Marketing automation for influencer marketing agencies
You run content for brands every day, yet your own website and LinkedIn go quiet for months. Maggie, your AI CMO, turns your campaigns, creator roster and know-how into posts that win brand clients and attract creators, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why influencer marketing agencies neglect their own marketing
Client campaigns, creator briefs and reporting fill the week. The agency's own channels are always next month's job.
The cobbler's children have no shoes
You plan feeds for beauty brands and launch calendars for drinks companies, but your own blog's last post announced a new hire two summers ago.
Great campaigns vanish after the wrap report
A product seeding campaign, a creator series that outperformed the brief, a launch with a dozen micro-creators. The report goes to the client and the story never reaches the next brand.
Brand marketers check you before the pitch
Heads of marketing and brand managers look at your website and LinkedIn before they shortlist agencies. They want to see your thinking, your categories and recent work, not a static services page.
You need creators to know you too
Your roster grows when good creators want to work with you. That means regular, useful posts for them as well as for brands, which is a second content plan nobody has time for.
Two brand pitches next month, and your own feed finally looks like an agency that's busy.
It's Monday at a 12-person influencer agency working mostly with beauty, wellness and food brands. You have two pitches next month, a seeding campaign just wrapped, and your LinkedIn page has posted twice this year.
You paste the agency's website into cmo.so. Maggie reads it and writes your brand profile: your services from creator sourcing to campaign reporting, the categories you know, the brand marketers who hire you and the creators you work with, the agencies you compete with and the sharp, friendly way you write. You correct one thing: you've stopped offering paid social management.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on how to brief micro-creators for a product launch, a case study on the seeding campaign written from the notes you gave and approved by the client, a LinkedIn post from your founder on what brands get wrong about creator fees, and an Instagram post inviting food creators to join your roster. You tighten one line and approve the lot from your phone between calls.
The posts go out at the times you set for each channel, and each comes back with its link. When the brands you're pitching look you up, they find recent thinking and recent work, and Search Console in cmo.so shows which guides brand marketers are reading.
A marketing team for the agency that markets everyone else
Each of those problems has an answer, and your team still decides what goes out under the agency's name.
Guides brand marketers search for
Articles on briefing creators, choosing between micro and macro creators, product seeding and measuring a creator campaign, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotCampaign stories that win pitches
Share a few notes about a campaign you're allowed to talk about, and Maggie turns it into a case study for your website and LinkedIn posts for the brands you want to work with next.
Case studiesPosts for creators, too
A separate stream of posts for creators: what you look for, how you brief, how campaigns work with you, published on Instagram and TikTok (in beta) where creators already are.
Creator postsYour agency's voice
Enter your website and Maggie builds your brand profile: your services, categories, clients, what sets you apart from other agencies, competitors and voice. Every post and picture starts from it.
Brand profileOne idea, every channel
One idea becomes a LinkedIn post for brand marketers, a blog article, and posts for Instagram, TikTok, YouTube and Facebook (in beta), each in its own style and posting times.
Every channelRoom for client brands
Several websites can sit in one account, each with its own brand profile, channels and approvals. Elite is made for agencies running many brands, with up to 96 posts a day.
Multi-brandYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a full content plan in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct your services and categories, add the campaigns you can share and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways influencer agencies try to keep their own marketing going, and where each one runs out.
…have the team post between client work?
Client work always wins, so the agency's channels go quiet in exactly the busy months you'd most like to show off. Maggie writes ahead, and the team only approves.
…rely on referrals and your network?
They bring good work, but brands you haven't met still check you online before a pitch. Steady posts give them recent proof of what you do.
…hire a marketing manager for the agency?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, leaving the budget for client work.
…write it with ChatGPT?
You still brief it, check it, find a picture and post it yourself, and it doesn't know your campaigns, categories or voice. Maggie remembers your agency and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for influencer marketing agencies: your questions
Still unsure?
What is marketing automation for influencer marketing agencies?
It's software that does the repeating work of marketing your agency: planning topics, writing guides, case studies and social posts for brands and creators, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until someone on your team approves it.
How do influencer marketing agencies get more clients online?
Influencer marketing agencies get more clients online by showing brand marketers recent work and clear thinking where they look: case studies and guides on their own website, and regular LinkedIn posts about what works with creators.
Maggie writes that content every week for the categories you want to grow, and Search Console in cmo.so shows which posts bring people to your site.
How much does it cost for an influencer marketing agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air is £15 a month for two posts a day, Pro at £45 a month suits an agency posting on several channels, and Elite at £195 a month is made for agencies running many brands, with up to 96 posts a day.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should influencer marketing agencies start with?
Most start with LinkedIn, where brand marketers and heads of marketing look for agencies, plus their own blog for guides and case studies.
Instagram, TikTok, YouTube and Facebook are in beta and suit posts for creators and for showing campaign work. Each channel has its own posting times and queue.
Is it safe to let AI post for an agency whose job is content?
It is safe because nothing goes out until your team approves it, and approvals are on by default. You can edit any line, skip a post, or let a channel you trust run on autopilot.
Maggie learns from your edits, so posts get closer to your agency's voice each time. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can it write case studies without breaking client confidentiality?
It writes only from what you give it and what's public on your website, so you decide what's shared. If a brand hasn't agreed to be named, describe it in general terms, such as a skincare brand launching in the UK.
Every case study waits for your approval, so you can check it against what the client has signed off.
Can it handle content for our client brands as well?
It can, if each brand has its own website. Add them to your account and each gets its own brand profile, channels, schedule and approvals, so client posts never mix with your agency's.
Add your account managers and client contacts in Me → Team with presets such as editor or manager.
Does it find creators or manage campaigns?
No, cmo.so stays on the content side: Maggie writes and publishes posts, and she doesn't search for creators, send briefs, manage contracts or payments, or run ads.
What she can do is make your agency easier to find for the creators and brands who are looking for a partner like you.
Can it post on TikTok and Instagram for creator recruitment?
It can, as both channels are in beta. Maggie writes posts for creators in each platform's style, such as what a campaign with you involves or a call for creators in a category.
You can also upload a short video to post; uploaded videos are only used to post them and are deleted within 7 days.
How does it help us show up in AI answers?
It writes articles with clear, quotable answers to the questions brand marketers ask about creator marketing, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers describe your agency, so you can follow how that changes over time.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Give your own agency the content plan you'd give a client
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time