Plans and runs a long-form YouTube channel for a business or expert: a niche narrow enough to own, topics chosen from what is already working in that niche, packaging (title and thumbnail) designed as a promise the video repays, scripts that hold attention, and a measurement loop that changes rules only when the channel's own data supports it.
When to use
- Starting a channel, choosing topics, writing titles, thumbnails or scripts.
- Views are low or uneven and nobody knows why.
- Turning articles, webinars or demos into YouTube videos.
- Not for: posting a video to YouTube through CMO.so, its details, approval and the queue (use
cmo-youtube); one Short's title, description and tags (usecmo-youtube-posts); Shorts, Reels and TikTok scripts (usecmo-short-form-video), filming and editing (usecmo-video-production), cutting long videos into clips (usecmo-video-repurposing), a webinar programme (usecmo-events-webinars).

