Marketing automation for oil, gas and mining companies
Operators, procurement teams and investors check your website and LinkedIn before they shortlist you, and too often they find last year's news. Maggie, your AI CMO, writes your project updates, capability articles and LinkedIn posts, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why oil, gas and mining companies struggle to keep their marketing going
Your people are on rigs, at mine sites and in tender meetings. Telling the world what you do well sits at the bottom of the list.
The website lags the work
A new contract, a completed shutdown, a drilling campaign or a safety milestone happens, and the website still shows the projects from two years ago. Buyers doing their homework notice.
Long, technical buying cycles
Operators and main contractors take months to choose a supplier, and many people sign off. They need to keep seeing your capability, your safety record and your people the whole time.
Every word is checked
Posts about resources, production, safety or the environment can mislead if they're loose, and some can affect investors. So drafts wait in a queue for legal, HSE or the board, and many never go out.
Hard to find good people
Engineers, geologists and skilled trades compare employers online. A quiet LinkedIn page and a careers page with no stories make it harder to attract them to remote sites and rotations.
The shutdown finished on schedule last week. This week the whole sector can read about it.
It's Monday. Your team has just finished a planned maintenance shutdown for an operator, on time and with no lost-time incidents, and the only people who know are the ones who were there.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your inspection, maintenance and pipework services, the operators and main contractors you work for, the regions you cover, the competitors buyers compare you with and the plain, safety-first way you talk about the work. You add a house rule in Content Policy Guard: never name a client or a site without written permission.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on how to plan a shutdown so it finishes on schedule, a LinkedIn post from your operations director on what the crew did well, and a careers post on what a rotation with your team is really like. Content Policy Guard holds one line that named the operator, with a suggested rewrite. Your marketing lead and HSE manager approve the three from their phones.
The posts go out at the times you set, each reported back with its link. Search Console in cmo.so shows which capability articles buyers are finding, and AI visibility shows how Google's AI answers describe your company.
A content team that keeps up with the field
Each of those problems has an answer, and your team still signs off every word.
Capability articles buyers search for
Posts on your services, methods and the problems you solve, such as corrosion, downtime, ground conditions or decommissioning, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that shows the work
Project milestones, safety records, new equipment and the people behind them, in your company's voice and your leaders' voices, for the operators, contractors and investors who follow you on LinkedIn.
LinkedInRules checked before anyone reads
Turn on Content Policy Guard and posts are checked against financial rules and your own house rules, such as never naming a client. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardStories that help you hire
Careers posts about rotations, training, apprenticeships and life on site help engineers and skilled trades picture working for you.
CareersYour company, described correctly
Enter your website and Maggie builds your brand profile: your services, the commodities and regions you work in, what sets you apart, competitors and voice. Every post starts from it.
Brand profileApprovals for every team
By default nothing goes out until someone approves it. Add marketing, HSE and legal in Me → Team, and review drafts in the iPhone app, at app.cmo.so, or from ChatGPT or Claude.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to approved project updates in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Set your rules
Turn on Content Policy Guard and add your own rules, such as never naming a client or a site.
Review every draft
Articles and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways companies in the sector keep their name in front of buyers, and where each one runs out.
…rely on trade shows and conferences?
A stand at a big industry event brings good conversations for a few days a year. Buyers who search for a supplier the rest of the year find your website and LinkedIn instead.
…hire a communications manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and spends the first months learning the technical side. Maggie starts from your website today.
…leave it to the bid team?
Bid writers know your capability best, and they're writing tenders to a deadline. Maggie drafts the posts and they only need to check the detail.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your house rules. Maggie remembers your company and holds a risky line for review.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for oil, gas and mining companies: your questions
Still unsure?
What is marketing automation for oil, gas and mining companies?
It's software that does the repeating content work of a resources business: planning topics, writing capability articles, project updates and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do oil, gas and mining companies get more customers online?
Companies in the sector win more work online by showing their capability steadily: clear articles on what they do and the problems they solve, regular project and safety updates, and an active LinkedIn page that buyers see while they shortlist.
Maggie writes those every week, and Search Console shows which articles bring buyers to your website.
How much does marketing automation cost for an oil, gas or mining company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should oil, gas and mining companies start with?
Most start with LinkedIn, where operators, contractors, investors and engineers follow companies in the sector, plus their own website for capability articles and project updates.
Google Business helps for a depot, yard or office people visit. Facebook, Instagram, YouTube and TikTok are in beta. Each channel has its own posting times and queue.
Is it safe to use AI for posts in a regulated, safety-critical sector?
It is safe when the right people review every post before it is published. Approvals are on by default, and Content Policy Guard can hold a post that might break financial rules or your own house rules as a draft, with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review each post, and your company stays responsible for what it publishes.
We're listed. Can it write about results or resources?
Anything that could affect investors needs your own disclosure process first. cmo.so can turn an announcement you have already made into a post, and Content Policy Guard checks posts against financial rules.
Your company secretary or adviser should approve those posts, and you can keep approvals on for every channel so nothing goes out early.
Can cmo.so write about our safety and environmental work?
Safety and environmental work are some of the most useful things to share. Maggie can write about your safety culture, training, rehabilitation or emissions work from what's on your website and what you add.
She never invents figures or results, and your HSE team should check every claim before it is approved.
Do you need access to our site data or client contracts?
No, cmo.so doesn't need site data or contracts. Maggie works from your public website and the brand profile you check.
cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.
Can it help us recruit engineers and skilled trades?
Careers posts are a good use of your LinkedIn. Maggie can write about rotations, training, apprenticeships and what a week on site is like, so people can picture working for you.
She links them to your careers page, and you approve each one before it goes out.
We operate in several countries. Can cmo.so handle that?
cmo.so can hold several websites in one account. If each region has its own site, each gets its own brand profile, channels, schedule and approvals.
If you have one website, Maggie can write posts for different regions from the same brand profile.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website, including a custom-built corporate site, through the cmo.so API.
Each post is reported back with its link once it is live.
Let buyers see this year's work, not last year's
Enter your website. Your brand profile and first week of capability articles and LinkedIn posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time