Women's health clinic things on white: a stethoscope, a ceramic jug with eucalyptus, a folded soft blanket, a clipboard and a glass of water
Use case

Marketing automation for women's health clinics

Women often spend months reading about their symptoms before they book a private appointment, and the clinic that explains things clearly is the one they trust. Maggie, your AI CMO, writes careful, plain-English posts about your services for your website, Google Business and social channels, checks them against medical rules, and you approve every one.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why women's health clinics struggle to keep their marketing going

Your clinicians are fully booked, the topics are sensitive and every sentence has to be right. So the website stays as it was and the blog waits.

Patients research for months first

Someone with perimenopause symptoms, heavy periods or questions about fertility reads forums, asks AI and compares clinics long before she books. If your website doesn't answer her, another clinic's does.

Clinicians have no time to write

Your gynaecologists, GPs and nurses know exactly what patients need to hear, but every hour on a blog post is an hour away from clinic. Content goes to the bottom of the list.

One careless line can do harm

A post that sounds like a diagnosis, promises an outcome or makes light of a worrying symptom can mislead a reader and break the rules for health advertising. So drafts sit unpublished.

Local searches go elsewhere

When someone searches for a menopause clinic or a private gynaecologist near her, Google shows clinics with an active Google Business profile and clear service pages. A quiet profile is easy to scroll past.

A calm clinic reception desk: a phone showing post cards waiting for approval beside a ceramic vase of eucalyptus, a stethoscope and an appointment book
Your week with Maggie

World Menopause Day is a month away, and your posts are already reviewed.

It's mid-September. Your menopause clinic has a waiting list, a new pelvic health physiotherapist starts next month, and the website still says nothing about either. World Menopause Day is on 18 October.

You paste the clinic's website into cmo.so. Maggie reads it and writes your brand profile: your menopause, gynaecology, fertility and well-woman services, the women who come to you, your clinicians, what sets you apart from other clinics nearby, and the warm, unhurried way you explain things. You turn on Content Policy Guard with medical rules and add one of your own: no post may suggest a diagnosis or name a treatment as right for the reader.

By Tuesday the drafts are waiting, each with a picture in the clinic's look: a blog post on the common signs of perimenopause and when it's worth talking to a doctor, an introduction to your new physiotherapist, a Google Business post for World Menopause Day with a button to your appointments page, and a LinkedIn post for employers thinking about menopause support at work. Content Policy Guard has held one line that read like a promise of symptom relief, with a gentler rewrite. Your lead clinician reads each post, approves three and edits the fourth.

The posts go out at the times you set for each channel and each comes back with its link. While the clinic is busy, Maggie is already planning the next topics from your services, and Search Console in cmo.so shows which guides women are finding.

What you get with Maggie

A careful content team for your clinic, without taking clinicians out of clinic

Each of those problems has an answer, and a qualified person at your clinic still has the final word.

Clear guides to the questions women ask

Posts that explain conditions, appointments and what to expect in plain English, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.

Blog on autopilot

Medical rules, checked before you read

Turn on Content Policy Guard and posts are checked against medical rules, or your clinic's own. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.

Content Policy Guard

Every post waits for a clinician

By default nothing goes out until you approve it. Read and edit drafts in the web app or the iPhone app, and keep approvals on for every channel so a qualified person signs off each post.

Approvals

Your clinic's voice, warm and precise

Enter your website and Maggie builds your brand profile: your services, the women you see, what makes your clinic different, competitors and voice. Menopause, gynaecology or fertility, every post starts from it.

Brand profile

Found by women searching nearby

Regular Google Business posts keep your clinic visible in local search, with events for talks and awareness days and a Book button to your appointments page. LinkedIn reaches employers and referrers.

Google Business and LinkedIn

Know what AI says about you

AI visibility shows how Google's AI answers describe your clinic, and Search Console shows which guides bring women to your website.

AI visibility and Search Console
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your clinic's website to reviewed posts in four steps

  1. Enter your website

    Maggie reads it and drafts your clinic's brand profile in minutes.

