Marketing automation for lead generation agencies
You fill other companies' calendars with meetings, yet your own LinkedIn has gone quiet since the last big client signed. Maggie, your AI CMO, writes your agency's blog and LinkedIn posts every week, and you approve every one before it goes out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why lead generation agencies neglect their own marketing
Your whole day is spent building pipeline for clients. Your own pipeline gets whatever is left on a Friday afternoon.
The cobbler's children have no shoes
Your SDRs run sequences for six clients, your ops lead is cleaning lists, and nobody owns the agency's own content. The last post on your company page was a team photo from the summer.
Prospects check you before they reply
A head of sales who gets your outreach looks at your LinkedIn and website first. If the newest thing there is a year old, it's hard to believe you can keep their pipeline warm.
Everyone sounds the same
Every agency promises qualified meetings and a full calendar. Without posts that show how you pick an ICP, write an opener or judge lead quality, buyers can't tell you apart.
Referrals are lumpy
Most new clients come from a past client or a founder's network. That's great when it happens, but it leaves months where the agency's own pipeline is thin and nobody saw it coming.
Two retainers end next quarter, and your own content is already moving again.
It's Monday, you've just heard that two client retainers end next quarter, and you realise the agency hasn't posted anything useful since spring. Your team is flat out on client campaigns.
You paste the agency website into cmo.so. Maggie reads it and writes your brand profile: the B2B software and professional services firms you book meetings for, the way you combine research, outreach and appointment setting, the agencies you compete with, and the straight-talking voice your founder uses on calls. You correct one thing: you stopped offering pay-per-lead pricing last year.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on how to define an ICP before a single email goes out, a LinkedIn post from the founder on why a booked meeting isn't the same as a qualified one, and a short post on what a first month with a new client actually looks like. You approve two from your phone between client calls and sharpen a line in the third.
The posts go out at the times you set for each channel and each one comes back with its link. While your SDRs work client lists, Maggie is already planning next week's posts, and Search Console in cmo.so shows which guides are bringing sales leaders to your site.
Steady marketing for the agency that markets everyone else
Each of those problems has an answer, and you still decide what goes out under your agency's name.
Pipeline know-how on your blog
Posts on building an ICP, writing a first line people answer, cleaning data and judging lead quality, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that keeps you top of mind
Regular LinkedIn posts in your founder's voice, so the heads of sales and marketing you're prospecting see a sharp, active agency when they check you out.
LinkedInYour method, not generic sales tips
Enter your website and Maggie builds your brand profile: who you book meetings for, how your process works, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileQuotable in AI answers
Clear answers to questions such as how appointment setting works or what an SDR agency costs, so you show up when buyers ask. AI visibility shows how Google's AI answers describe your agency.
AI visibilityClient brands in one account
Add client websites alongside your own, each with its own brand profile, channels, schedule and approvals. The Elite plan is made for agencies running many brands.
Many brandsApprove between calls
By default nothing goes out until it's approved. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a full content calendar in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct your services and pricing model, name the sectors you serve and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways lead generation agencies try to keep their own name out there, and where each one runs out.
…rely on your own outbound?
Outbound wins clients, but every reply leads to a prospect checking your LinkedIn and website. Regular posts there make your outreach easier to trust.
…ask an SDR to post when it's quiet?
It's never quiet, and client work always wins. Maggie writes ahead and keeps the agency's schedule full while your team works client lists.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and your founder still sets the tone.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your process or your clients' sectors. Maggie remembers your agency and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for lead generation agencies: your questions
Still unsure?
What is marketing automation for lead generation agencies?
It's software that does the repeating work of marketing your own agency: planning topics, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
How do lead generation agencies get more clients online?
Lead generation agencies get more clients online by showing their method in public: useful posts on ICPs, outreach and lead quality, an active founder on LinkedIn and a website that answers buyers' questions.
Maggie writes those posts every week and keeps them going out, so prospects who check you after an email or a referral see an agency that knows its craft.
How much does marketing automation cost for a lead generation agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits an agency posting on several channels.
If you also run content for client brands, Elite at £195 a month is made for agencies and many brands. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should lead generation agencies start with?
Most start with LinkedIn, because that's where the heads of sales and founders you sell to spend time, plus their own blog for guides that buyers search for.
Google Business helps if clients look for agencies in your city. Each channel has its own posting times and queue.
Does cmo.so send cold emails or run outreach sequences?
No, cmo.so doesn't send cold emails, email newsletters or sequences, and it doesn't run ads. Maggie writes and publishes blog and social posts.
Those posts support your outreach: prospects who look you up find recent, useful content that matches what your emails promise.
Can it write about our results without inventing numbers?
It writes from what's on your website and in your brand profile, and you approve every post. If your site doesn't give a figure, the post shouldn't either.
You can tell Maggie never to quote client results unless you supply them, and she learns from your edits.
Can posts sound like our founder?
They can. Your brand profile records your agency's voice, and Maggie picks a voice, post template and picture look for each channel, so LinkedIn can sound like your founder and the blog like a practical guide.
Each edit you make teaches her a little more about how you talk.
Can we use cmo.so for our clients as well?
You can. Add each client's website to your account and each one gets its own brand profile, channels, schedule and approvals.
With your team added in Me → Team, account managers can approve their clients' posts while you look after the agency's own channels.
Will posts give away our playbook to competitors?
Only what you choose to share goes out, because you approve every post. Most agencies share their thinking on ICPs and lead quality and keep their lists and scripts private.
If a topic is off limits, tell Maggie in your brand profile and she leaves it alone.
Is it safe to let AI post for our agency?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
How do we know if the posts bring in leads?
Search Console in cmo.so shows which posts bring people to your website, and every published post comes back with its link.
AI visibility shows how Google's AI answers describe your agency, so you can see whether buyers asking about appointment setting are likely to hear your name.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Fill your own pipeline while you fill your clients'
Enter your agency's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time