Marketing automation for online safety companies
Parents, schools and trust and safety teams look for help when something worries them, and they trust whoever explains it calmly. Maggie, your AI CMO, writes clear guides and posts for your website, LinkedIn and social channels, and nothing goes out until you approve it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why online safety companies struggle with marketing
You work on one of the most sensitive subjects online. Every post has to inform without frightening, and be accurate when the platforms and rules keep changing.
Fear sells, but it costs trust
Alarming headlines get clicks, and parents and schools have learned to distrust them. You want to be the calm voice that explains what to do, and that takes careful writing every week.
The apps change every month
A new messaging feature, a new game everyone's children are playing, a change to an app's age settings. Your guides go out of date quickly, and refreshing them never makes the roadmap.
You sell to very different people
A worried parent, a school's safeguarding lead and a platform's trust and safety manager all need different words. One generic blog can't speak to all three.
Your experts are busy with the product
The people who understand online harms best are building features, training classifiers or supporting schools. Writing the explainer everyone keeps asking for slips to next quarter.
Christmas brings a wave of first phones, and your guides are ready before it.
It's late November. Your support inbox is filling with parents asking how to set up a child's first phone before Christmas, and the guide on your website was written two versions of your app ago.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your parental control app and school service, the parents, safeguarding leads and platform teams you serve, what sets you apart, and the warm, never alarmist way you explain things. You turn on Content Policy Guard with a house rule: no post may describe a harm in graphic detail or name a real child's case.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on setting up a first phone step by step, a Facebook post for parents on talking to children about group chats, and a LinkedIn post for schools on what to include in a parents' evening about online safety. Content Policy Guard has held one line that sounded like a guarantee your app keeps every child safe, with a suggested rewrite. You approve two and edit the third.
They go out at the times you set for each channel, and each comes back with its link. Next week Maggie plans the new-term posts for January, and Search Console in cmo.so shows which guides parents are finding.
Calm, accurate content for a subject that worries people
Each of those problems has an answer, and your team still decides what goes out under your name.
Guides people search for when worried
Posts on setting up devices, age settings, group chats, gaming and talking to children about what they see online, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotThe right words for each audience
Enter your website and Maggie builds your brand profile: products, the parents, schools and platforms you serve, what makes you different, competitors and voice. Each post is written for the reader it's meant for.
Brand profileRules checked before you read
Turn on Content Policy Guard for legal or education rules and add your own, such as no graphic detail and no promises of complete safety. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardReady before the busy moments
Christmas and birthdays bring first phones, September brings new schools and new rules bring questions from platforms. Posts are planned and queued ahead so they go out when people are looking.
Planned aheadParents, schools and platforms reached
Facebook and Instagram (in beta) for parents, LinkedIn for safeguarding leads and trust and safety teams, YouTube (in beta) for how-to videos. One idea becomes a post for each channel in its own style.
Every channelKnow what AI says about you
AI visibility shows how Google's AI answers describe your company when parents or schools ask about online safety tools, and Search Console shows which guides bring visitors.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to reviewed safety guides in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Set your rules
Turn on Content Policy Guard and add your own rules, such as never describing a harm in graphic detail.
Review every draft
Guides and posts for each audience arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways online safety companies try to reach parents, schools and platforms, and where each one runs out.
…react to the news?
Commenting on every worrying headline brings short bursts of attention and can make you sound alarmist. Steady, practical guides build the trust that lasts between news cycles.
…rely on app store listings?
A listing helps people who already know what they want. Parents searching for answers to a worry find guides first, and the company that wrote the guide is the one they remember.
…hire a content agency?
SEO and content agencies often cost around £1,000 a month, and you'd still have to check every sensitive line yourself. Maggie drafts every week from £15 a month and holds risky lines for review.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your product, your audiences or your rules. Maggie remembers your company and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for online safety companies: your questions
Still unsure?
What is marketing automation for online safety companies?
It's software that does the repeating work of marketing an online safety company: planning topics, writing guides and social posts for parents, schools and platforms, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until your team approves it.
How do online safety companies get more customers online?
Online safety companies get more customers online by answering the questions worried parents, schools and platform teams search for, calmly and regularly, on their own website and the channels each audience uses.
Maggie writes those guides every week from your brand profile, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for an online safety company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting for several audiences on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should online safety companies start with?
Most start with their own blog, because parents and schools search for guides when something worries them, plus LinkedIn to reach safeguarding leads and trust and safety teams.
Facebook and Instagram are in beta and suit companies selling to parents, and YouTube is in beta for how-to videos. Each channel has its own posting times and queue.
Is it safe to use AI to write about online safety?
It is safe when a person on your team reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break your rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant on its own, and your company stays responsible for what it publishes.
How do we keep posts from sounding alarmist?
Set the tone in your brand profile: calm, practical, focused on what people can do. Add house rules to Content Policy Guard, such as no graphic detail and no promises that any tool keeps a child completely safe.
You review every draft, and Maggie learns from your edits, so the voice gets closer to yours each week.
Can cmo.so keep our guides up to date as apps change?
It can help. Maggie reads your sitemap and existing articles, plans new topics around what you already cover and, if you want, refreshes older guides so they keep earning search traffic.
Rewrites keep the same address, so your links and search history stay intact. Your team still checks the details of each app before approving.
Can we write for parents and for platforms from one account?
Yes, from one brand profile you can plan posts for each audience, with parents on Facebook and Instagram and platform teams on LinkedIn, each in that channel's style.
If your consumer app and your business service have separate websites, add both to one account and each gets its own brand profile, channels, schedule and approvals.
Can cmo.so write about new online safety rules?
It can explain in general terms what new rules, such as the UK's Online Safety Act, mean for platforms and families, and how your product helps.
These are general explainers, not legal advice. Your team should check every detail before approving, and Content Policy Guard can hold a line that reads like a legal promise.
Does cmo.so need access to our users' data?
No, it works only from your public website and the brand profile you check, so no user or child data is ever needed.
cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our safeguarding experts approve posts?
Yes. In Me → Team you can add colleagues with presets such as editor or manager and choose what each can see or change, so your specialists approve the posts in their area.
They can approve from the iPhone app or the web at app.cmo.so, or ask Maggie from ChatGPT or Claude through the cmo.so connector.
Be the calm voice people find when they're worried
Enter your website. Your brand profile and first guides are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time