Marketing automation for building materials suppliers
Builders, self-builders and specifiers search for answers before they ring the trade counter: which insulation, how much aggregate, who delivers to site this week. Maggie, your AI CMO, writes the guides and branch posts that point them to your yard, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why building materials suppliers struggle to keep their marketing going
The yard opens early, the lorries go out, the phones don't stop. Marketing happens when the counter is quiet, which is rarely.
The national merchants get found first
When someone searches for a builders' merchant or a timber yard nearby, the big chains with busy Google Business profiles and huge websites take the top spots. An independent with better service can be easy to miss.
Customers ask the same questions
How many bricks per square metre, which sand for a patio, whether a product is suitable for a flat roof. Your counter staff answer them all day, but none of those answers are on your website.
Trade, DIY and specifiers all differ
A roofer wants stock and delivery times, a self-builder wants a plain guide, an architect wants technical detail. One newsletter a year doesn't reach any of them well.
New ranges launch quietly
You take on a new insulation board, a composite decking range or an eco-friendly block, and the only people who hear about it are the ones who happen to ask at the counter.
The spring building season is starting, and your branch posts are already queued.
It's early March. The yard is filling with landscaping orders, two lorries are out on site deliveries, and your website still says nothing about the new garden range you took on in January.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: heavy-side materials, timber and sheet materials, landscaping, roofing and insulation, next-day delivery from two branches, trade accounts for local builders, and the straight-talking way your team gives advice. You correct one thing: the second branch no longer cuts timber to size, only the main yard does.
By Tuesday the drafts are waiting, each with a picture in your yard's look: a blog post on how to work out materials for a patio, a Google Business post for each branch about the new porcelain paving with a button to your contact page, a LinkedIn post for local contractors on planning deliveries for spring jobs and a Facebook post on choosing decking for a family garden. You approve three from the counter and add a line about your plant hire partner to the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. Next, Maggie plans a series on insulation for home renovations, and Search Console in cmo.so shows which guides are bringing people to your website.
A marketing assistant who knows the yard
Each of those problems has an answer, and you still decide what goes out under your company's name.
Product guides on your blog
Posts on choosing insulation, working out quantities, which timber for which job, laying a patio and getting materials delivered to site, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery branch found locally
Regular Google Business posts keep each branch visible when people nearby search for a merchant, with offers, events such as a trade open day, and buttons that send them straight to you.
Google BusinessLinkedIn for contractors and specifiers
Regular posts for builders, developers, architects and housing associations on new products, delivery capacity and practical advice, so your company is the name they know when a project starts.
LinkedInPlanned around the building year
Spring landscaping, summer extensions, autumn roofing and guttering, winter frost protection for fresh concrete. Posts are written and queued ahead, so they land as customers start planning.
Seasonal scheduleYour yard, not a catalogue
Enter your website and Maggie builds your brand profile: ranges, branches, customers, what sets you apart, competitors and voice. Every post and picture starts from it, for trade and DIY readers alike.
Brand profileApprove from the counter
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so between customers, edit a line, skip a post, or pause a channel in a busy week.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your yard's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your ranges, branches and delivery area, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways independent suppliers try to win customers, and where each one runs out.
…rely on trade accounts and reps?
Good relationships keep regular customers, but they don't reach the new builder in town or the self-builder planning an extension. Guides and Google Business posts reach people before they pick a supplier.
…print a catalogue or flyer?
It costs a few hundred pounds a time, goes out of date fast and can't be found in a search. Posts on your website stay useful and can be found all year.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need you to explain your ranges to them. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your branches or your ranges. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for building materials suppliers: your questions
Still unsure?
What is marketing automation for building materials suppliers?
It's software that does the repeating work of marketing a merchant or supplier: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do building materials suppliers get more customers online?
Building materials suppliers get more customers online by being easy to find nearby and by answering the questions builders and self-builders search for: quantities, which product suits a job, and how delivery works.
Maggie writes those guides and Google Business posts every week, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a building materials supplier?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a supplier with several branches posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should building materials suppliers start with?
Most start with Google Business for each branch, because that's where local trade and DIY customers decide, plus their own blog for product guides.
LinkedIn reaches contractors, developers and architects, and Facebook is in beta and suits local builders and homeowners. Each channel has its own posting times and queue.
Can cmo.so post for each of our branches?
It can, branch by branch. Maggie writes Google Business posts for each branch's profile and can mention what's different about each one, such as a timber cutting service at the main yard.
If a branch has its own website, add it to the same account with its own brand profile, channels and schedule.
Will cmo.so change our prices or stock levels?
No, cmo.so never changes products, prices or stock. Maggie writes and publishes posts about your ranges, from your website and brand profile.
Posts can link to your product or contact pages, so a reader can check stock or ask for a quote with you directly.
Can the posts get technical product details right?
They can, because Maggie writes from your brand profile and your own website, and you check every draft before it goes out.
For performance figures and suitability, check the manufacturer's data before approving. Maggie learns from your edits, so later posts follow your corrections.
Can we promote a trade open day or a new range launch?
Yes, you can. Google Business posts can carry events and offers with buttons, and Maggie can plan a short run of posts before the day on your blog, LinkedIn and Facebook.
She doesn't run ads or send email newsletters, so those stay with you if you use them.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my building materials business?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our branch managers approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So each branch manager can check their own branch's posts while you keep an eye on the blog.
Be the yard local builders find first
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time