Marketing automation for political campaigns
Voters look up candidates and causes online before they decide, and a small campaign team rarely has time to keep every channel going. Maggie, your AI CMO, writes your policy explainers, local updates and event posts, and nothing goes out until your team approves it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why political campaigns struggle to keep their marketing going
Doorstep sessions, leaflet runs, hustings and volunteer rotas fill every evening. Writing clear, careful posts for every channel falls to whoever is still awake.
Volunteers come and go
The person who ran the social channels last month has gone back to work. Every new volunteer writes in a different voice, and nobody is sure what has already been said.
Every word is scrutinised
A loose claim, a wrong figure or a careless line about an opponent can become the story. Posts need checking, and checking takes time a small team doesn't have.
Policies are hard to explain briefly
Your plans for local transport, housing or the high street are detailed, but voters scroll past long statements. Turning them into clear, short posts for each channel is slow work.
Search shows the old picture
People search the candidate's name or the campaign's cause. If your own website has nothing recent, the first things they read are old news or what others have written.
Polling day is five weeks away, and this week's posts are already approved.
It's Monday of a local election campaign. Your candidate has three doorstep sessions, a hustings on Thursday and a new transport plan to launch, and your social media volunteer has just started a new job.
You paste the campaign website into cmo.so. Maggie reads it and writes your brand profile: the candidate's background and the ward you're standing in, your three main pledges on transport, housing and the high street, the residents' groups you've met, and the plain, positive tone you want. You correct one thing: the library pledge has been replaced by a youth centre pledge. Then you add house rules to Content Policy Guard: no personal attacks on opponents, and no figures without a source on the website.
By Tuesday the drafts are waiting, each with a picture in your campaign's look: a blog post explaining the transport plan in plain English, a Facebook post inviting residents to Thursday's hustings, an Instagram post from Saturday's litter pick and a LinkedIn post for local business owners about the high street pledge. Content Policy Guard has held one line that quoted a figure with no source, with a suggested rewrite. Your agent reads each post, approves three and adds the source to the fourth.
The posts go out at the times you set for each channel and each one comes back with its link. While the team is out knocking on doors, Maggie is already planning next week's posts, and Search Console in cmo.so shows which explainers residents are finding.
A marketing assistant who keeps the campaign on message
Each of those problems has an answer, and your team still decides every word that goes out.
Policy explainers people can read
Posts that explain each pledge in plain language, answer common questions and say what it means for local people, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotOne voice, whoever is volunteering
Enter your website and Maggie builds your brand profile: the candidate or cause, your pledges, the people you want to reach, the issues you stand on and your tone. Every post starts from it.
Brand profileYour own rules, checked
Add house rules to Content Policy Guard, such as no personal attacks or no figures without a source, and a post that may break them is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardEvents and updates on schedule
Hustings, street stalls, community clean-ups and campaign launches get posts queued ahead, so residents hear about them in time and the schedule keeps going on busy weeks.
Campaign scheduleOne message, every channel
One pledge becomes a post for each channel in its own style: Facebook and Instagram (in beta) for residents, LinkedIn for local business owners, YouTube (in beta) for short videos and your blog for search.
Every channelApproved by the right person
By default nothing goes out until it is approved. Your agent or campaign manager can review drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel at any time.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your campaign website to a week of posts in four steps
Enter your website
Maggie reads it and drafts your campaign's brand profile in minutes.
Check your profile
Correct your pledges and area, and add house rules to Content Policy Guard.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways small campaigns handle their online presence, and where each one runs out.
…hand the channels to a volunteer?
Volunteers are generous with their time, but they change, and each brings a new voice. Maggie keeps one brand profile and one schedule, and your team approves what goes out.
…post only when there is news?
Campaigns are won between the big moments too. Regular explainers and local updates keep your website and channels current when residents look you up.
…pay an agency?
SEO and content agencies often cost around £1,000 a month, which is a lot for a local campaign budget. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find the picture and post it yourself, and it doesn't know your pledges or your rules. Maggie remembers your campaign and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for political campaigns: your questions
Still unsure?
What is marketing automation for political campaigns?
It's software that does the repeating work of a campaign's online presence: planning posts, writing policy explainers and updates, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your campaign website, and nothing goes out until your team approves it.
How do political campaigns reach more voters online?
Political campaigns reach more voters online by being easy to find and easy to understand: a campaign website with clear explainers of each pledge, regular local updates and event posts on the channels residents use.
Maggie writes those posts every week and queues them around your campaign calendar, and Search Console in cmo.so shows which explainers bring people to your site.
How much does marketing automation cost for a political campaign?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most local campaigns, and Pro at £45 a month suits a campaign posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and a paid plan runs to the end of the paid month.
Which channels should political campaigns start with?
Most campaigns start with their own website for policy explainers and Facebook, which is in beta and is where many residents follow local news and events.
Instagram and YouTube are in beta for photos and short videos, and LinkedIn helps reach local business owners. Each channel has its own posting times and queue.
Is it safe to use AI for campaign posts?
It is safe when a responsible person on your team reviews every post before it goes out, and approvals are on by default. You can add house rules to Content Policy Guard, such as no personal attacks and no figures without a source, and a post that may break them is held as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. Rules on campaign material, such as any imprint requirements, differ by country and election, so a qualified person should still check your posts, and your campaign stays responsible for what it publishes.
Does cmo.so run political ads or target voters?
It doesn't. cmo.so does not run ads, target audiences or send email newsletters; it writes and publishes posts on your own website and channels.
cmo.so never sells or rents data, and Search Console data is only used to show your site's own results and plan its content.
Can it write about our opponents?
It writes about your own pledges and record from your brand profile. If you want to compare positions, you can write or edit that post yourself before approving it.
A house rule in Content Policy Guard such as "no personal attacks" holds any draft that may break it, with a suggested rewrite.
Can posts be ready for hustings and events?
They can. Tell her the date and Maggie plans posts before the event to invite residents and after it to share what was discussed, each queued for the right channel and time.
If plans change, edit the post or pause the channel.
Will it use voter data or canvassing records?
Voter data stays out of it. Maggie writes from your website, your brand profile and what you tell her; cmo.so does not connect to canvassing tools, membership lists or any voter data.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
What happens to our posts after polling day?
Published posts stay on your website and channels. If you cancel a paid plan, it runs to the end of the paid month, then the website goes back to the free plan.
Elected representatives often keep the same website going to report back to residents, and the brand profile can be updated for that.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our agent approve posts while volunteers draft them?
Yes, that is how many teams like to work. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So volunteers can edit drafts while your agent or campaign manager gives the final approval.
Keep the campaign's channels going while the team is on the doorstep
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time