
The best jobs are the ones you can't name: a client's site, a sensitive building, a private home. So the website stays vague, and buyers never see what you're good at.
“CCTV installer near me” goes elsewhere
When a business owner wants cameras or an alarm fitted after a break-in nearby, Google shows the firms with an active Google Business profile and fresh pages. A profile with no posts is easy to pass over.
The clocks go back next week, and your autumn posts are already waiting.
It's Monday. You covered two officers' shifts over the weekend, a business park contract is up for renewal next month, and you've just remembered that the dark evenings always bring calls about alarms and lighting.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your guarding, mobile patrols, CCTV, alarm and access control work, the types of site you protect, the area you cover, the firms you're up against and the calm, practical way you talk to clients. You correct one thing: you no longer offer event stewarding.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on securing a business premises as the nights draw in, a Google Business update for shop owners thinking about CCTV with a button to your quote page, and a LinkedIn post on how you plan cover for a multi-tenant business park, without naming any client. You approve two from your phone and add a line about your control room to the third.
The posts go out at the times you set for each channel, and each comes back with its link, so when the business park's facilities manager looks you up, there's something current to read. While you're on a site survey, Maggie is planning next month's posts, and Search Console in cmo.so shows which guides are bringing in enquiries.
A marketing team that understands how security is bought
Each of those problems has an answer, and you still decide what goes out under your company's name.
Security guides buyers actually search for
Posts on choosing a guarding firm, how access control works, what to check before fitting CCTV and how to secure a construction site, written for Google and for AI answers. Published to your WordPress, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn for contract buyers
Facilities managers, property managers and procurement teams spend their working day on LinkedIn. Weekly posts on how you plan sites, train officers and respond to alarms keep you on their shortlist.
LinkedInFound by businesses nearby
Regular Google Business posts keep you visible in local search for installs and guarding, with offers for free site surveys and buttons that take people straight to your quote page.
Google BusinessShow expertise without naming clients
Maggie writes about the kinds of sites you protect and how you approach them, not who they belong to. You only share what you're happy to see in public, and you approve every post.
DiscretionYour firm, not a generic guard company
Enter your website and Maggie builds your brand profile: your services, sectors, area, competitors and voice. Every post and picture starts from it, so you sound like the firm clients meet on site.
Brand profilePlanned around the security calendar
Dark autumn evenings, the Christmas shopping rush, empty offices over the holidays and summer events. Posts are written and queued ahead, so they keep going out while you're covering shifts.
Seasonal scheduleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your security company's brand profile in minutes.
Check your profile
Correct the area you cover, add the sectors you serve and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways security companies win work, and where each one runs out.
…rely on referrals and tender portals?
Referrals and tenders bring work, but you only hear about some of them, and buyers still check you out online first. Regular posts make sure what they find is current and specific.
…pay for leads from directories?
Lead and directory sites can cost a few hundred pounds a month and send the same enquiry to several firms at once. Posts on your own website and Google Business bring people who came looking for you.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is more than a smaller firm can carry. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services, your area or what you can't say about clients. Maggie remembers your firm and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for security companies: your questions
Still unsure?
What is marketing automation for security companies?
It's software that does the repeating work of marketing a security firm: planning posts, writing blog and social posts about your services, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do security companies get more clients online?
Security companies get more clients online by showing buyers how they work before the buyers ask for a quote: helpful guides on their own website, an active Google Business profile for local installs and regular LinkedIn posts for contract buyers.
Maggie writes those posts every week and keeps them going while you're busy on site, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a security company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most smaller firms, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should security companies start with?
Most security companies start with LinkedIn, where facilities managers, property managers and procurement teams look for suppliers, plus their own blog for security guides.
Installers of CCTV and alarms should add Google Business, because that's where local businesses and homeowners search. Facebook and Instagram are in beta. Each channel has its own posting times and queue.
Is it safe to let AI post for a security company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will it reveal details about our clients' sites?
It won't, as long as you don't share them. Maggie writes from your brand profile and what you tell her, so you decide what's public, and she can describe a type of site without naming it.
Every post waits for your approval, so you can remove anything you'd rather keep private before it goes out.
Can it help us win guarding contracts?
It can help you make the shortlist. Maggie writes LinkedIn and blog posts that show how you plan cover, train and supervise officers, and handle incidents, so buyers see a firm that knows what it's doing.
cmo.so doesn't write tenders or manage bids, so the proposal itself is still yours.
We install CCTV, alarms and access control. Can it cover all three?
It can. Your brand profile lists every service you offer, and Maggie plans topics across them, from choosing a camera system to how a key card door works.
Google Business posts can carry offers, such as a free site survey, and a button to your quote page.
What kind of posts will Maggie write for a security firm?
She writes practical security guides, seasonal reminders, explainers on your services, posts about how you train and support your officers, and your view of the risks your clients face.
She doesn't invent incidents, statistics or client stories, so anything specific in a post comes from you.
Can it help us recruit security officers?
It can keep your company in front of good candidates. Maggie can write LinkedIn and Facebook posts about what it's like to work for you, the training you provide and the kinds of sites your officers work on.
Applications still come through your own website or recruitment process.
Which websites does it work with?
cmo.so publishes to WordPress, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my operations manager approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your operations manager can check posts about guarding while your installs lead checks the CCTV posts.
Be the firm buyers already know when the tender lands
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time