Marketing automation for public safety organisations
Safety advice only works if people see it before they need it. Maggie, your AI CMO, plans and writes your seasonal safety campaigns, recruitment posts and community updates weeks ahead, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why public safety organisations struggle to keep their communications going
Your people are trained to respond, not to run a content calendar. Planned communications slip every time the day gets busy, which is most days.
Prevention gets squeezed by the urgent
The bonfire night campaign, the summer water safety push and the winter driving reminders all need planning weeks ahead. They end up written the day before, or not at all, because something more pressing came in.
Recruitment drives come and go
You need volunteers, on-call crew or special constables all year, but posts only appear when a drive is launched. Between drives, the people who might join see nothing that makes them think of you.
Every word has to be right
A careless line about an incident, a location or a person can cause real harm and lasting damage to trust. So posts go through several people, and a simple safety tip can take a week to clear.
Good advice is buried on the website
Your guidance on smoke alarms, open water or keeping a home secure is useful, but it sits on pages nobody revisits. When people ask Google or an AI assistant, other sources answer instead of yours.
Bonfire night is a month away, and the campaign is already drafted.
It's the first Monday of October. Your communications lead is covering two roles, the volunteer recruitment drive starts next month, and the fireworks safety posts from last year are somewhere in an old folder.
You paste your organisation's website into cmo.so. Maggie reads it and writes your brand profile: the area you cover, the services you provide, the people you want to reach, your volunteer roles and the calm, clear and reassuring way you speak to the public. You add house rules to Content Policy Guard: never name an individual, never describe an ongoing incident and always point to the emergency number for emergencies.
By Tuesday the drafts are waiting, each with a picture in your organisation's look: a blog post on enjoying fireworks safely at home, a Facebook post for parents about sparklers, a Google Business update about a station open evening and a LinkedIn post about what it's really like to volunteer. Content Policy Guard held one line that mentioned a street by name, with a suggested rewrite. Your team approves three and edits the fourth.
The posts go out at the times you set for each channel, spread across the weeks before bonfire night, and each comes back with its link. While your team is out at a community event, Maggie is already drafting the winter safety posts, and Search Console in cmo.so shows which safety guides people are finding.
A communications assistant who plans around the safety calendar
Each of those problems has an answer, and your team still decides what goes out under your organisation's name.
Safety campaigns planned ahead
Fireworks, summer water safety, winter roads, scam awareness, festive home safety. Posts are written and queued weeks before each season, so prevention messages go out on time even when the day is busy.
Seasonal scheduleGuidance people can find
Clear, quotable posts on smoke alarms, cold water, staying safe online or securing a home, written for Google and for AI answers. Published to your WordPress, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotRecruitment that never goes quiet
Steady posts about volunteer roles, on-call crews and what training involves, on LinkedIn and Facebook (in beta), so the people who might join keep hearing from you between drives.
RecruitmentYour house rules on every post
Turn on Content Policy Guard with your own rules, such as never naming an individual or describing a live incident. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardYour voice, not a press release
Enter your website and Maggie builds your brand profile: your area, your services, the people you serve, partner organisations and the tone you use with the public. Every post and picture starts from it.
Brand profileSign-off that fits your process
By default nothing goes out until someone approves it. Add colleagues in Me → Team as editors or managers, review drafts at app.cmo.so or in the iPhone app, and pause a channel at any time.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your organisation's website to a season of safety posts in four steps
Enter your website
Maggie reads it and drafts your organisation's brand profile in minutes.
Check your profile
Correct the area you cover, add your campaigns and house rules, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways public safety organisations keep their communications going, and where each one runs out.
…leave it to whoever has a spare moment?
Officers, crew and volunteers post when they can, which means campaigns start late and the tone changes from one post to the next. Maggie writes from one brand profile and keeps the schedule full.
…hire another communications officer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and budgets rarely stretch that far. Maggie takes on the planned, repeating work so your team can focus on what only they can do.
…bring in an agency for each campaign?
Campaign agencies can do good work, but every brief, quote and round of changes takes time, and the posts stop when the campaign ends. Maggie keeps prevention messages going all year.
…write it with ChatGPT?
Someone still has to brief it, check it against your rules, make a picture and post it on each channel. Maggie remembers your area, your rules and your schedule, and holds every post for approval.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for public safety organisations: your questions
Still unsure?
What is marketing automation for public safety organisations?
It's software that does the repeating work of planned public communications: scheduling seasonal safety campaigns, writing blog and social posts, making pictures and publishing them on time.
With cmo.so, Maggie does all of it from your organisation's website, and nothing goes out until your team approves it.
How do public safety organisations reach more people online?
Public safety organisations reach more people online by posting useful, local advice regularly on the channels their community already uses, ahead of the moments when it matters, and by keeping clear guidance on their own website.
Maggie writes those posts every week and queues them before each season, and Search Console in cmo.so shows which safety guides bring people to your site.
Can cmo.so be used for emergency alerts?
No, cmo.so is for planned communications such as campaigns, guidance and recruitment, not for live incidents or emergency alerts.
Posts are written ahead, held for approval and sent at scheduled times, so urgent messages should still go through your usual emergency channels.
How much does marketing automation cost for a public safety organisation?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits an organisation posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should public safety organisations start with?
Most start with their own website for safety guidance and Facebook (in beta), because that's where many local residents and community groups already are.
LinkedIn suits recruitment and partner organisations, and Google Business helps people find a station or centre and its open days. Each channel has its own posting times and queue.
Is it safe to let AI write public safety messages?
It is safe when your team reviews every post before it is published, and cmo.so keeps approvals on by default. Content Policy Guard can check posts against your own house rules and holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review each message, and your organisation stays responsible for what it publishes.
Will cmo.so write about incidents or named people?
She only writes from your brand profile and what you choose to share, and you can add house rules such as never naming an individual or describing an ongoing incident.
Any post that may break those rules is held as a draft with a suggested rewrite, and nothing goes out without approval.
Can it help us recruit volunteers and on-call staff?
It can keep recruitment in front of the right people all year. Maggie writes posts about your roles, what training involves and what a typical shift is like, for LinkedIn, Facebook and your website.
Applications still come to you through your own website or recruitment process.
Can several teams share one account?
They can. If each station, unit or partnership has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
In Me → Team you can add colleagues with presets such as editor or manager, so the right people approve the right posts.
How does cmo.so handle our data?
cmo.so never sells or rents your data, and Search Console data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Which websites does it work with?
cmo.so publishes to WordPress, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Have next season's safety campaign ready before it's needed
Enter your organisation's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time