Marketing automation for esports organisations
Fans want news on match day, sponsors want proof you reach people, and your staff are busy running the team. Maggie, your AI CMO, writes previews, roster news and sponsor posts for your website, LinkedIn and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why esports organisations struggle to keep their marketing going
Scrims, travel, streams and roster talks fill every week. The posts that keep fans and sponsors interested are the first thing to slip.
Match days come thick and fast
During a split there's a preview, a result and a highlight to post almost every week, across several titles. Between scrims and travel, half of it never gets written.
Sponsors want more than follower counts
Brand partners want to see a club that's active, professional and talked about. A website with last season's roster and a quiet LinkedIn page make that conversation harder.
Your community lives on rented land
Discord and social feeds are where fans talk, but posts disappear in a day and search engines rarely show them. People who search for your team find very little on your own website.
Off-season goes silent
Between splits, nothing is scheduled and nobody posts. Fans drift to other teams and sponsors wonder what they're paying for, right when you're planning next year's deals.
The new split starts in two weeks, and your posts are already queued.
It's a Monday in the off-season. Your new roster is signed, the split starts in two weeks, and you have a meeting with a possible sponsor on Friday. Your website still shows last season's line-up.
You paste your organisation's website into cmo.so. Maggie reads it and writes your brand profile: the titles you compete in, your main and academy rosters, your content creators, the fans who follow you, the sponsors you work with, what sets you apart from bigger clubs, and the loud, playful way you talk to your community. You correct one thing: you dropped one title at the end of last season.
By Wednesday the drafts are waiting, each with a picture in your team's look: a blog post introducing the new roster, a match preview for the opening week, a LinkedIn post from your managing director on what the club offers brand partners, and a TikTok post counting down to the first match (TikTok is in beta). You approve three and add a player's nickname to the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. While your coaches run scrims, Maggie is already planning the results posts for the split, and on Friday you show your sponsor a website and LinkedIn page that look as active as the team.
A marketing assistant who knows the competitive calendar
Each of those problems has an answer, and you still decide what goes out under your team's name.
A website fans can find
Roster news, match previews, results, player profiles and tryout guides on your own site, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your season
Split starts, match weeks, playoffs, roster windows and merch drops. Posts are written and queued ahead, and the off-season gets its own plan so the club never goes quiet.
Season scheduleLinkedIn for sponsors and partners
Posts on your audience, your community work, partner activations and the people behind the club, written for brand managers, agencies and venues deciding whom to back.
LinkedInYour club's voice, not a press release
Enter your website and Maggie builds your brand profile: your titles, rosters, fans, sponsors, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileOne match, every channel
One idea becomes a post for each channel in its own style: TikTok, YouTube, Instagram and Facebook for fans (in beta), LinkedIn for sponsors, your blog for the full story and Google Business if you run a venue.
Every channelApprove between scrims
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel after a tough result.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your club's website to a full season of posts in four steps
Enter your website
Maggie reads it and drafts your organisation's brand profile in minutes.
Check your profile
Correct your titles and rosters, add your sponsors and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways esports organisations try to keep fans and sponsors engaged, and where each one runs out.
…keep everything on Discord?
Discord is great for your core community, but nobody outside it can find what's said there. Posts on your website and LinkedIn reach new fans and sponsors who search for you.
…let the players post?
Players' own posts matter, but they're focused on competing, and their channels aren't your club's record. Maggie keeps the organisation's own channels going every week.
…hire a social media manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a big share of a small club's budget. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your roster or your voice. Maggie remembers your club and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for esports organisations: your questions
Still unsure?
What is marketing automation for esports organisations?
It's software that does the repeating work of marketing an esports club: planning posts around your season, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your organisation's website, and nothing goes out until you approve it.
How do esports organisations get more fans and sponsors online?
Esports organisations grow online by staying visibly active all year: news and match posts on their own website, short posts for fans on the platforms they use, and steady LinkedIn posts that show sponsors a professional club.
Maggie writes those posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for an esports organisation?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a club posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should esports organisations start with?
Most esports organisations start with their own website for news and roster pages, LinkedIn for sponsors and partners, and the fan channels they already use.
TikTok, YouTube, Instagram and Facebook are in beta in cmo.so. Google Business helps if you run a gaming venue or bootcamp space. Each channel has its own posting times and queue.
Can cmo.so post match results quickly?
It writes results posts from what you tell it, and you approve them, so they go out as soon as you're ready rather than instantly.
Previews, countdowns and roster posts can be queued well ahead, which leaves your team free to focus on the live moments.
Can it help us win and keep sponsors?
It helps by keeping your club visibly active and professional. Maggie writes LinkedIn posts about your audience, community work and partner activations, and blog posts that give sponsors something to share.
She doesn't negotiate deals or run ads, but she makes sure the website and LinkedIn page a sponsor checks look current.
What kind of posts will Maggie write for an esports club?
Roster announcements, match previews and write-ups, player and staff profiles, tryout and academy guides, merch drop news, community event posts and LinkedIn posts for partners.
Each one is written in your club's voice and adapted to the style of every channel.
We have an academy for younger players. Can posts reflect that?
They can. Your brand profile can include your academy, tryouts and how you support young players, so Maggie writes guides for players and parents in a clear, responsible tone.
You review every post before it goes out, so you control how younger players are described.
We compete in several titles. Can cmo.so handle each roster?
It handles them from one brand profile. Maggie can write separate posts for each title's fans, and each channel has its own schedule and queue.
If a title has its own website, add it to the same account with its own brand profile, channels, schedule and approvals.
Is it safe to let AI post for our club?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our team approve posts too?
Your team can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your content lead can approve fan posts while the commercial team checks sponsor posts on LinkedIn.
Have the whole split covered before the first match
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time