Tattoo studio things on white: a rotary tattoo machine, rows of ink bottles, a stack of flash sheets and a roll of cling film
Use case

Marketing automation for tattoo studios

Your artists are booked in the chair all day, and the studio's posting happens at midnight or not at all. Maggie, your AI CMO, writes your posts about books opening, flash days, guest spots and aftercare for your website, Google Business and social channels, and you approve every one.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why tattoo studios struggle to keep their marketing going

The work is the marketing, but only if people see it. Between long sessions, consultations and stencils, the studio's own channels go quiet for weeks.

Books open and nobody notices

An artist opens their books for the next three months, you mention it once in a story, and half the people who wanted a slot hear about it after it has filled with the wrong kind of work.

The same questions in every inbox

How much is a small piece, does it hurt on the ribs, how do I look after it, can you cover this old one up? Your artists answer them one message at a time instead of tattooing.

All your eggs in one feed

Most studios live on Instagram, and a change in what the feed shows can halve the people who see your healed work overnight. Your own website barely says what styles you do.

“Tattoo studio near me” goes elsewhere

First-timers and walk-ins search Google before they message anyone. Studios with an active Google Business profile and clear pages on their styles and artists are the ones they find.

A tattoo artist's station: a phone showing post cards waiting for approval beside a sketchbook of flash designs, ink caps and a wrapped machine
Your week with Maggie

A guest artist arrives in a fortnight, and the posts are already queued.

It's Monday. A fine-line artist you admire is doing a guest spot at your studio in two weeks, your resident blackwork artist opens her books on the first of the month, and the website still lists an artist who left in spring.

You paste the studio's website into cmo.so. Maggie reads it and writes your brand profile: the styles your artists are known for, the custom pieces and flash you offer, the town and the people who travel in for your work, and the straight-talking, friendly way the studio speaks. You correct two things: the old artist has gone, and you don't take walk-ins on Saturdays.

By Tuesday the drafts are waiting, each with a picture in the studio's look: a blog post on how a new tattoo heals week by week, a Google Business post about the guest spot with a button to your enquiry page, an Instagram post announcing the books opening and the kind of pieces she wants to do, and a short guide to choosing a placement for a first tattoo. You approve three between sessions and add the guest artist's dates to the fourth.

The posts go out at the times you set for each channel and each comes back with its link. While you're cleaning down after the last client, Maggie is already planning the flash day posts, and Search Console in cmo.so shows which aftercare guides people are reading.

What you get with Maggie

A marketing assistant who knows how a tattoo studio fills its books

Each of those problems has an answer, and you still decide what goes out under the studio's name.

Aftercare and first-tattoo guides

Posts on healing, placement, styles and what to expect at a consultation, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.

Blog on autopilot

Every books opening announced

When an artist opens their books, a guest arrives or a flash day is coming, just add it and Maggie plans posts before, during and after, so the right people hear in time.

Planned ahead

Found by first-timers nearby

Regular Google Business posts keep the studio visible in local search, with events for flash days and guest spots and buttons that send people to your enquiry or consultation page.

Google Business

Your studio's style, not a template

Enter your website and Maggie builds your brand profile: your artists' styles, who gets tattooed with you, what sets you apart from other studios in town, competitors and voice. Every post starts from it.

Brand profile

One piece of news, every channel

One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok for collectors and first-timers (in beta), and your blog and Google Business for people searching.

Every channel

Approve between sessions

By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when the books are full.

Approvals
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your studio's website to a month of posts in four steps

  1. Enter your website

    Maggie reads it and drafts the studio's brand profile in minutes.

  2. Check your profile

    Correct your artists and styles, add your booking and walk-in rules, and choose your channels.

  3. Review the drafts

    Your first week of posts arrives with pictures. Approve, edit or skip each one.

  4. Let them go out

    Approved posts go out at each channel's times and every one comes back with its link.

Your other options

Why not just…

The usual ways studios try to keep their name out there, and where each one runs out.

…leave it to each artist's own Instagram?

Artists post their best pieces, but the studio's news, aftercare advice and opening hours get lost between them, and none of it helps your website or Google Business profile. Maggie keeps the studio's own channels going.

…post when there's a gap in the diary?

A good studio doesn't have gaps, and the weeks when you're fully booked are when you should be announcing the next books opening. Maggie writes ahead and keeps the schedule full.

…pay a marketing agency?

SEO and content agencies often cost around £1,000 a month, and few of them understand the difference between fine line and traditional. Maggie writes and publishes every week from £15 a month.

…write it with ChatGPT?

You still brief it, check it, make the picture and post it yourself, and it doesn't know your artists or your booking rules. Maggie remembers your studio and puts posts out on schedule.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions tattoo studios ask

Marketing automation for tattoo studios: your questions

Still unsure?

What is marketing automation for tattoo studios?

It's software that does the repeating work of marketing a tattoo studio: planning posts around books openings, guest spots and flash days, writing blog and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your studio's website, and nothing goes out until you approve it.

How do tattoo studios get more clients online?

Tattoo studios get more clients online by being easy to find and easy to trust: an active Google Business profile, clear pages on their artists and styles, helpful aftercare guides and regular news about when books open.

Maggie writes those posts every week and queues them around your studio's dates, and Search Console in cmo.so shows which posts bring people to your site.

How much does marketing automation cost for a tattoo studio?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single studios, and Pro at £45 a month suits a busy studio posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should tattoo studios start with?

Most studios start with Google Business, because that's where first-timers and walk-ins searching nearby decide, plus their own blog for aftercare and style guides.

Instagram, Facebook and TikTok are in beta and suit collectors who follow your artists' work. Each channel has its own posting times and queue, so a books opening can go out everywhere in each channel's style.

Is it safe to let AI post for my studio?

It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

Does cmo.so take bookings or deposits?

No, cmo.so doesn't take bookings or deposits, and it doesn't connect to booking systems. Maggie writes posts that send people to the way you already take enquiries, such as your website form, email or phone.

Google Business posts can carry a button such as Book, so people go straight to your consultation or enquiry page.

Can each artist get their own posts?

Each artist can be featured in their own posts. Add a note to the brand profile and Maggie learns each artist's style, what they love to tattoo and when their books open, and she writes posts that introduce them in the studio's voice.

One studio website has one brand profile, so the studio stays the main name, with artists as the people behind the work.

Can it write aftercare guides for our clients?

Maggie, your AI CMO, can write aftercare guides, healing timelines and what-to-expect posts based on the advice your studio gives.

Tell her how your artists want clients to look after a new tattoo, and check each guide before you approve it, so it matches what you say in the chair.

How do you announce flash days and guest spots in time?

You add the date and the details, and Maggie plans a few posts for the weeks before, a reminder on the day and a thank-you after, across the channels you choose.

Google Business posts can be set up as events, so people searching nearby see what's on and when.

Will the posts put off people who have never had a tattoo?

The posts are written for the clients you want, in the tone you set in your brand profile. Many studios want a mix: confident posts for collectors and reassuring guides for first-timers on pain, placement and the consultation.

You review every draft, and Maggie learns from your edits, so the tone gets closer to yours each time.

Which websites does it work with?

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

We have two studios. Can cmo.so handle both?

cmo.so handles several studios in one account. If each studio has its own website, add both and each gets its own brand profile, channels, schedule and approvals.

If both studios share one website, Maggie can write posts for each studio's town from the same brand profile.

Can my artists approve posts too?

Your artists can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So a senior artist can approve the posts about their own books while you keep an eye on the blog.

Ready when you are

Announce the next books opening before it fills

Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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