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Social & community skill · v0.3.0

YouTube channel strategy skill

Plan a long-form YouTube channel: positioning, topics from outlier analysis, titles and thumbnails, scripts, a 90-day plan and what to measure.

Free · MIT licence · Copy needs a free sign-in

Category
Social & community
Works with
Claude, Codex, Cursor, any agent
Format
SKILL.md · 2,291 words
Version
v0.3.0
Price
Free · MIT

The YouTube channel strategy skill file

cmo-youtube-strategy/SKILL.md2,291 words · MIT
---
name: cmo-youtube-strategy
description: Plan a long-form YouTube channel: positioning, topics from outlier analysis, titles and thumbnails, scripts, a 90-day plan and what to measure.
---

Plans and runs a long-form YouTube channel for a business or expert: a niche narrow enough to own, topics chosen from what is already working in that niche, packaging (title and thumbnail) designed as a promise the video repays, scripts that hold attention, and a measurement loop that changes rules only when the channel's own data supports it.

When to use

  • Starting a channel, choosing topics, writing titles, thumbnails or scripts.
  • Views are low or uneven and nobody knows why.
  • Turning articles, webinars or demos into YouTube videos.
  • Not for: posting a video to YouTube through CMO.so, its details, approval and the queue (use cmo-youtube); one Short's title, description and tags (use cmo-youtube-posts); Shorts, Reels and TikTok scripts (use cmo-short-form-video), filming and editing (use cmo-video-production), cutting long videos into clips (use cmo-video-repurposing), a webinar programme (use cmo-events-webinars).
Sign in to see, copy and download the whole skillIt's free. Copying also upvotes and saves it, so you'll find it again under Saved.
Preview: the workflow, output, example, quality bar and guardrails unlock when you sign in.

Adapts open work by ericosiu/ai-marketing-skills (MIT), ericosiu/ai-marketing-skills (MIT), bradautomates/head-of-content (MIT), pauling-ai/youtube-mcp-server (MIT), charlie947/social-media-skills (MIT), social-media-skills/skills (MIT), adityaarsharma/youtube-marketing-skills (MIT), jdwit/ytstudio-cli (MIT), eat-pray-ai/yutu (Apache-2.0).

Everyday usage

How people use YouTube channel strategy day to day

Ask in plain words. The agent picks this skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.

Most common · also on the Social & community page

YouTube channel strategy

Channel positioning, 3-4 pillars and a 90-day plan

Ask your agentHelp us start a YouTube channel
  • Channel positioning, 3-4 pillars and a 90-day plan
  • Topic list ranked from outlier analysis and search demand
  • Packages (title + thumbnail concept) in distinct lanes, and full scripts
  • A measurement log with readback windows
  • An upload checklist, and a review card per older video to refresh

More things to ask

  • What long videos should we make for YouTube?
  • Write titles and a thumbnail for this long video
  • Script this 10-minute YouTube video
  • What's working for competitors on YouTube?
  • Why are our views so low?
  • Our old videos have no descriptions, fix them
How it works

From input to output

  1. 1You give it
    • Who the channel is for and what it should achieve
    • Competitor or peer channels in the niche
    • Real material: demos, results, expertise, existing articles or webinars
    • Production capacity (who films and edits, how often)
    • Optionally, the channel's own YouTube Studio data
  2. 2It works through the method
    • Asks what's missing, one question at a time
    • Follows the workflow step by step
    • Checks the result against its quality bar and guardrails
  3. 3You get
    • Channel positioning, 3-4 pillars and a 90-day plan
    • Topic list ranked from outlier analysis and search demand
    • Packages (title + thumbnail concept) in distinct lanes, and full scripts
    • A measurement log with readback windows
    • An upload checklist, and a review card per older video to refresh
Why a skill

The skill against the alternatives

Do it yourselfHire helpYouTube channel strategy skill
CostYour own timeAgency or freelancer feesFree, MIT licence
Time to a first resultHours, every timeDays to weeks, plus revisionsMinutes, in your agent
ConsistencyDepends on remembering every stepAs long as the retainer lastsSame steps and checks every run
The methodIn your headTheir process, often hiddenWritten down: read it, change it
Who does the workYou, from scratchSomeone learning your businessYour agent, following the skill
FAQ

Questions about the YouTube channel strategy skill

What it does, what it needs and how to use it with your agent.

