Marketing automation for direct selling businesses
Your products are sold through people, but customers and future consultants still look you up online first. Maggie, your AI CMO, writes the product stories, launch posts and brand posts that greet them there, checks risky claims, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why direct selling businesses struggle to keep their marketing going
You support a team of consultants, plan the next catalogue and keep the brand on track. Your own website and channels get whatever time is left.
Hundreds of voices, one brand
Consultants post about your products every day, each in their own words. Without steady posts from the brand itself, there is no clear example of how the products and the business should be described.
One careless claim can do real harm
A line that promises what a product will cure or how much someone will earn can mislead a customer and damage trust in the whole business. Every post needs a careful read before it goes out.
Launches move faster than your posts
New catalogues, seasonal ranges and limited editions arrive on a fixed date. If the brand's own posts are late, consultants have nothing official to share and customers hear about it second-hand.
Search results you don't control
People search your brand name before they buy or sign up. If your website has no recent, helpful content, the first answers they see are written by someone else.
The autumn catalogue launches in three weeks, and the brand's posts are already queued.
It's Monday, the new autumn catalogue goes live in three weeks, your team leaders are asking what they can share, and the brand's own blog hasn't had a new post since the spring range.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your home fragrance and skincare ranges, your hosted parties and online orders, the consultants who sell for you, the customers who buy as gifts, and the warm, sociable way you talk about the products. You correct one thing: you've stopped selling the travel range. Then you turn on Content Policy Guard for medical and financial rules and add a house rule of your own: never state how much a consultant will earn.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on choosing a scent for each room, a guide to hosting a candle party at home, a Facebook post counting down to the catalogue launch, and an Instagram post on the new gift sets. Content Policy Guard has held one sentence that described a moisturiser as healing eczema, with a suggested rewrite. You approve three, accept the rewrite and add the launch date to the fourth.
The posts go out at the times you set for each channel, and each one comes back with its link for your team to share. Maggie is already planning the Christmas gift posts, and Search Console in cmo.so shows which product guides people are finding.
A marketing assistant who keeps the brand consistent
Each of those problems has an answer, and you still decide what goes out under your company's name.
Product stories on your own website
Posts on how to use each product, gift ideas, seasonal ranges and what happens at a hosted party, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotClaims checked before you read
Turn on Content Policy Guard for medical and financial rules and add your own, such as no income figures. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardLaunches planned ahead
New catalogues, seasonal ranges and limited editions get a run of posts queued before launch day, so your consultants always have something official and up to date to share.
Launch scheduleOne brand voice
Enter your website and Maggie builds your brand profile: your ranges, your customers, how you sell, competitors and voice. Every post starts from it, so the brand sounds the same on every channel.
Brand profileOne idea, every channel
One launch becomes a post for each channel in its own style: Facebook and Instagram (in beta) for customers and hosts, LinkedIn for the business side, and your blog for search.
Every channelYou approve everything
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel at any time.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your brand website to a launch plan in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your ranges, turn on Content Policy Guard and add your own rules on claims.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways direct selling businesses handle their own marketing, and where each one runs out.
…leave it all to the consultants?
Consultants reach their own friends and followers, but the brand still needs its own website and channels that people find when they search, with posts that show how the products should be described.
…send consultants a monthly content pack?
A pack helps, but it sits in a shared folder and does nothing for your own website or search results. Maggie publishes on your channels every week and each post has a link your team can share.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and you would still need to check every claim yourself. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check every claim, find the picture and post it yourself, and it doesn't know your ranges or your rules. Maggie remembers your brand and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for direct selling businesses: your questions
Still unsure?
What is marketing automation for direct selling businesses?
It's software that does the repeating work of marketing a direct selling brand: planning posts around launches, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do direct selling businesses get more customers online?
Direct selling businesses get more customers online by having a brand website and channels that answer what people search for, such as how to use a product or what a hosted party involves, alongside the posts their consultants share.
Maggie writes those posts every week and queues them around your launches, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a direct selling business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should direct selling businesses start with?
Most start with their own blog and Facebook and Instagram, which are in beta and suit the customers and hosts who buy through parties and social sharing.
LinkedIn helps with the business side of the brand, and Google Business matters if you have a showroom or office people visit. Each channel has its own posting times and queue.
Is it safe to use AI for direct selling marketing?
It is safe when you review every post before it goes out, and approvals are on by default. Content Policy Guard can check posts against medical and financial rules or your own, such as never stating income figures, and holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice; a qualified person should still review your posts, and your business stays responsible for what it publishes.
Can it stop posts making income claims?
It can help. Add a house rule to Content Policy Guard, such as never stating how much a consultant will earn, and a post that may break it is held as a draft with a suggested rewrite.
You still review every post, and the final decision stays with you and whoever checks your marketing.
Can it write about health and beauty products carefully?
It can. With Content Policy Guard checking medical rules, a line that sounds like a product treats or cures something is held with a suggested rewrite, so posts describe what a product is and how to use it.
Add your own approved product wording to your brand profile and Maggie writes from it.
Can our consultants share the posts?
They can. Every post comes back with its link once it is live, so your team can share the brand's own posts rather than writing their own claims.
cmo.so doesn't post on consultants' personal accounts or send them messages; you share the links in the way you already talk to your team.
Does it manage consultants or orders?
It doesn't. cmo.so writes and publishes posts; it does not manage consultants, commissions, orders or stock, and it does not send email newsletters.
Posts can link to your product pages, your party booking page or the page about joining, and everything else runs as it does now.
Will cmo.so change prices in our online shop?
It never does. Maggie writes and publishes posts; she never changes products, prices or stock in your online shop.
Posts can link to products and gift sets, so a guide can send readers straight to something they can order.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our compliance or brand team approve posts?
Yes, they can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who checks claims can approve every post before it goes out.
Give your team something official to share before every launch
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time