Marketing automation for email marketing agencies
You build flows and campaigns for other brands every day, and your own blog and LinkedIn go quiet. Maggie, your AI CMO, writes the guides and posts that show what your agency knows, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why email marketing agencies struggle to keep their marketing going
Client sends come first, and there's always one more flow to build. Your own channels are the cobbler's children.
Your peak is every client's peak
From late summer to Christmas you're planning and sending Black Friday, Cyber Monday and gifting campaigns for every client. That's exactly when brands are looking for help, and when you stop posting.
Your results are your clients' secrets
Revenue from flows, open rates and list growth belong to clients who may not want them shared. So your case studies page stays thin, even though you know exactly what works.
Brands don't know what they're missing
A shop owner sends a monthly newsletter and thinks that's email marketing. Without posts explaining welcome flows, abandoned basket emails and segmentation, they never see why they need you.
Platform directories line you up
Partner directories bring enquiries, but they list you next to dozens of agencies with the same badges. Brands that read your own guides first already trust how you think.
Black Friday planning starts next month, and your own posts are already queued.
It's mid-August. Your team is building autumn flows for six online shops, and you know that in September brand owners start asking who will run their Black Friday emails. Your agency's blog last had a post in March.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: your flow builds, campaign management and deliverability audits, the Shopify and WooCommerce brands you work with, the platforms you specialise in, what sets you apart from general marketing agencies, and the direct, slightly opinionated way you talk about email. You correct one thing: you no longer do one-off template design.
By Wednesday the drafts are waiting, each with a picture in your agency's look: a blog guide to the five flows every online shop should have before Black Friday, a post explaining what deliverability is and why emails land in spam, a LinkedIn post from you on the mistakes you see most in welcome emails, and a second LinkedIn post that walks through a good abandoned basket sequence without naming a client. You approve three and add a line about your audit offer to the fourth.
The posts go out through September and October at the times you set for each channel, and each comes back with its link. While your team is building send calendars for clients, Maggie is already planning January's posts on list clean-ups, and Search Console in cmo.so shows which guides brand owners are reading.
A marketing assistant for the agency that markets everyone else
Each of those problems has an answer, and you still decide what goes out under your agency's name.
Guides brand owners search for
Posts on welcome and abandoned basket flows, segmentation, deliverability, platform migrations and planning for peak season, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that shows your thinking
Regular posts from you and your team on what works in email, common mistakes and how you approach a new account, written for founders, ecommerce managers and marketing leads.
LinkedInExpertise without sharing client data
Maggie writes about methods, structures and lessons rather than client numbers. When a client agrees to a case study, you add the story to your profile and she writes it up.
Your know-howAhead of the peak, every year
Posts on Black Friday, Christmas and January clean-ups are written and queued months ahead, so your channels keep going while your team is sending for clients.
Seasonal scheduleYour agency, your opinions
Enter your website and Maggie builds your brand profile: your services, the brands you suit, what sets you apart, competitors and voice. Every post and picture starts from it, so it sounds like you.
Brand profileApprove between sends
By default nothing goes out until you approve it. Check drafts in the iPhone app, at app.cmo.so, or from ChatGPT or Claude through the cmo.so connector, edit a line or skip a post.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct your services and platforms, add the brands you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways email agencies try to win new brands, and where each one runs out.
…rely on your own newsletter?
It keeps existing contacts warm, but it only reaches people already on your list. Blog guides and LinkedIn posts reach brand owners who haven't heard of you yet, and give your newsletter something to link to.
…wait for platform partner listings?
Directories bring enquiries, but they compare you with every other badge holder. Your own content shows why a brand should pick you before they ever reach the list.
…get your strategist to write on Fridays?
Fridays fill up with client reports and last-minute sends. Maggie drafts from your brand profile, so your strategist only needs a few minutes to check and approve.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a lot of retainer income. Maggie writes and publishes every week from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for email marketing agencies: your questions
Still unsure?
What is marketing automation for email marketing agencies?
For your own agency, it's software that does the repeating work of keeping your blog and social channels active: planning topics, writing posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
Does cmo.so send emails or replace our email platform?
No, cmo.so doesn't send email newsletters or replace platforms such as Klaviyo or Mailchimp. Maggie writes and publishes blog posts, social posts and Google Business updates.
Many agencies link those posts from their own newsletters, so one guide works on your blog, on LinkedIn and in your emails.
How do email marketing agencies get more clients online?
Email marketing agencies get more clients online by showing brand owners what they're missing: clear guides on flows, deliverability and segmentation on their own website, plus steady LinkedIn posts that show how the agency thinks.
Maggie writes those posts every week and queues them ahead of the busy season, and Search Console in cmo.so shows which ones bring brand owners to your site.
How much does marketing automation cost for an email agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits an agency posting on several channels.
Elite at £195 a month is made for agencies running many brands. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should email marketing agencies start with?
Most email agencies start with LinkedIn and their own blog: LinkedIn reaches founders and ecommerce managers, and the blog answers the searches they make when emails stop working.
Instagram is in beta and suits agencies that share email design work. Google Business helps if you work with local businesses. Each channel has its own posting times and queue.
Can cmo.so write about client work without sharing their numbers?
It can write about the approach without the figures. Maggie can describe the kind of brand, the problem and the flow you built, and leave out names and results unless the client has agreed.
You check every post before it goes out, so nothing a client wouldn't want shared is published.
Will the posts sound like every other email agency?
They won't, because they start from your brand profile: your services, opinions, competitors and voice. You can set a different voice for LinkedIn and your blog.
When you edit a draft, Maggie learns from the change, so later posts get closer to the way you talk about email.
Can we use cmo.so for our clients' blogs and social posts too?
You can add each client's website to your account, and each gets its own brand profile, channels, schedule and approvals, so their content never mixes with yours.
That way you can offer blog and social content next to the email work, and add clients' teams in Me → Team with presets such as editor or manager.
Does it help our agency show up in AI answers?
It helps by writing clear, quotable answers to the questions brand owners ask, which is what AI tools draw on. Maggie writes every guide for Google and for AI answers.
AI visibility in cmo.so shows how Google's AI answers describe your agency, so you can follow the change over time. No one can promise a mention or a ranking.
Is it safe to let AI post for our agency?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Give your own agency the attention you give your clients
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time