  2. Set your rules

    Turn on Content Policy Guard for medical rules and add your clinic's own, such as never suggesting a diagnosis.

  3. Review every draft

    Posts for your blog, Google Business and social channels arrive with pictures. Approve, edit or skip each one.

  4. Publish what you approved

    Approved posts go out on your schedule and each one comes back with its link.

Your other options

Why not just…

The usual ways clinics try to get their marketing done, and where each one runs out.

…ask a clinician to write the blog?

They know the subject better than anyone, but their time is booked with patients, so posts arrive once a season. Maggie drafts every week and they just review.

…hire a healthcare marketing agency?

Specialist agencies know the sector, but SEO and content agencies often cost around £1,000 a month, and your clinicians still check every word. Maggie drafts every week from £15 a month.

…rely on booking platforms and directories?

Directories list you next to every other clinic. Your own website and Google Business profile are where women decide, and they need fresh, careful answers to be found.

…write it with ChatGPT?

You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your rules. Maggie remembers your clinic and holds a risky line for review.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions women's health clinics ask

Marketing automation for women's health clinics: your questions

Still unsure?

What is marketing automation for women's health clinics?

It's software that does the repeating work of marketing a women's health clinic: planning topics, writing blog and social posts that explain your services and answer common questions, making pictures and publishing on schedule.

With cmo.so, Maggie does all of it from your clinic's website, and nothing goes out until a person at your clinic approves it.

How do women's health clinics get more patients online?

Women's health clinics get more patients online by explaining clearly and carefully what they treat and what an appointment involves, on their own website, Google Business profile and social channels, so they are found when a woman starts looking for help.

Maggie writes those posts every week for your services, and Search Console in cmo.so shows which ones bring people to your site.

Is it safe to use AI to write women's health content?

It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant with the rules for health advertising on its own, and your clinic stays responsible for what it publishes.

How much does marketing automation cost for a women's health clinic?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing clinic posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should women's health clinics start with?

Most clinics start with their own blog for clear guides on the questions women search, plus Google Business for people looking for a clinic nearby.

LinkedIn reaches employers, GPs and other referrers, and Facebook and Instagram are in beta. Each channel has its own posting times and queue, and one idea can become a post for every channel.

Does cmo.so see our patient records?

No, cmo.so doesn't connect to booking or patient record systems. Maggie works from your public website and the brand profile you check, so there is no need to share patient information.

cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.

How do you write about sensitive topics like miscarriage or fertility?

Sensitive topics are written in the calm, compassionate voice you set in your brand profile, and you can add rules of your own, such as avoiding certain words or always pointing readers to a clinician.

Every post waits for approval, and Maggie learns from your edits, so the tone gets closer to your clinic's each time.

Can it stop posts sounding like a diagnosis?

You can add your own rule to Content Policy Guard, such as “no post may suggest a diagnosis or a treatment for the reader”, and a post that may break it is held as a draft with a suggested rewrite.

A clinician should still read each post before approving it, because only a person can judge how it reads to someone worried about her own health.

Can posts mark awareness days such as World Menopause Day?

Posts can be planned around the dates that matter to your clinic, such as Endometriosis Awareness Month in March or World Menopause Day in October, and written weeks ahead so your clinicians have time to review them.

Google Business posts can be set up as events for a talk or open evening, with a button to book.

Can each clinician have their own posts?

Each clinician can be introduced in their own posts. Add details to the brand profile and Maggie writes about their background and the services they offer, in the clinic's voice.

Your clinicians can check what's written about them before you approve it.

Which websites does it work with?

cmo.so publishes to WordPress, Wix, Webflow and Shopify, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Can our clinicians approve posts too?

Your clinicians can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So a practice manager can prepare drafts while a clinician gives the final approval.

Ready when you are

Be the clinic that explains things clearly

Enter your website. Your brand profile and first posts are ready in minutes, and nothing goes out until you approve it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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