Marketing automation for franchise businesses

It's software that does the repeating work of marketing a franchise: planning topics, writing blog and social posts for the brand and its locations, making pictures in the brand's look and publishing them on schedule.

With cmo.so, Maggie does all of it from your website, and nothing goes out until head office or the franchisee approves it.

Franchise businesses get more customers online by keeping every location easy to find: an active Google Business profile for each one, helpful local pages and regular posts that sound like the same trusted brand everywhere.

Maggie writes those posts every week from one brand profile, and Search Console in cmo.so shows which ones bring people to your sites.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, Pro at £45 a month suits a brand posting on several channels, and Elite at £195 a month is made for agencies and many brands.

One way to start is the brand site on Pro and each franchisee site on Air. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.

Most franchises start with Google Business for each location, because that's where local customers decide, plus the brand blog for guides and franchise recruitment articles.

LinkedIn suits franchise recruitment and business customers. Facebook and Instagram are in beta and suit consumer brands. Each channel has its own posting times and queue.

Yes, if each franchisee has their own website, add every site to one account and each gets its own brand profile, channels, schedule and approvals.

You can build each profile from the same brand voice, then add the local details: the towns covered, opening hours and local offers.

It works well with a shared site. Maggie can write posts aimed at each location's customers from the same brand profile, such as a guide for one town or an opening announcement for a new branch.

Plans are per website, so one shared site needs only one plan.

Every post starts from the brand profile head office checks, so the voice, services and claims stay the same across the network.

Approvals are on by default. You can keep head office approving every post, or give franchisees access in Me → Team with presets such as editor or manager and keep an eye on what goes out.

It can keep your recruitment story in front of people who are researching. Maggie writes blog and LinkedIn posts about the model, training, support and franchisee life, written for Google and for AI answers.

She doesn't answer enquiries or run ads, so prospective franchisees still come to you through your enquiry form, phone or discovery days.

Only if you put them in, and many franchise brands prefer not to. You can tell Maggie in your brand profile to leave out investment levels and earnings and link to your enquiry page instead.

You review every post before it goes out, so nothing about money is published that you haven't read.

It's safe because nothing goes out until it's approved. Approvals are on by default for every channel, and you can let a channel you trust run on autopilot or pause one at any time.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live, so head office can see what went out at every location.

Yes. The cmo.so app works on iPhone and on the web at app.cmo.so, so a franchisee can approve a post, edit a line or skip one between customers.

Head office can also work from the dashboard at ai.cmo.so, or ask Maggie from ChatGPT or Claude through the cmo.so connector.