Marketing automation for dating apps and matchmakers
Singles go looking for help with dating at very human moments: after a break-up, in the new year, before Valentine's Day, or when the apps they use have stopped working for them. Maggie, your AI CMO, writes warm, useful dating advice and social posts that bring them to your app or agency, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why dating apps and matchmakers struggle to keep their marketing going
You're running events, vetting members, answering messages and keeping the product working. Posting something genuinely useful every week is the part that slips.
The big apps own the attention
A few huge brands dominate app stores, social feeds and search results for dating. A niche app or a local matchmaker needs a steady stream of its own content to be found at all.
Paid installs get expensive
Ads can fill the top of the funnel, but costs climb and the people they bring often leave quickly. Readers who find your advice and like your tone are more likely to stay.
Success stories are private
Your best proof is couples who met through you, but most members want discretion. Without stories you can share, it's hard to show what makes you different.
The tone is hard to get right
Dating content has to be warm, honest and respectful, never pushy or cynical, and it has to sound like you. Writing that well every week takes time nobody has.
Valentine's Day is a month away, and your posts for singles are already queued.
It's mid-January. New member enquiries are up after the new year, you have a singles supper club to run next week, and your blog's last post was about Christmas parties.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: personal matchmaking for professionals in their thirties to fifties, hand-picked introductions, small singles events in the city, a focus on privacy and discretion, and the warm, reassuring way you talk to members. You correct one thing: you've stopped offering speed dating and now run supper clubs instead.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on how to enjoy Valentine's Day when you're single and ready to meet someone, a guide to what happens in a first matchmaking consultation, an Instagram post about the next supper club and a LinkedIn post on why busy professionals turn to a matchmaker. You approve three and soften a line in the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. Next, Maggie plans a series on dating after divorce, and Search Console in cmo.so shows which articles people are reading.
A marketing assistant with a feel for romance
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Dating advice on your blog
Posts on writing a better profile, first date ideas, staying safe when meeting someone new, dating after a break-up and how matchmaking works, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotSocial posts singles actually share
One idea becomes a post for each channel in its own style: Instagram, TikTok, Facebook and YouTube for date ideas, tips and event previews (all in beta), and LinkedIn for professionals who value a personal service.
Every channelPlanned around the dating year
New year fresh starts, Valentine's Day, summer events and festivals, the autumn months when people want to settle down, and the run-up to Christmas. Posts are written and queued ahead.
Seasonal scheduleYour voice, kind and consistent
Enter your website and Maggie builds your brand profile: who you serve, how you work, what sets you apart, competitors and voice. Every post starts from it, and she learns from your edits.
Brand profileEvents and local search for agencies
Matchmakers and event hosts can post to Google Business with events such as a singles evening, offers and buttons to book a consultation, so people searching nearby find you.
Google BusinessDiscretion built in
By default nothing goes out until you approve it, so no member is ever mentioned without your say. Read drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a year of posts for singles in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct who you serve and how you work, add your house rules on privacy and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways dating businesses try to find new members, and where each one runs out.
…keep paying for app install ads?
Ads can bring people in quickly, but you pay for each one and stop getting them when the budget stops. Helpful articles and posts keep bringing singles who already like how you talk.
…pay influencers for shout-outs?
A good partnership can bring a burst of sign-ups, but it fades within days. Regular posts of your own keep you visible every week.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need you to explain your members and your tone. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your members or your style. Maggie remembers your brand and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for dating apps and matchmakers: your questions
Still unsure?
What is marketing automation for dating apps and matchmakers?
It's software that does the repeating work of marketing a dating business: planning topics around the dating year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do dating apps and matchmakers get more members online?
Dating apps and matchmakers get more members online by being genuinely helpful to singles: honest dating advice, clear explanations of how their service works and regular posts on the channels singles use.
Maggie writes those posts every week, queues them ahead of the busy times of the dating year, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a dating business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most matchmakers, and Pro at £45 a month suits an app or agency posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should dating apps and matchmakers start with?
Dating apps usually start with their own blog for dating advice and Instagram or TikTok, which are in beta, for short tips and date ideas. Matchmakers often start with the blog, Google Business for local searches and LinkedIn for busy professionals.
Facebook and YouTube are in beta too. Each channel has its own posting times and queue.
How does cmo.so protect our members' privacy?
cmo.so doesn't connect to member or client record systems, so it never sees your members' profiles. Maggie works from your public website and the brand profile you check.
Nothing goes out until you approve it, so a post that mentions a real couple only goes out if you approve it, and you should only do that with their permission.
Can cmo.so write success stories without naming anyone?
It can. Describe a story in general terms and Maggie writes it without names or identifying details, or with the details a couple has agreed to share.
You check every post before it goes out, so you can remove anything that might make someone recognisable.
Can the posts include online dating safety advice?
They can, and they should. Maggie can write posts on meeting safely, spotting scams and protecting personal details, following the advice on your own website.
Check safety advice before approving it so it matches your app's features and your own guidance.
Can we promote singles events?
You can, on several channels at once. Maggie writes event previews for Instagram, Facebook and your blog, and Google Business posts can carry events with a button to book.
She doesn't sell tickets or connect to a booking system, so posts link to wherever people book now.
Will the posts sound like us?
They will, because every post starts from your brand profile, including your voice. Whether you're playful, romantic or calm and professional, Maggie writes in that tone.
She learns from your edits, so each week's drafts get closer to how you would write them yourself.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my dating business?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data. Uploaded videos are only used to post them and are deleted within 7 days.
We run an app and a matchmaking service. Can cmo.so handle both?
Yes. If each has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
So the app can stay playful on TikTok while the matchmaking service stays discreet on LinkedIn.
Help more singles find you before Valentine's Day comes round again
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time