Marketing automation for accessibility and assistive tech companies
Your product changes how someone reads, hears, moves or uses the web, but the people who need it rarely find it on their own. Maggie, your AI CMO, writes clear guides for users, the people who buy for them and the advisers who recommend you, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why accessibility and assistive tech companies struggle to keep their marketing going
You sell to several people at once, each with a different question, and the team that could answer them is also running support, training and the next release.
The user, the buyer and the adviser all need different words
A student wants to know if the reading tool works with their coursework. The school's SENCO wants to know how it's set up. An occupational therapist wants to know who it suits. One product page can't answer all three.
Buyers are tired of quick fixes
Web teams and disabled users have both seen tools that promise instant compliance and deliver very little. Unless you explain honestly what your product does and what still needs a person, you get filed with them.
Funding and procurement questions repeat
Can it be bought through Access to Work? Does it work on the council's laptops? Which version suits a classroom? Your team answers the same questions by email every week.
Deadlines bring searches you can't answer
When rules such as the European Accessibility Act or WCAG updates are in the news, organisations search for help. If your blog last posted months ago, the guide they find is someone else's.
Term starts in a month, and your guides for schools are already queued.
You make a screen reading and magnification tool used by students, office workers and people at home. September is when schools and colleges set up support for new students, and your blog has nothing about it.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: what the tool does, the people who use it, the SENCOs, IT teams and assessors who choose it, the screen readers and devices it works with, your competitors and the calm, respectful way you write. You correct one thing: you always say disabled people, not people with disabilities, because that's how your users asked you to write.
By Tuesday the drafts are waiting: a blog guide for SENCOs on setting up the tool for a new student, a short explainer on using it alongside a screen reader, a LinkedIn post for IT managers about rolling it out across a college network and a Google Business update about your free training sessions. You approve three and add a quote from your own trainer to the fourth.
The posts go out at the times you set for each channel, spread through the weeks before term, and each comes back with its link. Search Console in cmo.so shows which guides schools are finding, so you know what to write about next.
A marketing assistant who writes as clearly as your product works
Each of those problems has an answer, and you still decide what goes out under your company's name.
Guides for every person in the decision
Set-up guides for users, rollout notes for IT teams, explainers for SENCOs, assessors and therapists. Each one written for Google and for AI answers, and published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotHonest about what you do
Your brand profile records what your product does, what it doesn't and how you talk about disability. Every draft starts from it, and you can add your own house rules for language.
Brand profileAnswers to the questions you get every week
Posts on buying routes, device support, training and data handling, so organisations can read the answer before they email. You check every detail before it's approved.
FAQ contentReady when the news arrives
Plain explainers on accessibility rules and standards that your buyers are reading about, queued before the busy weeks such as the start of term or a new budget year.
Planned aheadLinkedIn, YouTube and Google Business
One idea becomes a post for each channel in its own style: LinkedIn for accessibility leads, IT and HR teams, YouTube walkthroughs (in beta), and Google Business updates about demos and training days.
Every channelSeen in AI answers
People increasingly ask AI assistants which tool suits a particular need. Clear, quotable answers help, and AI visibility shows how Google's AI answers describe your company.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a term of helpful guides in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct what your product does, who uses and buys it, and the words you use about disability.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways accessibility and assistive tech companies try to get known, and where each one runs out.
…rely on exhibitions and conference talks?
Events bring good conversations, but they happen a few times a year and the people who couldn't attend never hear them. Posts on your own blog and LinkedIn keep working between events.
…wait for resellers and assessors to recommend us?
Recommendations matter, but advisers recommend what they know well. Regular guides give them something to share and help users who search on their own.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and few know the difference between a screen reader and a magnifier. Maggie starts from your own website and costs from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it won't remember the language your users prefer. Maggie keeps your brand profile and learns from every edit.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for accessibility and assistive tech companies: your questions
Still unsure?
What is marketing automation for accessibility and assistive tech companies?
It's software that does the repeating content work of an accessibility or assistive tech company: writing guides for users and buyers, explaining standards, answering common questions and publishing on schedule.
With cmo.so, Maggie does this from your website and brand profile, and nothing goes out until you approve it.
How do accessibility and assistive tech companies get more customers online?
They get more customers online by answering the questions each person in the decision is already searching for: the user asking what will help, the organisation asking how to set it up and the adviser asking who it suits.
Maggie writes those guides and posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does cmo.so cost for an assistive tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should accessibility and assistive tech companies start with?
Most start with their own blog for set-up guides and explainers, plus LinkedIn for accessibility leads, IT, HR and education buyers.
Google Business suits companies with a showroom or training centre, and YouTube is in beta for product walkthroughs. Each channel has its own posting times and queue.
Is it safe to let AI write about disability and access?
It's safe when someone who knows your users reads every post first, and cmo.so keeps approvals on by default. Your brand profile records the language you use, and Maggie learns from your edits.
Content Policy Guard is optional and can check posts against your own house rules, holding a post that breaks them as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review, and your company stays responsible for what it publishes.
Can cmo.so write about WCAG and accessibility law without overstating it?
It can write plain explainers on standards and rules your buyers are reading about, from your own view of what your product helps with.
You review each post before it's published, so you can check every claim, and you can add a house rule such as never promising that a product makes a website compliant on its own.
Can it write for users and for organisations?
It can. You choose a voice, post template and picture look per channel, so a friendly set-up guide for a user can sit alongside a rollout note for an IT team.
Many companies keep the blog for users and advisers and use LinkedIn for organisations that buy for many people.
Can posts mention funding routes such as Access to Work?
They can, if your brand profile and your own pages describe how customers buy through them. Maggie writes from what you tell her and what's on your website.
Funding rules change, so check those details each time before you approve a post.
We sell through resellers and assessors. Does cmo.so help?
It helps by giving them something to share. Posts that explain who your product suits and how it's set up are easy for resellers, assessors and therapists to pass on.
cmo.so doesn't manage reseller accounts or send them emails; it publishes to your website and your own channels.
Can cmo.so post videos of our product?
It can, on video channels. YouTube and TikTok are in beta, so a short walkthrough of your product can go out with its own description written for each.
Uploaded videos are only used to post them and are deleted within 7 days.
Is our customers' data safe?
cmo.so doesn't connect to your customer records, and it never sells or rents data. Search Console data is only used to show your own results and plan your content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can our trainers and support team approve posts?
They can. In Me → Team you add people with presets such as editor or manager, so the person who knows a product best can check its posts.
If you run separate websites for different products, each gets its own brand profile, channels, schedule and approvals in one account.
Help the people who need your product find it
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time