Marketing automation for PPC and paid media agencies
You spend all day making other brands visible, and your own agency's LinkedIn hasn't moved since the last platform update. Maggie, your AI CMO, writes your agency's posts, guides and case studies every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why paid media agencies neglect their own marketing
Client accounts always win. Budgets need pacing, reports are due and someone's conversion tracking just broke, so the agency's own posts wait another week.
Client work eats every spare hour
Bid changes, search term reviews, new creative to brief and monthly reports to write. By the time the accounts are in order, there's no energy left for your own LinkedIn or blog.
Platform changes need a fast take
When Google or Meta changes how campaigns work, prospects want to know what it means for their budget. The agency that explains it clearly that week looks like the expert, and that's rarely the one who was too busy.
Your best results are under NDA
You cut wasted spend and rebuilt an account that now scales, but the client won't be named. Without a way to tell those stories safely, your proof stays in a slide deck.
New business comes in fits and starts
Referrals and the odd partner listing bring work, then a big client leaves and the pipeline is empty. Steady visibility on LinkedIn and search smooths out the gaps.
Q4 planning season is here, and your agency is already posting about it.
It's early September. Your team is building Black Friday campaigns for six ecommerce clients, one account manager is on holiday, and your agency's last LinkedIn post was about a team lunch in June.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: your Google Ads, Meta and LinkedIn Ads management, the ecommerce and B2B clients you specialise in, your audits and training, what sets you apart from bigger agencies and your direct, no-jargon voice. You correct one thing: you stopped managing Amazon ads last year.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on how to plan a Q4 budget without wasting it in the first week, a LinkedIn post from the founder on why tracking should be checked before Black Friday, an anonymised case study about rebuilding a lead generation account for a B2B client, and a Google Business post about your free account audit with a button to book a call. You approve three and sharpen the opening line of the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While your team watches the first Black Friday campaigns, Maggie is already planning posts for January planning season, and Search Console in cmo.so shows which guides prospects are reading.
Your agency's marketing, finally on its own schedule
Each of those problems has an answer, and you still approve everything that goes out under your agency's name.
LinkedIn posts that show your thinking
Regular posts for founders, marketing directors and ecommerce managers: takes on platform changes, budget planning advice and lessons from real accounts, written in your voice.
LinkedInGuides that win searches
Blog posts on structuring campaigns, measuring returns, choosing between channels and what to ask an agency, written for Google and for AI answers. Published to WordPress, Webflow, Wix or any site through the cmo.so API.
Blog on autopilotCase studies without the client's name
Say what can be shared, and Maggie turns a result into a story by sector and problem, so your work speaks for itself without breaking a client agreement.
Case studiesYour agency, not a template
Enter your website and Maggie builds your brand profile: the platforms you manage, the clients you suit, what makes you different from other agencies, competitors and voice. Every post starts from it.
Brand profilePlanned around the advertising year
Q4 and Black Friday planning, January budget resets, summer slowdowns. Topics are queued ahead, so your posts are out when prospects are thinking about their next quarter.
Content calendarRoom for your clients too
Several websites in one account, each with its own brand profile, channels, schedule and approvals. The Elite plan is made for agencies running organic content for many brands.
Many brandsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a steady pipeline of posts in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct the platforms you manage, add the clients you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways paid media agencies try to market themselves, and where each one runs out.
…run ads for the agency itself?
You can, and you know how. But paid clicks stop when the budget does, and prospects check your LinkedIn and website before they call. Organic posts make the ads you run for yourself land better.
…have the founder post when there's time?
There is never time in Q4, and posting stops exactly when prospects are planning. Maggie writes the founder's posts ahead, and the founder only has to approve them.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a billable account manager for many agencies. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your clients, your results or your voice. Maggie remembers your agency and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for PPC and paid media agencies: your questions
Still unsure?
What is marketing automation for PPC and paid media agencies?
It's software that does the repeating work of marketing your own agency: planning topics, writing LinkedIn and blog posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
How do PPC and paid media agencies get more clients online?
Paid media agencies get more clients online by showing how they think before a prospect ever books a call: clear takes on platform changes, practical budget and tracking advice, and real results told safely. LinkedIn and a blog that ranks for agency questions do most of that work.
Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which guides bring prospects to your site.
How much does marketing automation cost for a paid media agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, Pro at £45 a month suits an agency posting on several channels, and Elite at £195 a month is made for agencies and many brands, with up to 96 posts a day.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should paid media agencies start with?
Most paid media agencies start with LinkedIn, because that's where founders and marketing directors look for an agency, plus their own blog for guides that answer search questions.
Google Business helps local clients find you, and YouTube is in beta if you record walkthroughs or audits. Each channel has its own posting times and queue.
Does cmo.so run ads?
No, cmo.so doesn't run ads, so it never touches your clients' ad accounts. Maggie writes and publishes organic posts: blog articles and social posts.
That makes it a companion to your paid work, not a competitor to it.
Can we use cmo.so for our clients as well as our own agency?
You can add several websites to one account, and each gets its own brand profile, channels, schedule and approvals. That lets you offer organic content alongside your paid work.
The Elite plan, at £195 a month per website, is made for agencies and many brands. You can also add your team in Me → Team with presets such as editor or manager.
How quickly can it post about a platform change?
As quickly as you approve it. Ask Maggie for a post on the change, from the web app or from ChatGPT or Claude through the cmo.so connector, and the draft is ready for you to check.
You add your own view on what it means for clients, and she schedules it for the right channel.
Can it write case studies without naming clients?
It can, and that's often the safest way to share results. Describe the account by sector, problem and approach, and Maggie writes the story without the client's name.
You review every post before it goes out, so nothing breaks a client agreement.
Will it make up performance numbers?
You stay in control of every figure that goes out. Maggie writes from your website, your brand profile and what you tell her, so give her the numbers you are happy to share.
You check every draft before it goes out and can remove or change anything that isn't right.
Is it safe to let AI post for our agency?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Give your own agency the attention you give your clients
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time