Marketing automation for property investors
Partners, sellers and tenants all check you out online before they pick up the phone. Maggie, your AI CMO, writes your area guides, project updates and LinkedIn posts every week, and you approve every one before it goes out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
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Why property investors struggle to keep their marketing going
Viewings, offers, builders and refinancing fill the week. The website and LinkedIn wait until next month, every month.
Partners want to see a track record
Before anyone puts money into a joint venture or lends against a project, they look you up. A LinkedIn profile with three posts from last year and a website with no finished projects gives them nothing to go on.
Deals come from people who know you exist
Off-market leads come from landlords who want out, owners with a tired house to sell and agents who remember your name. If you only post when you're hunting, they've forgotten you by the time they're ready.
Your best refurbs vanish into a phone
You strip a dated terrace back to brick and turn it into a bright family let or a well-run HMO. The before and after photos sit in your camera roll while you're already pricing up the next one.
One wrong sentence can sound like a promise
Talk of yields, returns and capital growth is exactly what draws people in, and exactly what needs care. Writing every post carefully yourself takes hours you don't have.
A refurb has just finished, and its story is ready to tell.
It's Monday. The builders have just handed back the keys to a three-bed terrace you've turned into a modern family let, a lender meeting is booked for Thursday, and your LinkedIn hasn't moved since spring.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: the towns you buy in, the kind of property you work with, how you find and fund deals, who you want to hear from, the investors you're compared with and the plain, straight-talking way you explain things. You turn on Content Policy Guard with financial rules and add one of your own: never state an expected return.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on what to look for when buying a tired terrace in your area, a LinkedIn post walking through the refurb from strip-out to finished let, and a Google Business update for owners thinking of selling a property that needs work. Content Policy Guard held one line that read like a guaranteed yield, with a suggested rewrite. You approve two and soften the third.
The posts go out at the times you set for each channel, and each comes back with its link, so on Thursday the lender finds a recent, careful account of your latest project. While you're viewing the next house, Maggie is planning posts on your sourcing area, and Search Console in cmo.so shows which guides sellers are finding.
A marketing team that knows how property deals are done
Each of those problems has an answer, and you still decide what goes out under your company's name.
Area guides and buying explainers
Posts on the streets and towns you buy in, what makes a house a good let, how a refurb is planned and what sellers can expect from a quick sale, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotA visible track record on LinkedIn
Project walk-throughs, lessons from the last refurb and your view of the local market, posted every week. Joint venture partners, lenders and agents see a steady, serious business when they look you up.
LinkedInFound by sellers and tenants nearby
Regular Google Business posts keep you visible to owners searching for a quick sale and tenants looking for a home, with buttons that take them straight to your enquiry page.
Google BusinessYour strategy, not generic property talk
Enter your website and Maggie builds your brand profile: your patch, your property types, how you work with partners, your competitors and your voice. Every post and picture starts from it.
Brand profileA second check on financial wording
Turn on Content Policy Guard and posts are checked against financial rules or your own, such as never quoting a return. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardApprove between viewings
By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel while a deal is under offer.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a steady stream of posts in four steps
Enter your website
Maggie reads it and drafts your property company's brand profile in minutes.
Check your profile
Correct the areas you buy in, add the people you want to reach and switch on any rules you need.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways property investors try to get known, and where each one runs out.
…rely on networking events and word of mouth?
Property meet-ups and introductions work, but they reach the same room each month and stop the moment you're too busy to go. Posts on your website and LinkedIn keep working on the weeks you can't be there.
…post on social media when a project finishes?
A burst of posts at the end of a refurb, then months of silence, looks like a business that's stopped. Maggie keeps a steady schedule going between projects too.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, money most investors would rather put towards the next deposit. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check every claim, make the picture and post it yourself, and it doesn't know your patch or your rules on wording. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for property investors: your questions
Still unsure?
What is marketing automation for property investors?
It's software that does the repeating work of marketing a property business: planning posts, writing blog and social posts about your area and projects, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do property investors get more deals and partners online?
Property investors get more deals and partners online by being visible and credible where those people look: a website with helpful local guides and finished projects, a LinkedIn profile that shows steady activity, and a Google Business profile sellers can find.
Maggie writes those posts every week and keeps them going between projects, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a property investor?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most investors, and Pro at £45 a month suits a growing property company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should property investors start with?
Most property investors start with LinkedIn, where joint venture partners, lenders and agents look you up, plus their own blog for area guides and project stories.
Google Business helps owners and tenants nearby find you, and Instagram and YouTube are in beta for refurb photos and walk-through videos. Each channel has its own posting times and queue.
Is it safe to let AI write about returns and yields?
It is safest when you review every post before it is published, and cmo.so keeps approvals on by default. Content Policy Guard can check posts against financial rules or your own, and holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review anything that could count as a financial promotion, and your business stays responsible for what it publishes.
Can it write case studies of our refurbs?
It can write project stories from what you share: the property, the work done, what you learned and photos you upload. Maggie writes the story for your blog and a shorter version for LinkedIn.
She only uses the facts you give her, so she won't invent figures or outcomes for a project.
Can it help us find motivated sellers?
It can help sellers find you. Maggie writes helpful posts for owners with a property that needs work, an inherited house or a tenanted property to sell, for your blog and Google Business.
cmo.so doesn't run ads or contact people for you, so sellers still reach you through your website, phone or email.
We also run a property education business. Does it work for that?
It does, and it can keep both brands separate. If the education side has its own website, add it to the same account and it gets its own brand profile, channels, schedule and approvals.
For education content, Content Policy Guard can also check posts against education rules or your own, such as never promising that a course will lead to income.
What kind of posts will Maggie write about our local market?
She writes area guides, explainers on the property types you buy, what tenants in your area look for and how you approach a refurb, all based on your brand profile and what you tell her.
She doesn't invent market statistics, so any figures in a post come from you.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Does cmo.so keep our deal information private?
It does: cmo.so never sells or rents your data, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Maggie only writes about what you choose to share, and nothing is published until you approve it.
Can my business partner approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your partner can approve the LinkedIn posts while you look after the blog.
Let your next partner see your track record before you meet
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time