Marketing automation for automotive businesses
Drivers pick a garage, a dealer or a body shop from what they find on their phone. Maggie, your AI CMO, writes your car care guides, Google Business posts and social updates every week, and you approve every one between jobs.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why automotive businesses struggle to keep their marketing going
The ramps are full, the phone keeps ringing and the parts van is late. Marketing is the job that always gets left until tomorrow.
“Garage near me” goes to the chains
When a warning light comes on, drivers search on their phone and call one of the first names they see. Fast-fit chains post all the time; a Google Business profile with nothing new since spring is easy to scroll past.
Quiet weeks, then a queue
MOT months, the first frost and the run-up to summer holidays all bring a rush, then the diary empties. Posting only when you're quiet means drivers don't think of you when it matters.
Your stock and your work go unseen
A part-exchange that came up beautifully, a full respray, a classic brought back to life. The photos are on a mechanic's phone, and the forecourt cars live only on listing sites that charge you per advert.
Drivers don't know who to trust
Most people dread being overcharged at a garage. They choose the business that explains things plainly and looks busy and local, and that takes regular posts nobody has time to write.
The first frost is forecast, and your winter check posts are already queued.
It's late October. The forecast says frost by the weekend, half your customers' batteries are about to show their age, and your last Facebook post was a photo of the team at the summer barbecue.
You enter your garage's website into cmo.so. Maggie reads it and writes your brand profile: servicing, MOTs, tyres and diagnostics, the hybrid work your senior technician is trained for, the small selection of used cars on your forecourt, the villages around the town you serve, and your no-nonsense, family-run voice. You correct one thing: you stopped doing air conditioning regassing last year.
By Tuesday the drafts are waiting, each with a picture in your garage's look: a blog guide to the five checks to do before winter, a Google Business post offering a winter check with a button to call, a Facebook post about why batteries fail in the cold, and an Instagram post showing a part-exchange estate that's just been valeted for the forecourt. You approve three on your phone at the counter and add the price of the winter check to the fourth.
The posts go out over the next fortnight at the times you set for each channel, each reported back with its link. While you're under a bonnet, Maggie is already planning the posts for the March plate change, and Search Console in cmo.so shows which car care guides drivers are finding.
A marketing assistant who knows the motoring year
Each of those problems has an answer, and you still decide what goes out under your business's name.
Car care guides drivers actually search for
Posts on what an MOT covers, why a warning light comes on, when to change tyres and how to look after an electric or hybrid car, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotFound when something goes wrong
Regular Google Business posts keep you visible to drivers searching nearby, with offers such as a winter check, events such as an open day, and buttons that let people call or book straight away.
Google BusinessPlanned around the motoring calendar
Winter checks before the frost, air conditioning before summer, posts ready for the March and September plate changes and the school holidays. Topics are planned and queued ahead, so posting doesn't stop when the ramps are full.
Seasonal scheduleYour workshop, not a stock garage
Enter your website and Maggie builds your brand profile: what you fix or sell, who your customers are, how you're different from the chains, your competitors and your voice. Every post and picture starts from it.
Brand profileOne job, every channel
One idea becomes a post for each channel in its own style: Facebook and Instagram for local drivers and car lovers, YouTube for walkarounds (all in beta), LinkedIn for fleet managers and local businesses.
Every channelApprove from the workshop floor
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, change a price, skip a post, or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a full month of posts in four steps
Enter your website
Maggie reads it and drafts your business's brand profile in minutes.
Check your profile
Correct the services you offer, the makes you specialise in and the area you cover, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways automotive businesses try to bring in work, and where each one runs out.
…rely on listing sites and booking platforms?
They bring buyers and bookings, but you pay per advert or per job and the driver remembers the platform. Posts on your own website and Google Business profile bring people who come back to you directly.
…post on Facebook when it's quiet?
It's never quiet before the frost or the MOT rush, and that's when posting matters most. Maggie writes ahead and keeps your schedule full while the ramps are busy.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of brake pads for an independent garage. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find a picture and post it yourself, and it doesn't know your services or your area. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for automotive businesses: your questions
Still unsure?
What is marketing automation for automotive businesses?
It's software that does the repeating work of marketing a garage, dealership or body shop: planning posts around the motoring year, writing guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your business's website, and nothing goes out until you approve it.
How do automotive businesses get more customers online?
Automotive businesses get more customers online by being easy to find and easy to trust when a driver needs them: an active Google Business profile, plain car care guides on their own website and regular posts showing real work.
Maggie writes those posts every week, queues them before the busy seasons, and Search Console in cmo.so shows which ones bring drivers to your website.
How much does marketing automation cost for a garage or dealer?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent garages, and Pro at £45 a month suits a dealer or group posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should automotive businesses start with?
Most start with Google Business, because that's where drivers searching for a garage or dealer nearby decide who to call, plus their own blog for car care guides.
Facebook, Instagram and YouTube are in beta and suit local drivers, car lovers and video walkarounds, and LinkedIn reaches fleet managers and local businesses. Each channel has its own posting times and queue.
Can it post our used cars for sale?
It can write posts about the cars on your forecourt from the details and photos you give it, such as a part-exchange that's just come in or a family car ready for the school run.
It doesn't connect to your stock system or change prices, so you tell it which cars to feature and check the details before you approve.
Will it take bookings for us?
No, it doesn't connect to booking systems. Posts can carry a button such as Call or Book that sends drivers to your phone number or your own booking page.
So customers still book the way they do today, and Maggie keeps them finding you.
Can cmo.so write about electric and hybrid cars?
Yes. If your brand profile says you service or sell electric and hybrid cars, Maggie writes guides for those drivers, such as looking after a battery in winter or what a hybrid service involves.
Technical details depend on the car, so check them before you approve, and she learns from your edits.
How does cmo.so help a body shop or detailer?
Body shops and detailers sell what people can see, so posts lean on before-and-after pictures you supply, guides on repairs and paint care, and Google Business posts for drivers searching nearby.
You decide which jobs to show and leave out anything the customer wouldn't want shared, such as a number plate.
Does it help us show up in AI answers?
It helps, though nobody can promise a mention. Maggie writes guides with clear, quotable answers to the questions drivers ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your business, so you can follow the change over time.
Is it safe to let AI post for my garage?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have several sites. Can cmo.so handle them all?
Yes. If each site has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, posts can still speak to drivers around each location from the same brand profile.
Can my service manager approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Your service manager can approve workshop posts while your sales manager looks after the forecourt ones.
Have your winter check posts out before the first frost
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time