A Facebook Page post is read by people scrolling past friends and family, so it has to sound like a person they know: the local shop owner, the founder, the team. This skill writes such posts from any material, or adapts one idea that already exists as a LinkedIn post or an article, so the Facebook version is its own post and not a copy.
When to use
- Writing or improving one Facebook Page post, or turning a LinkedIn post or article into one.
- "Make this friendlier for Facebook", "end it with a question".
- Not for: running the queue, approvals or pacing (
cmo-facebook); LinkedIn posts (cmo-linkedin-posts); ads (cmo-ad-creative,cmo-meta-ads).