Still not sure?Try it free on your own website and see the first posts before you decide.
Start free
What is the YouTube channel strategy skill?

Plan a long-form YouTube channel: positioning, topics from outlier analysis, titles and thumbnails, scripts, a 90-day plan and what to measure.

It's one of cmo.so's open Social & community skills: a SKILL.md file that tells an AI agent when to use it, what to ask you first, the steps to follow, the checks to pass and what to hand back, so the job is done the same careful way every time.

When should I use it?

Reach for it when you'd otherwise say something like “Help us start a YouTube channel”, “What long videos should we make for YouTube?”, “Write titles and a thumbnail for this long video”. Your agent reads the skill's description and picks it for requests like these, so you don't need to name it.

If a request is close but not quite right, the skill says so and points to the related skill that fits better, instead of forcing a poor answer.

What do I need to give it?

It works best with who the channel is for and what it should achieve; competitor or peer channels in the niche; real material: demos, results, expertise, existing articles or webinars; production capacity (who films and edits, how often); and optionally, the channel's own YouTube Studio data.

You don't have to prepare everything up front. The skill asks for missing pieces one at a time and says plainly when it's working from an assumption instead of your data.

What do I get back?

You get channel positioning, 3-4 pillars and a 90-day plan; topic list ranked from outlier analysis and search demand; packages (title + thumbnail concept) in distinct lanes, and full scripts; a measurement log with readback windows; and an upload checklist, and a review card per older video to refresh.

Every result comes from a written method with a quality bar, so numbers name their source, claims are checked and the output is ready to use or share rather than a rough draft.

Is it free?

Yes. The skill is open source under the MIT licence, so you can use it, change it and share it, including for client work.

Seeing, copying and downloading the whole file on cmo.so needs a free sign-in. Copying also upvotes and saves it, so you can find it again under Saved on the skills page.

Which AI agents can use it?

Claude Code installs it from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use it once the folder is in its skills directory.

You can also paste the copied skill into ChatGPT, Claude or any assistant at the start of a conversation and ask it to follow the skill.

How do I install it?

In Claude Code, run /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then /plugin install cmo-so-social@cmo-so. That installs this skill together with the rest of the Social & community group.

For other agents, sign in, press Copy or Download above and put the file in your agent's skills folder as SKILL.md inside a folder named after the skill.

Do I need a cmo.so account to use it?

No. The skill works on its own with whatever your agent can already see and do: your files, the pages you share and the data you paste in.

A free cmo.so account only matters if you also want Maggie to plan, write and publish your marketing every day.

Which skills work well with it?

It pairs well with YouTube queue; YouTube Short writing; Video production; and Short-form video. The agent can hand over from one to the next in the same conversation, for example research first, then the plan, then the writing.

Each of them has its own page with what it needs and what it returns, linked below.

Can I change it to fit my business?

Yes. It's a plain Markdown file, so you can edit the steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.

If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.

Where does the method come from?

It's written by cmo.so and adapts open work by others, credited on this page: ericosiu/ai-marketing-skills (MIT); ericosiu/ai-marketing-skills (MIT); and bradautomates/head-of-content (MIT).

Only permissively licensed work is adapted; copyleft repos are used for ideas only and repos without a licence aren't used at all.

Is my data sent to cmo.so when the agent uses it?

No. The skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.

cmo.so only sees what you connect to cmo.so. Your votes and saves on this page are stored against your cmo.so sign-in.

Ready when you are!

Rather have Maggie do it for you?

Enter your website. Maggie uses the same playbooks to plan, write and publish your marketing every day.

  • Free plan, no card needed
  • You decide what goes out
  • Cancel any time

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