Marketing automation for product development consultancies
Founders and innovation teams look for a product development partner long before they send a brief, and most of your best work is under NDA. Maggie, your AI CMO, writes the articles and LinkedIn posts that show how you think, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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moonlakespa.com
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Why product development consultancies struggle to keep their marketing going
Your designers and engineers are billable, your projects are confidential and your pipeline swings with every project that starts or ends.
Your best work is under NDA
The clever enclosure, the battery that finally fit, the product that made it to the shelf. You can't show most of it, so your portfolio looks thinner than your experience.
Feast, then famine
When the studio is full, nobody has time to market it. When a big project ends, the pipeline is empty and you start posting in a hurry.
Founders don't know what to ask
A first-time hardware founder searches for how long a prototype takes, what design for manufacture means and what it all costs. If your website doesn't answer, someone else's does.
The expertise stays in the workshop
Your engineers know why tolerances matter, how to choose a material and when to move from 3D printing to tooling. That knowledge rarely makes it onto your website.
Your biggest project wraps up next month, and the posts that fill the next gap are already drafted.
It's Monday. Your largest client project goes into production next month, and you know what usually follows: a quiet spell while you chase the next brief. Your blog's last article was about a trade show two years ago.
You enter your consultancy's website into cmo.so. Maggie reads it and writes your brand profile: industrial design, mechanical and electronics engineering, prototyping and design for manufacture, the hardware start-ups and established manufacturers you work for, and the practical, no-nonsense way your engineers explain things. You correct one thing: you no longer do packaging design.
By Tuesday the drafts are waiting, each with a picture in your studio's look: a blog post on the stages from sketch to production and what each one involves, an article on what founders should prepare before their first meeting with a product design firm, a LinkedIn post from your engineering director on choosing between 3D printing and injection moulding, and a short post on how you work under NDA. You approve three and add your own example to the fourth, without naming the client.
The posts go out at the times you set for each channel, and each comes back with its link. While your team is signing off production samples, Maggie is planning the next topics, and Search Console in cmo.so shows which guides founders are reading.
Marketing that shows your expertise without breaking an NDA
Each of those problems has an answer, and your consultancy still decides what goes out under its name.
Guides founders and engineers search for
Articles on prototyping, design for manufacture, materials, certification steps and timelines, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotShow how you think, not who you worked for
Posts on your process, your decisions and the problems you solve, written from your brand profile, so you can show expertise without naming clients or showing confidential designs.
Process contentLinkedIn for founders and innovation teams
Posts for the company page and from your directors' point of view, aimed at founders, product managers and innovation leads. Each channel gets its own voice, post template and posting times.
LinkedInMarketing that keeps going when you're busy
Topics are planned weeks ahead and queued, so posts keep going out while the studio is full and the pipeline is already warm when a project ends.
Content calendarA brand profile from your website
Enter your website and Maggie builds your brand profile: services, clients, sectors, what sets you apart, SWOT, competitors and voice. Every post and picture starts from it.
Brand profileApproved by the people who know
By default nothing goes out until it's approved. Add your engineering or design leads in Me → Team so they can check technical posts before they're published.
Approvals and teamYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your studio's website to a steady pipeline of posts in four steps
Enter your website
Maggie reads it and drafts your consultancy's brand profile in minutes.
Check your profile
Correct your services and sectors, add what you can and can't talk about, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Publish on schedule
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways product development consultancies try to win new projects, and where each one runs out.
…rely on referrals and repeat clients?
They're the best source of work, but they arrive on their own timetable. Regular articles and LinkedIn posts let founders and innovation teams find you between referrals.
…market only when the pipeline is empty?
By then it's late: new clients take months from first read to signed brief. Maggie keeps posts going while you're busy, so the next enquiry is already on its way.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and they need your engineers' time to get technical details right anyway. Maggie writes from your brand profile and learns from each edit.
…write it with ChatGPT?
You still brief it, check it, make the picture and publish it yourself, and it doesn't know your process or sectors. Maggie remembers your consultancy and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for product development consultancies: your questions
Still unsure?
What is marketing automation for product development consultancies?
It's software that does the repeating work of marketing a product design and engineering firm: planning topics, writing blog and LinkedIn posts that explain your process, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your consultancy's website, and nothing goes out until you approve it.
How do product development consultancies get more clients online?
Product development consultancies get more clients online by answering the questions founders and product teams ask before they choose a partner, such as timelines, prototyping and manufacturing steps, clearly and regularly on their own website and LinkedIn.
Maggie writes those articles and posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a product development consultancy?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a consultancy posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should product development consultancies start with?
Most start with their own blog, for guides founders search for, and LinkedIn, where innovation leads, product managers and founders look for partners.
YouTube is in beta and suits process videos you already have, such as prototype testing. Each channel has its own posting times and queue.
How can we market ourselves when most of our work is under NDA?
By writing about your process and expertise rather than your clients. Maggie, your AI CMO, writes posts on how you approach problems, choose materials or plan for manufacture, without naming clients or showing confidential designs.
You can add what must never be mentioned to your brand profile, and every post is approved by your team before it goes out.
Will it write about projects we're allowed to share?
It can, when the project is on your website or you add the details you're allowed to share. It won't invent clients, products or results.
You approve every post, so you can check each one against what your client has agreed.
Can it explain our costs and timelines to founders?
It can write general guides on the stages of product development and what affects time and cost, starting from what your website says about your process.
It won't quote prices you haven't published, and you can edit any post before approving it.
How does it handle technical accuracy?
It starts from your website and brand profile, and approvals are on by default, so an engineer can check every draft. Maggie learns from the corrections you make.
If your services or methods change, update your brand profile and new posts follow it.
We do both hardware and digital products. Can it cover both?
Yes. Your brand profile lists all your services, and topics can be planned for each, such as electronics prototyping one week and app design the next.
One idea can also become a post for each channel, written in each one's style.
Is it safe to let AI post for our consultancy?
Yes, as long as someone at your consultancy approves what goes out. Approvals are on by default for every channel, and you can keep them on permanently or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Do we need to share client files or designs?
You don't need to share any client files or designs. Maggie works from your public website and the brand profile you check.
Search Console data is only used to show your own results and plan your content, never for advertising or to train AI models.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your studio manager can run the schedule while a lead engineer approves anything technical.
Fill the pipeline before the current project ends
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time