Marketing automation for PR and communications agencies
You spend every day getting other people's stories told, and your own agency's website and LinkedIn go quiet. Maggie, your AI CMO, keeps your agency's voice visible and runs steady owned content for your clients' websites and channels, and nothing goes out until it's approved.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why PR agencies are the last to promote themselves
Client deadlines, journalists' calls and the occasional crisis fill every day. Your own marketing is the cobbler's children's shoes.
Your own news page is out of date
You can land a client in the national press but haven't posted on your own blog since last year. A prospect checking you out before a pitch sees silence where your thinking should be.
Coverage isn't the whole picture
Clients increasingly ask about owned media: their blog, LinkedIn and Google Business. Earned coverage comes and goes, and keeping their own channels busy needs hours your team doesn't have.
Thought leadership needs partners' time
The best LinkedIn posts come from your partners' views on the news, reputation and crisis handling. They mean to write them, and the week fills up first.
Every client sounds different
A law firm, a tech start-up and a charity each need their own voice and approvals. Juggling that across a dozen accounts by hand is where mistakes and missed posts creep in.
Your pitch is on Friday, and your agency finally looks as busy as it is.
It's Monday. You're pitching to a regional housing association on Friday, and the last post on your agency's blog is a summer party photo.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: your media relations, crisis and reputation work, the public sector and professional services clients you serve, the bigger London agencies you compete with, and your calm, straight-talking voice. You correct one thing: you've stopped offering event management.
By Wednesday the drafts are waiting, each with a picture in your agency's look: a blog post on what an organisation should do in the first hour of a reputational issue, a LinkedIn post from your managing director on why owned channels matter more than a single headline, and a Google Business post about your new office. You approve two and sharpen a line in the third. Then you add two client websites, each with its own brand profile and approvals.
The posts go out at each channel's times and come back with their links. Search Console in cmo.so shows which articles prospects are reading, and on Friday your website looks like the agency you are.
Owned media on schedule, for you and your clients
Each of those problems has an answer, and every post still goes past the people who should approve it.
Your agency's thinking, published weekly
Blog posts on media relations, reputation, crisis readiness and the news your clients care about, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn posts in your partners' voice
Maggie picks a voice and post template per channel, so LinkedIn posts read like your partners' views, not a press release. They approve or edit from their phones between calls.
LinkedInOne account, every client
Add each client's website with its own brand profile, channels, schedule and approvals. Elite at £195 a month per website is made for agencies and many brands, with up to 96 posts a day.
Multi-clientEach client in their own voice
Enter a website and Maggie builds that brand's profile: products, audience, unique selling points, SWOT, competitors and voice. A law firm stays measured and a start-up stays lively.
Brand profilesApprovals that fit client sign-off
By default nothing goes out until it's approved. Add client contacts in Me → Team with presets such as editor or manager, so they sign off their own posts and your team keeps the schedule.
ApprovalsShow what owned content brings
Search Console in cmo.so shows what each client's posts bring in, and AI visibility shows how Google's AI answers describe them, so owned media has something to report on.
ReportingYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a full content calendar in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Add your clients
Add each client's website, check their brand profiles and set who approves what.
Review the drafts
The first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways PR agencies try to keep owned content going, and where each one runs out.
…give it to the most junior account executive?
They learn a lot, but owned content is always the first task to slip when a client needs coverage today. Maggie keeps the schedule full while your team works on media relations.
…outsource to a content agency?
SEO and content agencies often cost around £1,000 a month per client, which eats into your margin. Maggie writes for each client website from £15 a month, and Elite at £195 suits many brands.
…let partners write on Sunday nights?
Some weeks they will, most weeks they won't. Maggie drafts the post from your agency's profile, and the partner only needs to approve or edit it.
…write it with ChatGPT?
Someone still briefs it for every client, checks it, makes the picture and posts it. Maggie remembers each brand's profile and voice and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for PR and communications agencies: your questions
Still unsure?
What is marketing automation for PR and communications agencies?
It's software that handles the repeating work of owned content: planning topics, writing blog and social posts, making pictures and publishing them on schedule, for your agency and for clients.
With cmo.so, Maggie does this from each website's brand profile, and nothing goes out until the right person approves it.
How do PR and communications agencies get more clients online?
PR and communications agencies get more clients online by showing their thinking where prospects look: a blog with regular, useful views on reputation and media, an active LinkedIn presence from the partners, and a website that looks as current as the work they do.
Maggie writes those posts every week in your agency's voice, and Search Console in cmo.so shows which ones bring prospects to your site.
How much does it cost for a PR agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month, Pro at £45 a month for several channels, Max at £75 a month, and Elite at £195 a month, made for agencies and many brands, with up to 96 posts a day.
Most agencies start with Pro for their own site and add client websites as they go. Founding members get lower prices for good on every plan until 1 January 2027.
Which channels should PR agencies start with?
Most start with their own blog and LinkedIn, because that's where prospects and journalists check an agency's thinking before a meeting.
Google Business helps local and regional agencies be found nearby, and Facebook, Instagram, YouTube and TikTok are in beta for clients who need them. Each channel has its own posting times and queue.
Is it safe to use AI for agency and client content?
Yes, because nothing goes out until it's approved. Approvals are on by default and set per channel, so a client can sign off their own posts while your agency's channels follow your rules.
Social channels connect through each platform's official sign-in, so cmo.so never sees passwords, and cmo.so never sells or rents your data or your clients' data.
Does cmo.so send press releases or pitch journalists?
No, cmo.so doesn't distribute press releases or contact journalists. Maggie writes and publishes owned content: blog posts and posts on the channels you connect.
Media relations stay with your team, and Maggie can turn a release or a piece of coverage into a blog post or LinkedIn post for the client's own channels.
Can it handle crisis communications?
It isn't a crisis tool, and planned posts shouldn't run during a live issue. You can pause any channel instantly, so nothing scheduled goes out at the wrong moment.
Once the statement is agreed, Maggie can help with follow-up posts, which still go past whoever approves for that client.
Can clients approve their own posts?
They can. In Me → Team you can add client contacts with presets such as editor or manager and choose what each can see or change.
Approvals are set per channel, so a client might approve LinkedIn while your team handles the blog.
Will every client sound the same?
No, each website has its own brand profile with its own voice, audience and competitors. Maggie picks a voice, post template and picture look per channel for each brand.
She also learns from every edit, so each client's posts get closer to how they really talk.
Can we work on clients in regulated sectors?
You can, and Content Policy Guard helps. Turn it on for a client and posts are checked against financial, medical, insurance, legal or education rules, or the client's own house rules; a risky post is held as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review, and the client stays responsible for what it publishes.
Can we report results to clients?
You can show them what owned content is doing. Search Console in cmo.so shows what each site's posts bring in, and AI visibility shows how Google's AI answers describe the brand.
Every published post is reported back with its link, so you have a clear record of what went out and when.
Give your own agency the attention you give your clients
Enter your agency's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until it's approved.
- Free plan, no card needed
- You approve every post
- Cancel any time