Marketing automation for vocational training providers

It's software that does the repeating work of marketing a training centre: planning posts around your intakes, writing blog and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your centre's website, and nothing goes out until you approve it.

Vocational training providers get more learners online by answering what people ask before they enrol, such as what a course involves and where it leads, and by being visible in local search when someone looks for a course nearby.

Maggie writes those guides and posts every week, queues them ahead of each start date, and Search Console in cmo.so shows which ones bring people to your site.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a single training centre, and Pro at £45 a month suits a provider posting on several channels for learners and employers.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with Google Business and their own blog, because people searching for a course in their area decide there, plus LinkedIn if employers book training for their teams.

Facebook and Instagram are in beta and suit school leavers and career changers, and YouTube is in beta for workshop videos. Each channel has its own posting times and queue.

It is safe when you review every post before it goes out, and approvals are on by default. You can also turn on Content Policy Guard to check posts against education rules or your own, such as never promising a job, a pass or a salary.

These are AI suggestions, not legal or compliance advice; a qualified person should still review your posts, and your centre stays responsible for what it publishes.

It can write general posts explaining that funding may be available and pointing people to your own funding page. Funding rules change and depend on the learner, so add the details you are sure of to your brand profile.

You review every post, and Content Policy Guard can hold anything that reads like a promise of free or funded places, with a suggested rewrite.

They can. Google Business posts can carry events, such as an open evening or a taster day, with a button to book a place or get in touch.

Maggie also writes blog and social posts in the weeks before, so people hear about it on more than one channel.

It can, from one brand profile that knows both audiences. Maggie plans posts for career changers on your blog and Google Business, and posts for site managers and HR teams on LinkedIn.

One idea, such as a new short course, can become a post for each channel in its own style.

It doesn't. cmo.so writes and publishes posts; it does not connect to enrolment, learner record or booking systems, and it does not send email newsletters.

Your posts link to your course pages and enquiry forms, and your admin team handles enrolment as usual.

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

It can. If each centre has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.

If they share one website, Maggie can still write posts for each location's learners from the same brand profile.

Yes, they can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So the head of electrical courses can check those posts while you look after the overall schedule.