Mainland-Chinese social media is its own ecosystem: search happens inside apps, owned audiences live in WeChat, and each platform has strict format, link and advertising rules. This skill picks the one or two platforms that fit the business, writes each piece natively in Simplified Chinese rather than translating, packs every draft with what the platform needs to publish (title, cover, topics), runs a compliance pass, and hands drafts to the account owner to publish. Nothing is posted automatically: these platforms ban unofficial automation, and CMO.so's queue publishes to LinkedIn only.
When to use
- Entering mainland China, or asked for Xiaohongshu (RedNote), WeChat Official Accounts or Channels, Douyin, Weibo, Zhihu or Bilibili content.
- English posts or articles that need to become Chinese platform content.
- Notes or articles that get no views, follows or saves.
- Not for: Taiwan, Hong Kong or overseas Chinese audiences without checking first (they often use Facebook, Instagram, Threads, LINE or WhatsApp more; see
cmo-social-strategy), Chinese website SEO (usecmo-international-seo), working with creators (usecmo-influencer), scripting video in depth (usecmo-short-form-video).

