Marketing automation for printing companies
Your presses never stop, and neither do the questions customers ask before they order. Maggie, your AI CMO, writes artwork guides, paper explainers and stories from the shop floor for your website, LinkedIn and Google Business, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why printing companies struggle to keep their marketing going
Every day is a run of proofs, plates and deadlines. The blog you meant to start in January is still a note on the whiteboard.
The big online printers win on price
National web-to-print sites spend heavily on search and promise cheap business cards in two days. A local printer can't win that race on price, but can win on advice, quality and turnaround nobody else offers.
Customers send the wrong files
No bleed, RGB images, fonts not outlined, a logo at 72 dpi. The same questions arrive every week by email, and the answer lives in your head rather than on your website.
Great jobs leave the building
A foiled wedding invitation, a shop window graphic, a run of exhibition banners. The job ships, the customer is delighted, and no one outside the building ever sees it.
Busy seasons sneak up
Christmas cards, the conference and exhibition season, school prom tickets and wedding stationery. If you're not posting a month ahead, customers book with whoever they find first.
Christmas card orders start in six weeks, and your posts are already queued.
It's mid-September. Your digital and litho presses are busy with conference brochures, Christmas card enquiries will start in October, and your website's news page last changed when you bought the new wide-format printer.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your business stationery, brochures, banners and signage, the wedding and events work, the local businesses, schools and agencies you print for, your same-day service, the recycled stocks you offer and the friendly, knowledgeable way you talk to customers. You correct one thing: you no longer offer screen printing on garments.
By Wednesday the drafts are waiting, each with a picture in your look: a blog post on how to set up artwork with bleed and crop marks, a guide to choosing between silk and uncoated paper for a brochure, a LinkedIn post showing an exhibition stand you printed for a local company, and a Google Business offer on early Christmas card orders with a button to your quote page. You approve three and add a detail about your foiling to the fourth.
The posts go out through autumn at the times you set for each channel, and each comes back with its link. While the presses run, Maggie is already planning January posts on new-year stationery, and Search Console in cmo.so shows which artwork guides people are finding.
A marketing assistant who knows paper, ink and deadlines
Each of those problems has an answer, and you still decide what goes out under your company's name.
Guides that answer before they email
Posts on setting up print-ready files, paper weights and finishes, CMYK and colour matching, and choosing between digital and litho, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotYour best jobs, shown off
When you share photos of a finished job, Maggie turns them into a short case story for your blog, a LinkedIn post and a Google Business update, each in its own style and linking to the service page.
Job storiesLinkedIn for trade and business buyers
Posts for marketing managers, agencies, schools and event organisers who order print regularly, so they think of you when the next brochure or banner is due.
LinkedInFound by local businesses
Regular Google Business posts keep you visible when people search for a printer nearby, with offers, events such as an open day, and buttons that take them to your quote or order page.
Google BusinessPlanned around print seasons
Christmas cards, exhibition season, wedding stationery, school year-end and the new-year rush for stationery. Posts are written and queued a month ahead.
Seasonal scheduleYour shop, not a price list
Enter your website and Maggie builds your brand profile: what you print, who you print for, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of print posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Add the work you specialise in, the customers you want more of and the channels you'd like.
Review the drafts
Your first week of guides and job stories arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways printing companies try to win new work, and where each one runs out.
…compete on price with the online printers?
They have bigger budgets and lower unit costs, so a price race is one you rarely win. Guides and job stories show the advice, quality and speed that make customers come back to you.
…rely on repeat customers and word of mouth?
Your regulars are the heart of the business, but they won't replace the ones who move on. Your own website and Google Business reach the new businesses searching for a printer today.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need you to explain paper stocks and finishes. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your presses or your customers. Maggie remembers your print shop and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for printing companies: your questions
Still unsure?
What is marketing automation for printing companies?
It's software that does the repeating work of marketing a print business: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do printing companies get more customers online?
Printing companies get more customers online by being helpful and easy to find: clear guides on artwork and paper on their own website, stories of real jobs, and an active Google Business profile for local searches.
Maggie writes those posts every week for your website, LinkedIn and Google Business, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a printing company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing printer posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should printing companies start with?
Most start with their own blog for artwork and paper guides, plus Google Business for local searches and LinkedIn for businesses, agencies and event organisers who order print regularly.
Instagram and Facebook are in beta and suit photos of finished jobs, such as wedding stationery. Each channel has its own posting times and queue.
Can it write technical guides on bleed, CMYK and file setup?
It can, and they're often the posts customers find most useful. You can ask for guides on bleed and crop marks, image resolution, colour modes, fonts and preparing files for large format.
You check each one before it goes out, so the advice matches the way your own prepress team works.
Can it show off jobs we've printed?
Yes. Share photos and a few notes about a job, and you can ask for a short case story about what was printed, the stock and finish, and how it was used.
Only name a customer if they're happy for you to, and you review every post before it goes out.
Will cmo.so change prices on our web-to-print shop?
No, cmo.so never changes products, prices or stock in your online shop. Maggie writes and publishes posts only.
She can link posts to your products or quote page, so a guide on business cards sends readers straight to where they can order.
We print for other printers and agencies. Can it write for the trade?
Yes. Your brand profile can describe your trade service, and Maggie can write LinkedIn and blog posts for agencies and resellers about turnaround, finishing and white-label delivery.
If your trade arm has its own website, add it to the same account with its own brand profile and channels.
Can it write about sustainable printing?
It can, if it's true of your business. Maggie writes from your website and the brand profile you check, so recycled stocks or certified papers are only mentioned if you offer them.
You review every post before it goes out, so no claim appears that you haven't approved.
Is it safe to let AI post for our print business?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your studio manager can check the artwork guides while your sales lead approves the LinkedIn posts.
Have your busy-season posts out before the orders arrive
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time