Marketing automation for content marketing agencies
Clients want more articles, more posts and more channels, and your team of strategists and editors can only write so much. Maggie, your AI CMO, drafts and publishes for every client brand in its own voice, and your editors approve every post.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why content marketing agencies run out of hours
Content is the product, so every extra article costs writer time. Growth means more people, and margins get thinner with every hire.
Volume eats the margin
A retainer for eight articles a month plus LinkedIn posts and newsletter snippets keeps a writer busy for days. Add three new clients and you're hiring, briefing freelancers or working weekends.
Every brand sounds different
One client wants plain-spoken accountancy guides, another playful skincare posts. Keeping each voice right across writers and freelancers takes endless briefs and rewrites.
Publishing is the dull part
Formatting in WordPress, finding a header image, scheduling the LinkedIn version and sending links back to the client. Hours every week that are hard to bill for.
Clients ask what it's achieving
At every monthly call, someone asks which articles brought in traffic and whether the brand shows up in AI answers. Pulling that together for each client is another job.
Two new clients signed on Friday, and their first drafts are ready by Tuesday.
It's Monday, you've just signed a regional law firm and a home fitness brand, and your writers are already at capacity with the clients you have. Both want to start this month.
You add both websites to your cmo.so account. Maggie reads each one and writes a separate brand profile: the law firm's practice areas, clients and careful, reassuring voice; the fitness brand's products, buyers, competitors and upbeat tone. Your strategist corrects a few points in each and adds the topics agreed in the kick-off calls.
By Tuesday each brand has its own drafts waiting, with pictures in its own look: a guide to making a will for the law firm and a LinkedIn post from one of its partners, a home workout blog post and an Instagram post for the fitness brand. Your editors sharpen the intros, add expert quotes from the clients and approve them. The law firm's partners are added in Me → Team, so they approve their own firm's posts too.
The posts go out at each brand's own times and each one comes back with its link for the client report. While your team works on long-form pieces, Maggie is already planning next week for every client, and Search Console in cmo.so shows each website's results ahead of the monthly call.
More output from the team you already have
Each of those problems has an answer, and your editors still decide what goes out under each client's name.
A brand profile for every client
Enter a client's website and Maggie builds its brand profile: products, audience, unique selling points, SWOT, competitors and voice. Every post and picture for that client starts from it.
Brand profileDrafts your editors improve
Blog and social drafts arrive with pictures, ready for your team to add expertise, quotes and judgement. Maggie learns from their edits, so each brand's drafts get closer every week.
First draftsPublished, not just written
Posts go straight to each client's WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API, plus LinkedIn and Google Business, at each brand's own times.
PublishingEvery client in one account
Each website gets its own brand profile, channels, schedule and approvals. The Elite plan is made for agencies running many brands, with up to 96 posts a day.
Many brandsResults for the monthly call
Search Console in cmo.so shows what each client's posts bring in, and AI visibility shows how Google's AI answers describe each brand. Every post comes back with its link.
Search ConsoleApprovals that fit your process
By default nothing goes out until it's approved. Add your team in Me → Team with presets such as editor or manager, set approvals per channel and keep the client in the loop.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From a client's website to a content calendar in four steps
Enter the client's website
Maggie reads it and drafts the brand profile in minutes.
Check the profile
Your strategist corrects it, adds the agreed topics and chooses the client's channels.
Review the drafts
The first week of posts arrives with pictures. Your editors approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways content marketing agencies try to grow output, and where each one runs out.
…hire more writers?
Good writers are worth it, but each hire costs thousands a month and takes time to learn every brand. Maggie handles the regular posts so your writers can focus on the pieces that need them.
…lean on freelancers?
Freelancers add capacity, but every one needs a brief, a style guide and an edit, and the voice drifts. Maggie keeps a brand profile for each client and writes from it every time.
…use a generic AI writing tool?
Most produce text and stop there. You still keep each brand's voice in your head, make the pictures, format, publish and collect links. Maggie does all of that for every client.
…write it with ChatGPT?
Briefing it for each client, every time, takes almost as long as writing. Maggie remembers every brand, plans topics and posts on schedule, with your editors approving.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for content marketing agencies: your questions
Still unsure?
What is marketing automation for content marketing agencies?
It's software that does the repeating work of content delivery: planning topics, drafting blog and social posts, making pictures and publishing them on schedule for each client.
With cmo.so, Maggie does all of it from each client's website, and nothing goes out until your team approves it.
How do content marketing agencies get more clients online?
Content marketing agencies get more clients online by practising what they sell: regular, useful posts on their own blog and LinkedIn that show how they think about strategy, voice and results.
Add your agency's own website to cmo.so alongside your clients' and Maggie keeps your own channels going too, so prospects see an agency that publishes as well as it advises.
How much does marketing automation cost for a content marketing agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, Pro at £45 a month suits a client posting on several channels, and Max is £75 a month.
Elite at £195 a month is made for agencies and many brands, with up to 96 posts a day. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should content marketing agencies start with?
For most clients, start with the blog, because long-lasting articles bring in search and AI answer traffic, plus LinkedIn for B2B brands or Google Business for local ones.
Facebook, Instagram, YouTube and TikTok are in beta for consumer brands. Each channel has its own posting times and queue, set per client.
Will AI drafts make our writers redundant?
No, cmo.so is built to work with your writers, not replace them. Maggie handles the regular posts and first drafts, and your team adds the expertise, interviews and judgement clients pay for.
Many agencies use the time saved for long-form pieces, strategy and client relationships.
Is it safe to use AI for client content?
It is safe when your editors review every post before it's published. Approvals are on by default, set per channel and per client, and you can let a trusted channel run on autopilot.
For clients in regulated sectors such as finance, health or legal, Content Policy Guard can hold a risky post as a draft with a suggested rewrite. It gives AI suggestions, not legal or compliance advice, and a qualified person should still review.
Can clients approve posts themselves?
They can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a client can approve their own posts while your team looks after the rest.
How does each client keep its own voice?
Each website has its own brand profile, so voices never mix. Maggie also picks a voice, post template and picture look for each channel of each client.
She learns from your editors' changes, so a correction to one brand stays with that brand.
Can we show clients what the content achieves?
You can. Search Console in cmo.so shows which posts bring people to each client's website, and every published post comes back with its link.
AI visibility shows how Google's AI answers describe each brand, which is useful for clients asking about AI search.
Does cmo.so send newsletters or run ads for clients?
No, cmo.so doesn't send email newsletters or run ads. Maggie writes and publishes blog and social posts.
Your team can still reuse those posts in client newsletters or campaigns you run elsewhere.
Can we work with Maggie from ChatGPT or Claude?
You can ask Maggie from ChatGPT or Claude through the cmo.so connector, and developers can use the MCP server and CLI.
The web app at app.cmo.so, the dashboard at ai.cmo.so and the iPhone app (beta) cover the day-to-day work.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Take on the next client without the next hire
Enter a client's website. The brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time